Product Marketing Manager, Promotions, Amazon Go

Amazon Go is a new kind of store with no lines and no checkout - customers simply grab what they want, and go! Our Just Walk Out Technology creates an effortless shopping experience our customers love. We are looking for a Marketing Manager to own high priority promotions and value marketing. We are seeking a customer-obsessed marketer who can deliver big ideas, has demonstrated successful campaign ownership, and possesses an ability to identify and prioritize opportunities using data. The successful candidate for this role has experience establishing strategy and cross-channel marketing tactics to maximize customer reach and impact, has a proven ability to work cross-functionally, make data-driven decisions, and influence others. You must be able to work at the strategic level (generating new ideas to evolve your campaigns) and at the tactical level (managing development and execution of promotions). You are a self-starter, possess strong analytical skills, and thrive working among a broad, diverse set of stakeholders. You leverage strong organizational and project management skills and have a track record of delivering quality work. This is a permanent position based in Seattle, WA.Key job responsibilities* Work cross-functionally with creative studio, category, in-stock, operations, merchandising, and in-store experience counterparts to deliver monthly rotational promotions program to drive sales and meet overarching revenue goals* Develop and execute on strategies to increase impact of promotions, inclusive of proposing new tests and optimizations to our promotions marketing tactics and channels* Partner with pricing and category teams to identify and market priority value/pricing messages * Monitor performance metrics for your programs and use key insights to execute optimizationsBASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience managing and measuring marketing performance in various channels- Ability to manage stakeholders and present to various levels of an organization. ...

Senior Marketing Research Analyst, Prime Video Marketing

Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, and Summer I Turned Pretty, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally. US Prime Video Marketing is seeking a Senior Marketing Research Analyst to manage 3rd party solutions that strengthen our understanding of marketing performance and inform campaign optimizations. They are responsible for vendor investigation, use case documentation, implementation, standards development, and analytics. A strong candidate has a foundational understanding of media metrics (across offline, online, and performance channels) and the analytical capabilities to draw insights for marketing application. They are comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders. Success is dependent on the candidate’s ability to be curious, looking around corners and finding solutions that continually improve our understanding of marketing performance.Key job responsibilities- Conduct 3rd party ad concept testing during early stages of brand campaign development and pre-testing of creative assets prior to campaign launch to identify strengths and areas of optimization - Own the 3rd party always on ad tracking solution for paid media campaigns, providing post campaign analysis and partnering with the media team to draw insights for campaign optimizations- Steward the documentation and implementation of 3rd party ad tagging by the media agency- Provide brand health assessment for marketing quarterly business reviews- Partner with cross functional insights teams, including global brand and other Amazon lines of businesses, to refine the single survey template based on evolving business priorities BASIC QUALIFICATIONS- Experience using data and metrics to drive improvements- 6+ years of experience analyzing media data across a robust mix of channels (offline, online, and performance) to inform marketing optimizations- Experience drawing insights from data and effectively developing executive level recaps- Experience developing strong cross-functional relationships and influencing both internal/external agency stakeholders ...

Digital Asset Manager, XCM

Amazon Cross Channel Marketing (XCM) is seeking an organized and detail-oriented Digital Asset Manager to oversee content, infrastructure, and compliance measures for our digital asset management (DAM) system. This role encompasses managing all digital assets, including photography, graphics, videos, and audio used by XCM, Amazon Subsidiaries, and Global Agencies. As the Digital Asset Manager, you will develop and implement a program management strategy to source assets from various internal stakeholders and make them easily accessible to global partners. Your responsibilities will include developing and maintaining metadata and curation strategies to enhance efficiency for internal teams and external partners using our DAM. You'll collaborate with multiple XCM stakeholders to optimize user experience within the DAM, while establishing relationships and defining workflows to maximize asset availability and discoverability with minimal manual intervention.In this role, you'll curate unique customer experiences while establishing scalable processes, and create consistent communication channels with partners to provide insights and alignment with brand strategies. You will also act as the main administrator and champion for the DAM tool, providing user support and continually improving the experience for internal and external customers. Supporting teams across multiple divisions, you'll play a pivotal role in defining strategies for scaling asset availability to all partners.To be successful in this role, you must possess a unique blend of technical expertise, leadership skills, and strategic vision. You'll need to be a proactive problem-solver with the ability to navigate complex systems and workflows. Strong communication skills are essential, as you'll be collaborating with diverse teams and articulating technical concepts to non-technical stakeholders. A keen eye for detail and a passion for organization, coupled with the ability to see the big picture in terms of asset management strategy, are crucial. Adaptability is key, as you'll need to stay ahead of evolving technologies, trends, and industry best practices. Your ability to influence without authority will be vital in driving adoption of asset management best practices across the organization. Lastly, a customer-centric mindset and a deep understanding of how digital assets contribute to brand consistency and marketing effectiveness will be fundamental to your success in this role.Key job responsibilities• Administer the day-to-day operations of a global DAM system.• Define, implement, and manage the full life-cycle, archival, and distribution of digital assets.• Define, implement, and manage metadata schemas, taxonomies, and user groups.• Develop workflows for asset ingestion, categorization, permissions management, version control, delivery, and expiration to internal and external users.• Establish and maintain file-naming conventions and metadata standards across multiple digital asset categories. • Own the ongoing ingestion, organization, and maintenance of the DAM, ensuring that duplicate, non-compliant, and obsolete files are deprecated in a timely manner.• Coordinate with cross-functional teams (Marketing, Production, Product, CRM, PR, International, etc...) to build infrastructure that addresses internal and external digital asset needs.• Manage rights-management details (internal use only, stock-licensing agreements, talent usage, etc.).• Support internal and external teams with critical and time-sensitive digital asset acquisition requests.• Administer and manage internal user account creation, permissions, and perform routine user audits to ensure all users follow internal compliance measures.• Train and onboard new users to the DAM system and assist with questions from existing users.• Create and maintain a metrics Dashboard for Brand asset• Metrics report from the DAM as needed• Developing and updating program documentations and wikis.• Manage relevant DAM internal and external partners.• Manage and maintain the production and brand team’s systems and technical infrastructure. Includes system(s) stability, backups, automation workflows, upgrades, troubleshooting, and infrastructure planning.• Setting up title collection and story board structures, permissions, user access on the DAM.BASIC QUALIFICATIONS- Experience using data and metrics to drive improvements- Experience managing or working within cross-functional marketing and creative teams- Minimum 5 years’ experience in Asset or Information Management.- Undergraduate degree in Library Science, Information Science, or Media Production, (or equivalent experience in DAM/MAM operations or admin role), or equivalent non-intern work experience.- Experience and clear understanding of metadata schemas and taxonomy development, file- naming conventions, database reporting, DAM governance, and rights management.- Experience with high-volume, high-velocity, large-scale file management (workflow orchestration, file-movement, permission management, etc.) ...

Sr. Product Marketing Manager, Amazon

The Consumer Electronics (CE) Marketing team is looking for a Senior Product Marketing Manager to lead, optimize and execute the marketing strategies for Home Entertainment, Musical Instruments, and Audio & Accessories. CE Marketing’s vision is to establish Amazon as a premier shopping destination where customers discover, research and purchase Consumer Electronics products. The Marketing team brings this vision to life by creating customer-centric programs and initiatives that support discoverability and desire, improve operational efficiency and generate incremental demand.Key job responsibilities(1) Lead end-to-end strategic annual marketing plan and delivery of multi-channel traffic plans for the Wireless and Camera categories(2) Support marquee activations, including partnering with category, central teams, tech, and outbound to drive traffic and support customers through the shopper funnel to deliver on conversion(3) Track, measure and report on channel results, contributing to business reviews regularly; Present strategy, learnings and recommendations to senior leadership(4) Define and own goals, including unlocking new business strategies, and make data-driven recommendations(5) Be the voice of the customer for your categories, by diving deep into consumer insights, competitive landscape and driving recommendations that help how we deliver to customers(6) Develop mechanisms to communicate proactively and effectively with partner teams, CE categories, and senior leadership(7) Support with site merchandising and traffic driver execution as neededA day in the lifeYou will work closely with a large group of stakeholders across partner teams to drive awareness and consideration of Amazon as a destination for CE. This position will require you to understand customer behaviors and macro industry trends, develop a working backwards plan from customer needs, demonstrate a significant level of independent thought, an ability to embrace ambiguity, and a passion to invent & simplify and drive process efficiency. The ideal candidate will have to be customer obsessed, have the ability to think creatively, have a data-based mindset, and challenge the status quo. BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience driving direction and alignment with cross-functional teams- Experience presenting metrics and progress to goal to senior leadership ...

Sr. Product Marketing Manager, Amazon Prime Gaming

Prime Gaming’s mission is to bring the extraordinary joy of gaming to our Prime members. We are looking for a seasoned product marketer with deep consumer marketing experience to join our product marketing team. You will be responsible for driving a best-in-class customer experience developing messaging and customer segmentation strategies to drive customer acquisition, increase customer engagement, and increase customer retention. You’ll work with others on the marketing team to optimize messages to target customers and use data and campaign performance to guide product marketing strategy. You will learn from and share best practices across Amazon teams. You will support the full product lifecycle across inbound and outbound product marketing for Prime Gaming. Inbound product marketing responsibilities include foundational analysis to identify market needs, opportunity sizing, providing the voice of the customer, and running experiments for new features and offerings. Outbound responsibilities include launch planning, messaging, positioning, and adoption/engagement. Prime Gaming is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working cross-functionally and with ambiguity. Key job responsibilities• Build and advocate organizational understanding of customer needs, motivations, and drivers of acquisition and retention• Own marketing research roadmap, leveraging outside agencies, to further develop consumer insights to inform product roadmap and marketing plans• Craft messaging and positioning frameworks to inform marketing campaigns • Concept go-to-market plans supporting growth in acquisition, engagement, and retention and coordinate across team to ensure flawless execution• Work with partner marketing and Business Development to craft and execute promotional events and bespoke content launchesA day in the lifeThe successful candidate will have strong customer focus and business judgement. This role includes strategic work (e.g. using customer insights to generate bold and innovative ideas for growth) and hands-on work (e.g. working with marketing teams to implement improvements to key day-to-day workflows).About the teamThe Prime Gaming Marketing team oversees brand marketing, manages owned marketing channels, ideates and executes full-funnel 360-degree marketing campaigns (bespoke and in partnership with other Prime benefit teams).BASIC QUALIFICATIONS- 8+ years of professional non-internship marketing experience- 5+ years of Games Industry (supporting title Development, Release, or Live Ops) experience- Bachelor's degree in marketing, advertising, business or equivalent- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Localization Producer, Prime Video Global Operations, Localization Programs & Strategy

Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.We are building our Localization Programs & Strategy group within the Global Operations team and are seeking Localization Producers who are eager to contribute to this exciting endeavor which allows us to speak to customers around the globe! Our Localization Producer will report to a Localization Production lead and closely collaborate with cross functional peers across International Marketing, Global Marketing and Amazon Studios Production and Mastering.They will track assigned series or movies marketing campaign delivery progress while overseeing the processing of required assets from third-party production facilities utilizing Amazon’s contracted vendors for localization, mastering, and delivery to Prime Video — ensuring critical global release timetables are met. They will be responsible for updating and maintaining various schedules, keeping vendors and regional POCs up-to-date as creative materials are finalized, tracking localization progress, pursuing outstanding materials, organizing assets for final delivery to content publishing, troubleshooting any upstream or downstream rejections, and assessing and acting on customer feedback.The role will liaise between current production and third-party localization vendors on work related to the translation/adaptation, graphics localization and versioning of Amazon Originals marketing campaigns for global release — while helping to streamline and achieve alignment across a variety of global vendors as well as internal teams (including Creative, Post, and Production). This position will also work with the Localization Billing team to track and monitor expenditures for all localization related work. The ideal candidate should be willing and able to handle a heavily administrative day-to-day while also collaborating and contributing to process planning and rollouts for future growth potential and efficiency.Key job responsibilities- Liaise between Studios production, marketing and third-party localization vendors on work related to the translation/adaptation, casting, recording, graphics localization and versioning of Amazon Studios/Prime Video Originals marketing campaigns for global launch — while streamlining operations and achieving alignment across a variety of global vendor and internal teams.- Track series or movies campaign delivery progress while overseeing the processing of all required assets from third-party facilities through Amazon’s contracted vendors for end-to-end ownership of localization and delivery to Prime Video (PV).- Oversee project delivery calendars, keeping vendors and regional POCs up-to-date as escalations or significant rejections occur, high profile content is finalized, troubleshooting any upstream or downstream rejections, and assessing and acting on customer feedback.- Willing and able to handle a heavily administrative day-to-day while also collaborating and contributing to process planning and rollouts for future growth potential and efficiency.- Work with the localization billing team to track and monitor expenditures for all localization related work including identifying opportunities for cost savings and improvement on current practices.- Apply in depth knowledge of current industry standards and formats, best practices in post production and cultural sensitivities within a global ecosystem. Be an advocate for localization while innovating for a global audience.BASIC QUALIFICATIONS- 3+ years of creative services experience- 3+ years of entertainment, brand or production entity experience- Experience and understanding of the workflow within a marketing, production, or creative department or company- Experience working at or with a creative or advertising agency, network, streaming service or studio- Experience working with stakeholders ...

Marketing Manager, US Sports Marketing

We are seeking a talented Marketing Manager to join the US Sports Marketing team. In this role, you will lead the media execution across PV's owned and operated marketing placements (O&O) for sports across Amazon, including within the PV app experience, Amazon.com, Fire TV, and via PV mobile push notifications. As a marketing manager for live sports in Prime Video, you will support our go-to-market strategy by building and executing world class marketing strategies to bring a variety of live sports content to customers. You will manage successful marketing campaigns for assigned projects and ensure flawless execution from conception to launch. Given the unique needs and nature of live sports, this function serves as the subject matter expert for sports across all cross functional teams/shared services related to owned and operated (O&O) marketing within Prime Video. This role is responsible for procuring and managing the necessary placements across Amazon to execute the O&O marketing strategy. They collaborate with cross-functional teams on experimentation, targeting, and optimization to drive performance. This role also owns the end-to-end campaign execution process to ensure seamless delivery of campaigns. A successful candidate has digital marketing experience, demonstrated success working cross-functionally across internal and external teams, and delivering results through programs that reach millions of customers at scale with an aptitude for data analysis. Being able to thrive in a fast-moving environment and prioritizing work is essential, as is a mind for innovation and learning through testing. Key job responsibilities- Manage sports launch campaigns from development through live QA by working closely with all relevant stakeholders- Help procure the necessary placements across Prime Video Storefront, Amazon.com, and Fire TV, as outlined in the GTM strategy.- Collaborate with the GTM lead and BI team to develop, build, and refine the targeting required for all placements and manage the ongoing maintenance and optimization of audience segments.- Tracking campaign success and sharing of learnings with all stakeholders- Provide input on test ideas to optimize placement performance based on placement performance data- Partner with all stakeholder teams to discuss launch goals, timelines, deliverables, obstacles, and dependencies for your portfolio.About the teamPrime Video has a vast selection of live and on demand sports content including Thursday Night Football, WNBA, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports content to Amazon customers.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to measure impact and determine improvements- A proven track record of owning marketing strategies that directly impact business goals.- Experience with onsite marketing, lifecycle marketing, and digital advertising, or related non-internship experience- Experience effectively communicating information in spoken and written form- Experience building and executing on cross-functional programs or marketing campaigns from concept to completion ...

Senior Copywriter, Amazon Brand Innovation Lab

We are looking to hire an experienced, strategic Senior Copywriter to join the Brand Innovation Lab team. In this role, you’ll create custom campaigns for a wide range of Travel and Financial Services brands using the full Amazon canvas (i.e. Prime Video, TNF, Alexa, Twitch, IMDb, Amazon Music, Amazon Live), bringing to life innovative ad solutions that benefit the end customer while meeting client needs and pushing the creative envelope. As an expert in your craft, including creative ideation, brand storytelling, copy development, and pre/post content production, you will be involved in all aspects of campaign development including concepting, client presentations, design/tech reviews, video script writing, and selecting of external partners for creative production. In partnership with Brand Strategists, you will synthesize customer data to develop “never done before” ideas that work backwards from the end customer and deliver on advertiser objectives, leveraging research and 1P insights to come up with engaging experiences using the Amazon canvas in innovative ways. You will collaborate closely with Creative Directors, Design Technologists, Art Directors, and Solutions Managers to ideate and vet tactical ideas that use different Amazon platforms and partners to ensure feasibility, and work closely with Producers to ensure any ideas that require production are scoped, budgeted, and planned out before pitching to clients. You will also collaborate with clients to dive into their brand’s challenges to identify opportunities to deliver strategic, bespoke solutions that delight customers and have a meaningful impact on advertisers’ businesses—as well as identify ideas that can become repeatable for other advertisers.Key job responsibilitiesAccountable for end-to-end creative development, from pitch to launch, on BIL’s most complex campaigns· Articulate creative concepts and rationale internally and externally through well-developed presentation skills· Address the client’s needs, even when ambiguous, through creative concepts and presentations· Steward the client’s brand tone and voice through every stage of campaign development· Produce original copy and scripts with great attention to narrative consistency, voice, and tone for all campaign deliverables· Bring a deep understanding of the Amazon canvas to complex campaign solutions· Endorse copy accuracy and style guides on all deliverables· Foster creative passion, curiosity, and excellence through discussion of emerging trends, new technologies, and industry best practices· Proactively build partnerships with internal Amazon teams and external stakeholders· Collaborate across disciplines with team members at all levels· Provide leadership, mentoring, and coaching to junior level creatives A day in the lifeIn this client-facing role, you will often be presenting to Director-level brand, agency, and Amazonian stakeholders as well as leading presentations and productive discussions with senior internal and external stakeholders to drive creative alignment across teams and orgs, providing clear creative, tactical, and business rationale to all audiences that support their solutions. You apply good judgment to make creative and strategic trade-offs between teams, and clients without compromising creative quality and the end-customer experience. You will develop and coordinate complex creative marketing initiatives, often stretching outside your immediate area of expertise. You will leverage your knowledge in brand strategy, user experience, visual design, and tech to work independently across 6 or more opportunities simultaneously, all in different stages of development. You will drive cross-team discussions around the development of shared goals and implementation, owning and optimizing mechanisms to improve internal and external processes that scale.Your daily activities may include: -Researching a client’s brand and creating copy that delivers on the advertiser’s brand positioning and goals and is captivating to customers-Tweaking creative messaging in response to Legal and PR feedback-Optimizing UX copy for a new component or feature -Supporting go-to-market materials for launching new products or features-Writing a script for a FinServ brand that’s sponsoring a Thursday Night Football activationAbout the teamAmazon's Brand Innovation Lab works with brands and agencies to develop campaigns that engage consumers at multiple stages of the marketing journey, building brand awareness, relevance, consideration, acquisition and loyalty. Our global creative team of storytellers and innovators include strategists, creatives, design technologists, engineers, producers and more, collaborating to create solutions customized to our advertisers' goals.BASIC QUALIFICATIONS- Minimum of 6 years copywriting experience at advertising agencies and/or in-house creative departments- Must have an online portfolio URL in your resume, demonstrating copywriting and conceptual thinking skillset, as well as big, campaignable thinking that can extend into any medium- Strong understanding of digital and social platforms, as well as their use within marketing ...

Live Events Product Marketing Manager, Prime Video

Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.We are seeking a talented Owned & Operated (O&O) Product Marketing Manager to lead the strategy and media execution across PV's owned and operated marketing placements for Live Events across the Amazon ecosystem, including within the PV app experience, Amazon.com, Fire TV, and via PV mobile push notifications. In this role, you will be a key contributor to the overall Prime Video & Live Events campaign strategy as a Prime Video domain expert on best practices, as well as executing successful launches and the single source of truth for each new live event launch. As an O&O Product Marketing Manager, you will be passionate about the large opportunity that our platform presents, with a track record of success in managing multiple projects simultaneously. You will have thrived and succeeded in delivering against assigned projects, facilitating progress and raising visibility of blockers. You should have a growth mindset with a passion to dive deep, project management skills, a high level of customer focus, and a track record in transforming marketing performance data into digestible, actionable insights. You are a self-starter, have a strong attention to detail, and are excited to work in a fast-paced and energizing environment. You can prioritize well, communicate clearly and compellingly, and challenge existing models as needed to ensure optimal customer experience. You understand how to drive a high level of focus and operational excellence within your team, with clear escalation to leadership. While you are comfortable with autonomy, you are also skilled at collaborating across teams and understanding how to work through other groups to meet business goals. You are willing and able to handle campaign planning and activation day-to-day while also collaborating and contributing to planning best practices for future growth potential and efficiency.You will drive marketing results including activations across campaigns for our Live Events, maximizing offshore resources while contributing to team SOPs, and identifying launch operation improvement opportunities with the north-star goal of driving customer PV streaming engagement and retention at scale. Utilizing an existing tool set across O&O media channels, you will raise the bar and expand our opportunities into new campaign launches and ad tech opportunities to automate tasks. Additionally, you will work closely with marketing stakeholders to develop cross-functional and holistic campaigns. You actively share knowledge to educate teams to help improve campaign performance across the customer journey and you will be challenged to push boundaries, propose and execute new ideas, and ensure best practices for Prime Video streaming growth.Key job responsibilities- Create, develop, and influence new live events campaign launch strategies to increase impact and operational excellence.- Communicate and escalate launch blockers while facilitating progress and proposed solutions.- Partner with all stakeholder teams to discuss launch goals, timelines, deliverables, obstacles, and dependencies for your portfolio.- Own a portfolio of campaigns in the Live Events space. While multiple teams (internal or external) are involved at different times along the campaign journey, you will oversee the quality of the plan strategies across the lifecycle, as well as managing the launch execution within the US.- Manage offshore support for campaign launch tasks and identify new opportunities for use of offshore support to scale campaign launches accurately and effectively.- Understand the competitive live events media landscape and keep abreast of industry trends to identify new opportunities to drive live events strategies and deliver results that directly contribute to our business goals.- Collaborate with marketers in the US to drive execution of marketing experiments and campaign / channel holdouts.- Collaborate with marketers to determine optimal placements within our PV owned and operated space.- Participate in campaign readiness reviews and post-mortems to maintain a feedback loop from the Live Events team to marketing.- Prepare walk-the-store decks to present to marketing leadership as required for the launch of new and existing live event properties.BASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience- Experience using data and metrics to measure impact and determine improvements- Experience with onsite marketing, lifecycle marketing and digital advertising, or related non-internship experience- Experience effectively communicating information in spoken and written form- Experience building and executing on cross-functional programs or marketing campaigns from concept to completion ...

Sr. Product Manager - Tech, Global Demand Operations Product & GTM

As a Sr. Product Manager, you will be a critical part of the Global Demand Operations Product & GTM organization that owns feature development and prioritization of a global product roadmap that is revolutionizing the way AWS markets to its customers. This is a unique role that will allow you to help AWS establish best practices in marketing automation and data governance that will directly impact sales productivity and revenue. This role will support a confidential new initiative approved by the CMO. You will own a set of capabilities and set the strategy, define the requirements, and make the difficult, high-judgment trade-offs between features and time-to-market. You will work backwards from our customers to understand their pain-points and deliver solutions that enable them to scale their impact. You will partner with engineering and program management to ensure the programming model, testing, scalability and reliability, and experience delight our customers. You are also responsible for influencing other internal technical roadmaps to ensure launch milestones and user experience features can be achieved. This a unique role that will work closely with a diverse set of global, functional (i.e. Marketing, Sales, Revenue Operations, and Legal) stakeholders.As a product service owner, you will play a key role in building out our product management mechanisms, and help set the vision, values, and culture of our team.Key job responsibilities* Translate complex and ambiguous business problems into crisp product strategies and roadmaps, while managing prioritization and trade-offs between customer experience and time to market* Write technical product documents, including narratives, feature requirements, EPICS, user stories, product specifications, ensuring clear communication and coordination with business, design and development teams* Provide technical leadership for software development lifecycle activities including system architecture, technical development and testing, technical support and administration* Drive alignment of capability strategy by working collaboratively with Marketing, Sales, Legal, and Revenue Operations* Measure and analyze existing products and business models for opportunities to innovate and improve, providing additional benefits to developers and customers* Own experiments and create clear mechanisms to test and pilot new features prior to launch. Ensure success metrics are well-documented and tracked to ensure feasibility analysis can be completed* Own the launch of new capabilities, including working with program management, enablement and training, and internal customers* Proactively identify and resolve strategic and tactical issues that may impair adoption of capabilities in order to achieve usage and technical goals* Identify new and innovative lead management services or capabilities to drive value for our customers and drive revenue efficiencyAbout the teamGlobal Demand Operations Product & GTM is revolutionizing the way AWS Sales and Marketing interacts with customers. We’re building a complete revenue automation experience that streamlines and supports the way a customer moves through their purchasing journey. With a holistic and transactional data ingestion platform and extensible services, powered with Generative AI, Project Lorem is innovating the way AWS helps its customers scale their business through the cloud. We’re hiring team members across the United States in Seattle, WA, Austin, TX, Arlington, VA, and New York City.About AWSDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. BASIC QUALIFICATIONS- Bachelor's degree- Experience owning/driving roadmap strategy and definition- Experience with feature delivery and tradeoffs of a product- Experience contributing to engineering discussions around technology decisions and strategy related to a product- Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning ...

Digital Campaign Specialist, Public Sector Marketing - US

Amazon Web Services (AWS) is seeking a self-directed, entrepreneurial digital campaign specialist to join the US Public Sector Field Marketing team. Our team serves public institutions in government, education, nonprofit, and other emerging segments, and fosters engagement across existing target accounts.In this role, the marketer will collaborate across the department to shape digital strategy and design online experiences that accelerate movement through different stages of the funnel. You will define success metrics by working backward from department goals. The marketer will architect, execute, and optimize integrated campaigns across, email, web, and paid/syndicated channels to support growth of the Public Sector business.The marketer will also support the digital team’s charter to build foundational digital programs, drive optimization, and create long-term solutions in areas of multivariate testing, mailable database growth and refinement, optimization and amplification of lead acquisition efforts, and list segmentation. This individual contributor role requires a strategic mindset and proven ability to deliver results within a high-impact department. Comfort and experience with automation, lead scoring, and marketing technology is essential. This role requires close collaboration with a dispersed team and comfort serving as an internal liaison across field, sales, and technical teams.A day in the lifeAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. BASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience- 1+ years of Salesforce, Tableau, Vidyard, and Excel experience- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience- Experience in marketing and web metrics, including deep data analysis and diverse revenue models expertise ...

Sr. Campaign Manager, US Sports Marketing, PV Sports Marketing

The Sports Marketing team at Amazon Prime Video seeks a Sr. Campaign Manager to lead marketing campaign operations for 360° marketing campaigns and deliverables as well as help build and maintain ongoing marketing operations in support of our Live Sports programming. The campaign management team is the operational backbone of Sports Marketing at Amazon, partnering especially closely with the Strategy (go-to-market) and Creative teams to bring innovative marketing campaigns and initiatives to fruition. This position reports to the Head of Campaign Management and will drive: Campaign Operations: Leverage exceptional organizational and project management skills to drive all aspects of 360-degree marketing campaigns, from brief to concept to execution. Manage and drive timelines, budgets, and cross-functional teams (internal and external) to ensure seamless creative development and delivery. Marketing Operations: Manage and improve the operations, processes, and tools used by the marketing team to more effectively manage and track their work on Live Sports titles. Key work streams will include identifying pain points, defining a long-term vision, and implementing new solutions to increase self-serviced, force-multiplying efficiency and visibility.Key job responsibilitiesDay-to-day oversight and execution of campaigns and creative asset development:- Develop detailed project plans, timelines, and budgets for marketing campaigns and initiatives, including strategic allocation of resources, rate negotiations with external partners, and oversight of the development of AV, digital art and print creative assets- Manage project deliverables to ensure timely and successful execution- Lead and align diverse cross-functional teams (including strategy, creative, social, and media) and external agencies towards common objectives and shared timelines- Facilitate clear, proactive communication among all stakeholders, ensuring efficient collaboration, timely updates on project status, and effective assessment of project requirements- Monitor project progress, identify risks, and implement corrective actions as needed, while ensuring updates, relevant delays and budget implications are communicated to stakeholders- Invent and simplify appropriate processes and system tooling to support efficient collaboration, campaign planning, resource allocation and tracking, and creative review/approvals- Raise the quality bar and foster continual process improvements through routine post-mortems and collaborative feedback with cross-functional partners Process Improvement and Operational Optimization:- Continuously identify operational gaps and opportunities for improvement in marketing team processes and workflows, particularly related to Live Sports titles- Invent, simplify, and implement innovative processes, tools, and systems to enhance project management, resource allocation, status tracking, and cross-functional collaboration- Drive the adoption of new operational solutions, aligning them with long-term strategic goals to improve overall marketing team efficiency- Raise the quality bar through routine post-mortems, collaborative feedback, and data-driven improvements- Develop and execute a strategic vision for ongoing operational excellence in campaign management and creative asset developmentAbout the teamPrime Video has a vast selection of live and on demand sports content including Thursday Night Football, NBA, NASCAR, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports, sports exclusives, and unscripted sports entertainment content to Amazon customers.BASIC QUALIFICATIONS- 9+ years of professional non-internship marketing experience, particularly in project and/or program management, with a proven track record of of successfully project managing complex, multi-faceted marketing campaigns- Adept at nimbly navigating curveballs, challenges and coordinating diverse stakeholders to deliver on a wide range of campaign deliverables- Experience driving direction and alignment across large, complex teams to ensure efficient development and delivery of assets per the marketing plan- Experience in creative concept development, production, budget management, and vendor negotiation- Experience owning relationships with and presenting to senior stakeholders and partners- Mastery in creating and implementing processes, driving adoption across large and busy organizations- Mastery of project management software (eg Smartsheets, Airtable)- Comfortable operating in highly ambiguous and rapidly evolving business environment- Excellence in written and verbal communication- Experience working in sports marketing and/or sports media marketing ...

Creative Operations Manager, B2B Payments & Lending

Do you want to disrupt the financial space by activating best-in-class designs for Amazon’s payments products that reach millions of customers? Do you desire to contribute to design/creative operations, management, and strategy for a fast-growing business with a significant impact on our customers? Come join us! Amazon B2B Payments & Lending (ABPL) delivers and operates a worldwide collection of payment products and services to simplify access to personalized business financing solutions. We are looking for a design/creative operations leader with hands-on expertise in developing full lifecycle operations systems to organize and streamline the delivery of marketing and product experiences. Collaboration with design leadership, visual designers, writers, product marketers, and product managers will enable the team to focus on designing delightful experiences for our customers. You are a design operations and program management professional with 5+ years of experience managing the lifecycle of operations systems and projects, thriving in a fast-paced, start-up environment. You are an organized self-starter who can deal with ambiguity and competing priorities, and are always looking for ways to improve processes. You are methodical in building workflows across disciplines and different project lifecycles. You have robust experience working with vendors and partners to deliver complex creative projects and scale the impact of you and your team. You have no problem presenting–and defending–your ideas to partner teams and leadership. Key job responsibilities- Collaborate with creative, product, marketing, legal, and external partners to assess project needs and develop content, creative, and messaging guides that resonate with audiences. - Manage and coordinate all vendor engagements, driving contract negotiations, creative briefing, and program management- Work with design team to concept new creative and campaign approaches and strategies. - Proofread and edit text at various stages of the writing process and in response to requests and feedback from various stakeholders and ensure high editorial standards are met - See projects through the whole creative lifecycle, from inception to deployment - Keep abreast of trends in content and style reflected on various media and marketing channels and editorial sphereA day in the lifeAmazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan.If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply!BASIC QUALIFICATIONS- 3+ years of program or project management experience- 3+ years of defining and implementing process improvement initiatives using data and metrics experience- Knowledge of Excel (Pivot Tables, VLookUps) at an advanced level and SQL- Experience using data and metrics to determine and drive improvements- Experience working cross functionally with tech and non-tech teams ...

Sr. Marketing Manager, WHS, Workplace Health and Safety Engagement

At Amazon, we strive to be the global benchmark for safety excellence. To support this vision, Workplace Health and Safety (WHS) is looking for a Content and Brand Manager. This role will sit within the Safety Engagement team and lead the development and implementation of safety content and marketing strategies that drive a cohesive safety narrative and experience for our safety professionals, operations employees, and partners. This role will sit within the WHS Field Content and Campaigns team and lead the development and implementation of safety content and campaign strategies that effectively engage and drive a cohesive safety experience for our safety professionals, operations employees, and partners. This role will define campaign objectives that support the overall business strategy and engage core audiences, and then lead the development and implementation of experiences and materials to meet those objectives. This role can be based in Bellevue, WA., or Nashville, TN.The ideal candidate must be a skilled marketing or communications strategist and writer with exceptional judgement and interpersonal skills. They have the ability to take ownership while earning trust as they consult closely with business and partner teams to develop and execute creative internal marketing strategies that advance a cohesive safety experience. They are known for being organized and process-driven, and can juggle competing priorities. They must enjoy a fast-paced, deadline-oriented environment that encourages creative thinking, building of efficiencies, diving deep, and experimentation. Ultimately, they are a relentless advocate for employees and partners and insist on the highest standards. They should have a background building and executing strategies, project management, and content creation. They are a curious lifelong learner who leans into disrupting the status quo to create memorable content that drives positive behaviors.Key job responsibilities• Develop and execute safety focused internal marketing strategies and promotional materials for key WHS programs • Lead WHS content creation, developing and implementing materials aligned with broader strategies and plans • Publish recurring content to operations through partnerships with other internal teams • Serve as a trusted advisor for the WHS leadership team • Establish a regular cadence of relevant, easily accessible content through various channels• Create and establish goal frameworks, invent and simplify processes through tools, and drive continuous improvement through automation • Measure, report, and adjust activities based on outcomes based on internal and external measures• Bring big ideas to the table, obtain buy-in, and implement ideas at scale • Work across a wide range of senior leaders, internal stakeholders, and legal, HR, and PR partners to gain alignment on implementation and tactical execution A day in the lifeAmazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include:1. Medical, Dental, and Vision Coverage2. Maternity and Parental Leave Options3. Paid Time Off (PTO)4. 401(k) PlanIf you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply! BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- 7+ years of developing and managing acquisition marketing or channel programs experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience developing and executing campaigns across a multitude of timezones and languages- Bachelor's degree or Masters degree in related field such as journalism, marketing, or communications ...

Research Manager, Strategy and Insights, Reputation Marketing Insights

This role is for a Go-to-Market and Foundational Research Manager on the Reputation Marketing and Insights team. This role owns and is responsible for the first step in the go-to-market messaging process: development of data-driven insights to develop campaign strategy, messaging guidance, and to guide creative execution. Go-to-market research sets the strategic course of our marketing: including deeply understanding our customers, surfacing actionable insights, and developing the best narratives and message frames to deliver results. This role is also responsible for foundational research (beyond Go-to-market) will also be within scope, including collaborating with other teams across Policy, PR, and Corporate Communications team to identify key knowledge gaps, execute high quality research, and surface actionable insights to drive better business and reputational outcomes. The work will challenge you to be resourceful, think big while staying connected to the details, translate data-driven insights into strategic direction, and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense, but it is also meaningful and energizing. Key job responsibilities• Conduct message and creative testing research to guide the messages we should be using, and inform creative production and execution• Develop marketing and substantive strategies to improve Amazon’s business outcomes and bolster its reputation• Inform strategic planning and messaging architecture documents to direct paid and owned media campaigns• Communicate data-driven insights and recommendations through presentations, papers, and other internal communication channels• Scale learnings and insights to other teams in GCCI and the broader Amazon marketing and communications community• Remain informed and incorporate learnings from other research functions including reputation-tracking, policy, and product and marketing researchBASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience using Microsoft Excel to manipulate and analyze data- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion ...

Digital Marketing Specialist, Global Campaigns & Virtual Programs

Are you a digital marketer that loves platforms and processes, and wants to make a global impact? Come join the team responsible for developing campaigns that promote AWS's priority solution themes & services and Tier 1 events! We centrally develop lead generation, adoption, and registration campaigns and collaborate with our regional marketing teams to deploy these campaigns globally.A Digital Marketing Manager on this team will utilize our platforms to execute on digital marketing programs that scale to multiple languages and regions globally, implement best practices, foster better customer experiences, and make continuous improvements based on data and insight. The ideal candidate has experience building and activating multi-channel marketing campaigns. You have baseline technical marketing expertise with contemporary marketing automation and project management platforms (Marketo and Workfront preferred) and solid experience in the email channel specifically.Key job responsibilities· Maintains the day-to-day management and optimization of our email channel and digital operations including the development, QA, deployment, and reporting for Global Campaigns and Tier 1 events (AWS Summits, Innovate, re:Inforce & re:Invent)· Collaborates with campaign leads, in-region Field Marketing Managers, Events Marketing, Product Marketing, platform owners, and other internal stakeholders to create the best digital experiences· Drives and makes recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.)· Implements the targeting and customer segmentation for digital campaigns· Develops and executes test plans across all digital channels· Establishes and maintains scalable processes that ensure best practices for email, social channels, paid media, and internal reporting· Provides campaign performance, analysis and communicates and implements timely optimizations to drive results· Manages the maintenance of a library of assets and campaigns including asset hierarchy, asset management, etc.· Supports localization process for the campaign, including supporting Localization and Activation for international geographiesA day in the lifeThe Global Campaigns & Virtual Programs Digital Marketing Team are a group of platform and process experts that deliver our scaled programs for stakeholder teams globally and in upward of 12 supported languages. We over-index in Ownership, Earn Trust, Learn and Be Curious, and Invent & Simplify.The Digital Marketing Team sits within Global Campaigns & Virtual Programs under the Global Integrated Marketing organization at AWS. We are primarily responsible for the success of mid-funnel marketing activities.About the teamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Diverse ExperiencesAmazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Why AWSAmazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.BASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience- 1+ years of Salesforce, Tableau, Vidyard, and Excel experience ...

Marketing Specialist, Amazon Core Exports

The Amazon Core Exports team's vision is to enable customers from anywhere in the world to purchase any product that we offer globally, through a localized cross-border shopping experience, at competitive prices, and a superior delivery experience. This business offers an incredible opportunity to address a large, new segment and base of potential customers. Our team is focused on building solutions that serve the needs of customers across 200+ countries to easily find and buy products on amazon.com, with a specific emphasis on countries where we do not have an Amazon store or retail presence today.We are seeking a talented marketer to manage onsite merchandising, execute evergreen and seasonal campaigns, design graphic assets, conduct A/B tests, and measure impact on customer behaviors (e.g., purchase frequency, new program sign-ups). You will work closely with all Exports business and tech functions, including Customer Experience, Country Management, Selection, and Delivery Experience. You will also be responsible for building marketing solutions that can scale globally.Key job responsibilities• Produce and deliver graphics to be displayed on Amazon.com storefront customized by destination• Plan & execute customer facing onsite merchandising campaigns and seasonal events content calendar• Apply design principles that help drive successful design• Communicate design rationale in a clear, respectful and open, fluent manner across stakeholders.• Effectively manage multiple projects and overlapping deadlines• Analyze content/traffic metrics performance, and share results and learnings in weekly, monthly, and quarterly Business Review meetings to key internal stakeholders and executives• Serve as subject matter expert on merchandising tools and widgets• Partner with Business, Product, Tech Teams and global marketing teams to align marketing strategies and business prioritiesBASIC QUALIFICATIONS- Bachelor’s degree or equivalent experience- 2+ years experience in digital marketing, advertising, or e-commerce design- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- An online portfolio or samples of design work demonstrating digital marketing, retail merchandising, and visual design ...

Principal, Product Marketing Manager, Amazon Ads

The Amazon Ads Inbound Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role will ensure Ads builds products that meet customer needs and achieve strong product market fit. As an advocate for the customer, Inbound PMM orchestrates important GTM decisions across the organization to drive the Ads business forward. This role is part of the larger Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio. The Inbound PMM is evaluated on their ability to drive evidence-based customer needs and the business intelligence of their assigned product areas. The Inbound PMM plays a critical function for ensuring Amazon Ads product roadmap aligns to present and future customer needs.Key measures of success:- Discovering insights that influence the product roadmap and lead to enhanced customer experiences- Demonstrating strong cross-functional collaboration and the ability to effectively align Product, Sales, and Marketing behind a customer-focused vision- Maintaining a deep understanding of market dynamics, competitive landscape, and emerging customer needs to inform strategic product decisions- Owning the source-of-truth documentation for their product to enable Sales and Marketing- Partnering with Product Managers to drive increases in product adoption through user acquisition, engagement, and retention goals for their productsKey job responsibilities- Conduct in-depth market research, customer interviews, and competitive analysis to identify the most promising opportunities for Amazon Ads products- Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap- Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement- Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap- Work closely with Outbound PMMs to ensure GTM strategies align to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations- In partnership with the Product Managers and Outbound PMMs, the Inbound PMM will develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQsBASIC QUALIFICATIONS- 10+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience driving direction and alignment with cross-functional teams- 10+ years of experience working in the advertising/marketing technology industry- Track record of driving successful product launches and enhancing or managing the full product adoption lifecycle- Strong analytical and strategic thinking skills, with the ability to turn insights into actionable plans- Excellent cross-functional collaboration skills and ability to influence without direct authority- Passion for understanding customer needs and advocating for the voice of the customer- Technical acumen and ability to understand complex product concepts ...

Pricing Manager, eero

Wifi is the foundation of the modern home. Without it, nothing works. eero has worked to eliminate frustration and redefine wifi as a cornerstone of the home. Fixing connectivity is just the start. We’re working on the building blocks of the smart home by designing our own hardware, enabling it with powerful software, and tying it all together to the cloud. We are positioned to drive the next cycle of hardware and software innovation that elevates life at home. A home that anticipates our needs, takes care of us and our families, keeps us safe and healthy, and saves money and energy.This is an exciting opportunity to be a key partner in a highly innovative and rapidly growing subsidiary at Amazon. We are looking for an entrepreneurial minded candidate who thrives in fast-paced environments, is passionate about hardware and digital experiences, and is interested in playing a key role on the Amazon Devices team supporting the eero business. Over the past decade Amazon has developed a number of market-leading, innovative, and fast-growing digital and mobile businesses including Kindle, Fire Tablets, Fire TV, and Echo.The eero team is looking for a Pricing Manager to lead go-to-market pricing analysis, commercial deal negotiations, and model new sales channel initiatives. As a Pricing Manager, you will help define business strategy for eero, implement process improvements, and drive the business pricing decisions for our global portfolio of hardware and subscription products. You will be responsible for providing analysis and insights to decision makers and cross-functional leaders. The ideal candidate will be comfortable in an ambiguous and fast paced environment, and be able to manage multiple competing priorities effectively.Key job responsibilities- Lead pricing activities for new product launches, existing portfolio updates, and deal negotiations- Conduct financial analysis to evaluate effectiveness of pricing strategies to meet business objectives and communicate findings and recommendations to leadership- Maintain a global price list for hardware and software portfolio and regularly audit FX movements and develop recommendations to adjust pricing as appropriate. - Work actively with sales, partner success, and product teams to determine business needs to support growth initiatives.- Actively participate in team initiatives, including but not limited to process improvements, ad-hoc strategic analyses, and preparation of pricing and unit economics reporting activities.BASIC QUALIFICATIONS- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- 6+ years of professional non-internship pricing experience ...

Sr. Content Operations Manager, Amazon Ads - Editorial

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. Amazon Advertising is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored ads, display, video, audio, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. The Amazon Ads Brand Marketing Editorial team is seeking a Sr. Content Marketing Manager who is analytical, self-motivated, and detail-oriented. This role will own the management, optimization, and analysis of content programs to drive measurable improvements in content delivery for our customers. The ideal candidate combines strong B2B content creation skills with advanced analytical capabilities, possessing a mind that is equal parts creative and analytical. You will be responsible for developing compelling content, improving customer journeys, and measuring the impact of our marketing efforts.In this role, you will find operational efficiencies across a team of marketers, using data-driven insights to create seamless customer experiences across touchpoints. You'll partner with our Channels team to leverage personalization and with our Measurement team to understand the downstream impact of our work. This position requires exceptional judgment, great communication skills, and experience in program management. You will collaborate with stakeholders across Marketing, Sales, and other teams to drive innovative solutions that achieve business goals and raise the bar for our content.The successful candidate will operate with a "think big" get-it-done mentality in complex, ever-evolving environments. You must be a strong communicator with strategic marketing experience, business acumen, and excellent writing ability. As a thought leader with high emotional intelligence, you'll be comfortable with testing, learning, and proposing disruptive ideas in our fast-paced environment. Your ability to manage projects from ideation to execution, while bringing fresh ideas to simplify and scale our processes, will be crucial in this role.Basic qualifications* 6+ years of content marketing, operations, and/or program management experience* Experience using data, reporting, or tools to measure performance and make adjustments accordingly* Experience with SQL, Adobe Analytics, Tableau, and/or Excel (data manipulation, macros, charts and pivot tables)* Excellent written and verbal communication skills* Project management experience, working with both internal and external stakeholdersPreferred qualifications* Experience working in digital media or content marketing* An experienced wordsmith with a keen eye for quality content and a strong grasp of grammar* Experience with SEO and conducting keyword research and trend analyses to monitor seasonal, industry, and real-time trends* Familiarity with, or willingness to experiment with, technology tools (e.g. GenAI) * Ability to make ruthless prioritization decisions to allocate limited resources to high impact initiatives* Self-driven, entrepreneurial spirit—enjoys taking responsibility and making things happen* Experience presenting metrics and progress to goal to senior leadershipKey job responsibilitiesDefine and optimize customer journeys across multiple touchpoints and channels, translating data-driven insights into strategic content recommendations to improve effectiveness and reach.Develop, implement, and measure content marketing experiments across various channels, providing ongoing recommendations for new/improved approaches.Manage project schedules, drive completion, and report status to stakeholders, ensuring efficient delivery of content.Monitor KPIs, contribute to business reviews, utilizing Amazon's data resources effectively to compile actionable reports and dashboards from multiple sources.Streamline content workflows and improve team processes, establishing scalable best practices for operational efficiency and identifying opportunities for optimization or automation of marketing efforts. Execute content ideas to drive brand awareness and consideration, focusing on compelling, data-driven storytelling with a customer focus.Collaborate cross-functionally with Sales, Product, Marketing, and other teams to deliver thought leadership content and accurate brand positioning.Develop and maintain relationships with key stakeholders, communicating insights and recommendations clearly to drive innovative solutions and achieve business goals.BASIC QUALIFICATIONS- Bachelor's degree ...