Senior Brand Strategist, Prime Video Global Brand Strategy & Creative

Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, Summer I Turned Pretty and Saltburn, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.The Prime Video (PV) Global Brand Strategy & Creative team is hiring a Senior Brand Strategist that will be responsible for furthering the Prime Video brand strategy by developing guidelines and brand artifacts to ensure the Prime Video brand is expressed thoughtfully and consistently across marketing expression, product, and business decisions. The Senior Brand Strategist will work across a dynamic team of brand strategy, creative, and insights professionals, focused on understanding and building customers’ relationship with the Prime Video brand and service. The ideal candidate is a brand professional with a proven track record of delivering highly impactful, data-driven brand recommendations in a fast-paced environment, and with a cross-functional group of senior leadership stakeholders. They thrive on staying current on brand best practices to understand how effective brand strategy can accelerate how customers engage with the business.Key job responsibilities- Manage core brand strategy projects that have global impact.- Take a problem statement and work backwards from the optimal customer and business outcomes to determine the steps for an effective strategy. - Write and deliver strategy documents, taking inputs from a diverse range of global stakeholders, and aligning to a cohesive and thoughtful recommendation. - Partner with insights and measurement teams to develop testing strategies, measurement approaches, and KPIs to ensure the long-term sustainability and feasibility of the strategy. - Develop and maintain an expertise around the Prime Video brand, brand strategy, pillars, positioning, and expression (verbal and visual) to be a subject matter expert on a rigorously high bar for the PV brand. - Build relationships with a broad set of cross-functional business partners (including international teams) to understand their challenges and priorities, and build a point of view on what projects require scaling through global brand strategy. About the teamThe Prime Video Global Brand Strategy & Creative team develops the global approach to the Prime Video brand strategy, verbal and visual expression, and brand governance. The team works closely across Prime Video’s global teams, including Amazon MGM Studios, Sports, and Ads, and partners closely with Amazon’s cross-channel marketing team. As part of the broader Brand & Social Strategy organization, we deliver insights and execute strategies to drive the future of the PV brand. BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience developing and executing campaigns across a multitude of timezones and languages- Experience building, executing and scaling cross-functional marketing programs- Experience developing global brand strategies- Experience communicating effectively with stakeholders in verbal and written form- Project management skills, with experience defining and undertaking multiple projects independently and with quick turnarounds ...

Manager, Product Marketing, Cross-Devices Marketing

Amazon Devices—the team behind the best-selling Amazon Echo, Kindle E-Reader, Fire Tablet, Fire TV, and Ring, Blink, and eero Home Security product lines—is seeking a high-performing, innovative, results-oriented and customer-obsessed, Manager of Product Marketing.As a Manager, Product Marketing on Amazon’s Cross-Devices Marketing team, you will lead a team that focuses on how we optimize the customer shopping experience across our expanding portfolio of devices to better educate customers on their journey. You and your team may do this through end-to-end go-to-market programmatic work, conducting A/B tests to optimize performance of creative placements and customer targeting, analyzing data to create insights, building relationships with key stakeholders, and/or driving long-term process improvements. Additionally, you will become an expert in and raise the bar with online marketing channels, including Amazon homepage, search and email. As part of the cross-devices marketing group, we operate in one of the most diverse businesses at Amazon, empowered to explore new ideas, channels, and tools, setting the stage for how we’ll do business tomorrow. We are looking for a smart, agile, highly motivated, results-oriented manager who excels in Hire & Develop the best. A successful candidate will manage marketing support across a diverse range of existing devices and exciting new Amazon devices. The successful candidate will have the ability to adjust around multiple priorities, lead team vision and mission, manage milestones and shifting requirements in a fluid, fast-moving environment—while communicating with and leading senior stakeholders through your progress. The position is based in Seattle, covering the North America region.BASIC QUALIFICATIONS- 5+ years of team management experience- Experience presenting metrics and progress to goal to senior leadership- Experience solving complex problems quantitatively and develop actionable data-driven business recommendations- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience driving direction and alignment with cross-functional teams ...

Sr. Product Marketing Manager, Supply Chain by Amazon

Are you Ready to Re-Shape the Supply Chain business for our Sellers?THE BUSINESSSince 2000, Amazon has made its shelf space available to third-party sellers, enabling them to reach hundreds of millions of customers, build their brands, and grow their business. Amazon’s Worldwide Selling Partner Services (SPS) is an accelerator for these independent businesses to grow and develop, enabling every brand – from the small business with an idea to the large, multi-national corporation – to thrive and grow into a global selling success. Fulfillment by Amazon (FBA) was foundational to this mission when it launched in 2006. At the time, the process of receiving a customer order, packaging it, dropping it off for delivery, and doing all of this fast was operationally intense. FBA gave sellers the option to outsource order fulfillment, customer service, and handling returns to Amazon so they could spend more time inventing amazing products for customers. Since then, Amazon has launched more services to support sellers’ broader supply chain needs, including now radically simplifying and automating the upstream supply chain journey, starting with manufacturing, through Supply Chain By Amazon (SCA).SCA will provide sellers an a-la-carte or end-to-end, fully automated set of supply chain services that provides a complete solution to quickly and reliably move products directly from manufacturers to customers around the world. It leverages Amazon’s advanced technology and supply chain capabilities to optimize end-to-end logistics, fulfillment, and transportation on behalf of sellers, simplifying the supply chain journey, while improving in-stock rates, reliability, speed, and cost. SCA will pick up inventory from manufacturing facilities around the world, ship it across borders, handle customs clearance and ground transportation, store inventory in bulk, manage replenishment across Amazon and other sales channels, and deliver directly to customers.We are in the early days of creating the SCA vision of the future and are looking for bold vision, highly strategic leaders to shape the future of this business.THE ROLEWe are seeking a passionate, experienced product marketing professional to own the execution and development of our go to market strategy for Supply Chain by Amazon. The Sr. Product Marketing Manager has a deep understanding of our product, priorities and business seller segments and needs, and can translate multiple inputs and data into a marketing content strategy and cohesive messaging framework . They will develop new and compelling foundational marketing content and assets that will be used by sales and marketing teams, evaluate the effectiveness of marketing campaigns and content, and make data-driven decisions on how to evolve our messaging and content. The successful candidate is a self-starter comfortable with ambiguity and navigating cross-functional stakeholders, with attention to detail, and who strives in a fast-paced environment. They work backwards from our customer, apply innovative thinking and dive deep to identify and mitigate gaps.Key job responsibilities• Define the strategy and manage the full lifecycle of acquisition focused marketing initiatives • Establish channel marketing programs for Supply Chain by Amazon, working with paid media, creative, central marketing teams• Build and execute high-quality marketing content and campaigns for customers across a variety of channels, including search, emails, FAQs, Help pages, newsletters, videos, websites, announcements, and others.• Create and maintain communications toolkits, processes, templates, and messaging for stakeholder teams.• Propose, execute, and scale new ways of creating and distributing communications, including identify and driving process improvements.• Lead creative refinements with Design teams to test and optimize customer communication and content strategies• Contribute to cadenced business reporting and are able to present them effectively to senior leaders.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Head of Growth Marketing, Partner Services, Amazon Pharmacy

Innovation is at the core of what we do. We believe that by removing and reducing the barriers that prevent people from taking their medications, we can help customers conveniently get the medications they need, when they need them and take them as prescribed. We provide customers with the ability to find transparent and simple pricing, receive 24/7 customer service support, and have their meds delivered to their doorsteps while creating programs and products that embody our mission and position Amazon to offer the most customer-centric pharmacy experience.The Amazon Pharmacy Partner Services (APPS) team accelerates growth and creates customer value by collaborating with third-party organizations to innovate on behalf of our shared customers. We have a growing roster of strategic relationships that foster customer-centric innovation in pharmacy services. We are seeking an experienced Head of Growth Marketing to lead our dedicated team of marketing managers and collaborate with internal stakeholders across product, business development and central marketing teams as well as external executive teams from our third-party partners. In this role, you will uncover opportunities for growth and translate these inputs into strategic marketing plans.This role requires previous healthcare industry experience, team leadership with the ability to set a clear vision and achieve goals, the ability and the passion to dive deep and develop insights that can inform the development of clear and compelling recommendations, the potential to think big and look around corners for new strategies and tactics that can deliver step-change growth, a history of building successful collaborations with external organizations, and the ability to strategically influence and clearly communicate across a broad range of stakeholders. The successful candidate with be a self-starter with the ability to use data to make swift decisions in a rapidly evolving business while managing multiple projects effectively. You will be passionate about your work and see the strategic big-picture, yet be detail-oriented, hands on, and organized. Key job responsibilitiesLead and mentor a team to achieve business goals and objectivesDevelop and oversee marketing strategies and plans to grow new customers from strategic partnersExpand awareness and reputation of Amazon Pharmacy across critical industry audiencesCultivate a culture of experimentation and innovation to identify and influence new growth channelsBuild and scale strategies to support sales enablement content development for business development teamsPartner with product and analytic leaders to develop metrics, dashboards and mechanisms to track and analyze the performance and acquisition costs of marketing initiatives, develop learnings to optimize under-performing campaigns and scale winning strategiesAbility to travel up to 50% of the time (1-2 weeks per month)BASIC QUALIFICATIONS- 10+ years of professional non-internship marketing experience- Experience driving direction and alignment with cross-functional teams- Experience using data and metrics to drive improvements- Previous healthcare industry experience- Bachelor’s degree in Marketing, Business, or a related field.- Previous experience as a manger of marketing teams and budgets- Ability to work in a fast-paced environment- Strong written and verbal communication skills ...

Sr. Product Marketing Manager, Luxury Stores

Luxury Stores at Amazon is seeking an innovative and strategic marketing leader to serve as Sr Product Marketing Manager focusing on the strategic launch and optimization of new brands, product features, and programs for Luxury Stores. The right candidate will thrive in ambiguous situations and love to build things from the ground up. You are innovative, creative and excited about implementing marketing initiatives that help drive customer acquisition, engagement and retention in the luxury fashion and beauty space. Key job responsibilities Key Responsibilities:1) Lead the marketing strategy and execution for the launch of new brands, product features (e.g., automated merchandising contents, outbound and subscription feature), and new programs (e.g., creator partnerships).2) Drive experimentation and capture learnings in critical investment areas, including new selection launches, social strategy, and emerging marketing/customer engagement technologies.3) Analyze business insights (brand traffic, sales) and customer lifecycle data (e.g., customer journey, customer cohorts) to identify high-potential traffic opportunities and prioritize marketing experiments and investments.4) Collaborate cross-functionally with product, design, and technology teams to bring innovative marketing strategies to life, and increasing discoverability of luxury selection across channels.5) Support the robust customer engagement strategy needed to achieve the vision of Luxury Stores 2.0, including leveraging onsite and offsite marketing channels effectively, and identifying internal and external test-and-learn partnership opportunities to acquire new customers and drive growth.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Sr. Partner Marketing Manager, AWS for Telecom

Amazon Web Services (AWS) is seeking a highly capable, self-directed Partner Marketing Manager, to help drive customer adoption of AWS's Cloud Services through our telecom partner community. If you have a passion for the cloud, love helping partners reach their full potential, and are an expert in designing and implementing joint marketing plans with partners - then we're looking for you. In this global role, you will develop a deep understanding of the AWS partner ecosystem and telecom vertical priorities to define and execute a global partner marketing plan in support of growth objectives we have with our telecom operators and ISV partners. You will build and deliver partner marketing messaging, collateral and thought leadership content, awareness activities, demand generation programs and event strategy that enable telecom partners to acquire new customers, retain and grow existing customers, and deliver revenue growth of AWS services. You will monitor, manage and support utilization of marketing development funds (MDF) and develop metrics to link ROI to spend activity. You will act as the primary partner marketing contact for a wide set of ISV partners and lead the creation of joint value propositions around generative AI, network, application migration and modernization, and joint GTM.This role requires strong collaboration and relationship-building skills as you will be required to partner internally with extended telecom team, global & regional partner marketing teams, and the AWS partner organization to execute partner marketing programs worldwide and externally with the alliances, marketing and management stakeholders at the partners organizations. You will be the voice of these partners' needs to various internal stakeholders and will share best practices across regions. In addition, you will also be required to manage outside vendors to execute programs and achieve goals.Key job responsibilities1. Develop and execute best-in-class marketing plans and programs that can be leveraged across different partner tiers to effectively drive end-customer awareness and adoption of partner solutions. 2. Craft and refine our message to the Telco industry through partners and work closely with top AWS Communication Service Providers (CSPs) to build joint value proposition messaging and content. 3. Build detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metric tracking. 4. Work closely with the Telco Partner Business Development (PDM) leaders to identify priorities and partner marketing initiatives for global execution or for regional delivery and local activation. 5. Develop event strategy, success criteria, and metrics for AWS participation in industry and partner events. 6. Become the subject matter expert for strategic CSPs and advocate for their inclusion in programs across AWS that provide mutual benefit. 7. Domestic travel required up to 50% of the time.A day in the lifeAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- 7+ years of developing and managing acquisition marketing or channel programs experience- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional marketing programs- Experience developing and executing campaigns across a multitude of timezones and languages ...

To-Partner Marketing Manager, AWS Self-Serve, Growth & Training

Amazon Web Services’ Training & Certification (T&C) Partner Marketing team is seeking an experienced Marketing Manager to build out global programs and campaigns to drive AWS Partner engagement with AWS T&C products. The Marketing Manager will play a pivotal role in creating globally scalable marketing campaigns and programs with the Global Partner Training team and Global T&C Marketing. Collaboration will extend across a variety of global teams encompassing the entire AWS ecosystem. The focal point of this role lies in working with key stakeholders to develop initiatives that drive AWS Partner awareness, create engagement, and result in consumption of AWS Partner T&C products.Our ideal candidate has creative ideas combined with analytic and data-driven B2B experience, and the ability to work both strategically and tactically to generate innovative ideas for growth and execute best-in-class programs. The ability to effectively program manage projects and collaborate across a variety of internal teams and multiple stakeholders is critical. They are detail-oriented, organized, comfortable dealing with the ambiguity of rapidly changing priorities, and have strong relationship-building skills.Key job responsibilities-Create and build new programs and solutions that drive AWS Partner awareness, engagement, and T&C consumption-Track and manage KPIs that show the success or needed improvement of key programs-Conceptualize and define program measurement (including program and course enrollment, site measurements, and communication outcomes)Identify and take advantage of opportunities for program and solution evolution-Knowledge of key marketing functions (email, newsletters, social, blogs, website)-Manage global stakeholders – closely collaborate with stakeholders from all parts of the AWS ecosystemAbout the teamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.About AWSDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional marketing programs ...

Sr. Marketing Manager, Ads Marketing

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. Within our Amazon Ads Partner Marketing team, a strategic part of our charter is to build programs and drive initiatives to support third-party partners who help enable brands to advertise more efficiently on Amazon. We are looking for a Sr. Marketing Manager who is highly creative, data-driven and results-oriented. In this role you will help shape and expand a global partner recognition program, focused on highlighting advertising partners who drive value for Amazon advertisers. In this role you will be responsible for managing and scaling a complex cross-functional marketing program to drive recognition of our advertising partners. You will partner with the program lead to help drive existing program initiatives as well as have the opportunity to conceive, build, launch and own new types of recognition initiatives. As this program is still relatively new, you will also have the opportunity to help further define the program priorities, set objectives, analyze data, and drive improvements that are quantified with metrics. Our group functions as a start-up within Amazon, and offers a creative, fast paced, entrepreneurial work environment where you’ll be at the center of Amazon innovation.The ideal candidate is experienced in creating, writing, and editing content across a range of mediums – program playbooks and 1-pagers, email templates, video scripts and program promotion material distributed across social, own website and email. They also are comfortable analyzing data to measure program effectiveness and identify new areas of opportunity. Previous experience with advertising and/or an award, recognition or incentive program and event management is a plus. A successful candidate will have expert relationship building skills, strong communication (both written and verbal) and an interest in establishing processes that scale.Key job responsibilities• Take ownership of existing program initiatives in order to deliver key program milestones.• Support the program lead in identifying additional program needs and further expand the program strategy.• Work closely with external/internal stakeholders to identify regional and global needs, prioritize high impact initiatives and deliver through stakeholders.• Work cross-functionally with brand marketing, product marketing, channel marketing, partner management, insight and analytics, legal and PR to drive alignment and deliver programs effectively. • Develop marketing collateral to support program initiatives including program playbooks and 1-pagers, email templates, video scripts and program promotion material.• Define key program metrics to measure award submissions as well as measure success of the program, working with analytics to develop program dashboards to track both at scale.• Perform data analysis to identify new program opportunities and support program expansion proposals.• Support the development of events in order to highlight award winners by working closely with other strategic event teams within Amazon Ads.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience in a business-to-business (B2B) environment, high-tech products/services- Experience driving direction and alignment with large cross-functional teams and agency partners ...

Visual Designer & Brand Strategist, Undiscovered and Small Business Accelerator (USBA)

As part of the Undiscovered and Small Business Accelerator (USBA), Amazon has committed $150 million to empower Black entrepreneurs through the Black Business Accelerator (BBA), which provides access to educational, financial and advisory resources that support Black-owned business owners to succeed as sellers in Amazon’s store. We are seeking an experienced visual designer & brand strategist to join our USBA Integrated Marketing and Communications team and lead our creative strategy. In this role you will develop the visual design around USBA/BBA, driving consistency of the brand image by establishing consistent branding across teams, while designing creative assets, which will include visual aids, advertising layouts, social media graphics, case studies and the editing of a variety of video content pieces. In this role you will work closely with USBA cross functional stakeholders in addition to working with creative teams across the broader NA3P organization.The right candidate is a highly motivated to develop the best creative solution for every design challenge regardless of scope. You readily dive deep to understand the objectives of your business partners and the mind-set of the end customer, our selling partners. You think spatially, understanding how a brand is consistently expressed and maintained in physical and digital environments. You have experience working on seasonal campaigns and product launches. You are an excellent presenter who thinks through each presentation strategically and with a sense of story-telling. You thrive with ambiguity, bringing order and clarity in your ability to synthesize design solutions while factoring in the implications of growing & scaling a brand. You are full of initiative, regularly pushing your comfort zone, and love to collaborate across teams and have a proven track record of bringing great ideas to life.In this role, the candidate will work with the USBA Integrated Marketing and Communications Leader to define and roll out a USBA/BBA Brand Identity. You must have the ability to work on tight deadlines and handle multiple projects simultaneously. The role requires the person to manage and influence, needing to be completely hands-on when required. Candidates who think on their feet, delight in innovative yet effective solutions should apply.Success in this role requires having a passion for Small Businesses, strong design experience as well as a strong backbone, great communication skills, both verbal and written, and the ability to deal with a significant amount of ambiguity while building.Key job responsibilities• 5+ years of design experience• Development and execution of selling partner Influencer & Digital Marketing Strategy• Manage a wide range of stakeholders—both internally and externally• Facilitate the advancement of internal processes and infrastructure to make Influencer & Digital Marketing core for the USBA organization• Drive the best-in-class measurement and analytics of influencer & digital marketing• Oversee a team of digital marketing and Influencer Campaigns PMs• Provide strategic counsel and guidance to a wide variety of counterparts crossing a number of disciplines within the USBA organizationBASIC QUALIFICATIONS- Experience managing teams- Experience driving direction and alignment with cross-functional teams- 6+ years of design experience- Portfolio demonstrating understanding and development of brand guidelines- Portfolio demonstrating brand campaigns that scale across multiple channels and touch points- Strong grasp of the creative process; from ideation through implementation- Strong understanding of typography, design principles, color, trends and best practices across digital, social, print- Understanding of production best practices for print and digital mediums- Familiarity with brand strategy and working from briefs- Exceptional attention to detail with relentlessly high-quality standards- Ability to share ideas and receive feedback from business partners and stakeholder through presentations and writing- Bachelor’s degree in Design or equivalent professional experience- Proficiency in InDesign, Photoshop, Illustrator, After Effects and Figma ...

Principal, Product Marketing Manager, Amazon Ads

The Amazon Ads Inbound Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role will ensure Ads builds products that meet customer needs and achieve strong product market fit. As an advocate for the customer, Inbound PMM orchestrates important GTM decisions across the organization to drive the Ads business forward. This role is part of the larger Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio. The Inbound PMM is evaluated on their ability to drive evidence-based customer needs and the business intelligence of their assigned product areas. The Inbound PMM plays a critical function for ensuring Amazon Ads product roadmap aligns to present and future customer needs.Key measures of success:- Discovering insights that influence the product roadmap and lead to enhanced customer experiences- Demonstrating strong cross-functional collaboration and the ability to effectively align Product, Sales, and Marketing behind a customer-focused vision- Maintaining a deep understanding of market dynamics, competitive landscape, and emerging customer needs to inform strategic product decisions- Owning the source-of-truth documentation for their product to enable Sales and Marketing- Partnering with Product Managers to drive increases in product adoption through user acquisition, engagement, and retention goals for their productsKey job responsibilities- Conduct in-depth market research, customer interviews, and competitive analysis to identify the most promising opportunities for Amazon Ads products- Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap- Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement- Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap- Work closely with Outbound PMMs to ensure GTM strategies align to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations- In partnership with the Product Managers and Outbound PMMs, the Inbound PMM will develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQsBASIC QUALIFICATIONS- 10+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience driving direction and alignment with cross-functional teams- 10+ years of experience working in the advertising/marketing technology industry- Track record of driving successful product launches and enhancing or managing the full product adoption lifecycle- Strong analytical and strategic thinking skills, with the ability to turn insights into actionable plans- Excellent cross-functional collaboration skills and ability to influence without direct authority- Passion for understanding customer needs and advocating for the voice of the customer- Technical acumen and ability to understand complex product concepts ...

Live Events Product Marketing Manager, Prime Video

Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.We are seeking a talented Owned & Operated (O&O) Product Marketing Manager to lead the strategy and media execution across PV's owned and operated marketing placements for Live Events across the Amazon ecosystem, including within the PV app experience, Amazon.com, Fire TV, and via PV mobile push notifications. In this role, you will be a key contributor to the overall Prime Video & Live Events campaign strategy as a Prime Video domain expert on best practices, as well as executing successful launches and the single source of truth for each new live event launch. As an O&O Product Marketing Manager, you will be passionate about the large opportunity that our platform presents, with a track record of success in managing multiple projects simultaneously. You will have thrived and succeeded in delivering against assigned projects, facilitating progress and raising visibility of blockers. You should have a growth mindset with a passion to dive deep, project management skills, a high level of customer focus, and a track record in transforming marketing performance data into digestible, actionable insights. You are a self-starter, have a strong attention to detail, and are excited to work in a fast-paced and energizing environment. You can prioritize well, communicate clearly and compellingly, and challenge existing models as needed to ensure optimal customer experience. You understand how to drive a high level of focus and operational excellence within your team, with clear escalation to leadership. While you are comfortable with autonomy, you are also skilled at collaborating across teams and understanding how to work through other groups to meet business goals. You are willing and able to handle campaign planning and activation day-to-day while also collaborating and contributing to planning best practices for future growth potential and efficiency.You will drive marketing results including activations across campaigns for our Live Events, maximizing offshore resources while contributing to team SOPs, and identifying launch operation improvement opportunities with the north-star goal of driving customer PV streaming engagement and retention at scale. Utilizing an existing tool set across O&O media channels, you will raise the bar and expand our opportunities into new campaign launches and ad tech opportunities to automate tasks. Additionally, you will work closely with marketing stakeholders to develop cross-functional and holistic campaigns. You actively share knowledge to educate teams to help improve campaign performance across the customer journey and you will be challenged to push boundaries, propose and execute new ideas, and ensure best practices for Prime Video streaming growth.Key job responsibilities- Create, develop, and influence new live events campaign launch strategies to increase impact and operational excellence.- Communicate and escalate launch blockers while facilitating progress and proposed solutions.- Partner with all stakeholder teams to discuss launch goals, timelines, deliverables, obstacles, and dependencies for your portfolio.- Own a portfolio of campaigns in the Live Events space. While multiple teams (internal or external) are involved at different times along the campaign journey, you will oversee the quality of the plan strategies across the lifecycle, as well as managing the launch execution within the US.- Manage offshore support for campaign launch tasks and identify new opportunities for use of offshore support to scale campaign launches accurately and effectively.- Understand the competitive live events media landscape and keep abreast of industry trends to identify new opportunities to drive live events strategies and deliver results that directly contribute to our business goals.- Collaborate with marketers in the US to drive execution of marketing experiments and campaign / channel holdouts.- Collaborate with marketers to determine optimal placements within our PV owned and operated space.- Participate in campaign readiness reviews and post-mortems to maintain a feedback loop from the Live Events team to marketing.- Prepare walk-the-store decks to present to marketing leadership as required for the launch of new and existing live event properties.BASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience- Experience using data and metrics to measure impact and determine improvements- Experience with onsite marketing, lifecycle marketing and digital advertising, or related non-internship experience- Experience effectively communicating information in spoken and written form- Experience building and executing on cross-functional programs or marketing campaigns from concept to completion ...

Product Marketing Manager, Amazon Handmade

Amazon Handmade launched in 2015, with a goal to be the destination for all hand crafted products and Artisans (Handmade Selling Partners) world-wide. Handmade is a global organization that is committed to offering unique, handmade, high quality selection to Amazon customers. Supporting Handmade Selling Partners on Amazon’s online store requires innovative experiences and processes to ensure success for both Selling Partners’ Experience and Customer Experience.Amazon Handmade is looking to hire a customer-obsessed, data driven Marketing Product Manager. In this role, you will shape, invent, and launch new marketing channels while managing and optimizing existing efforts both for Amazon Selling Partners and Customers. You will work cross-functionally to drive ideas from conception to execution with the greater North American Stores Marketing Team. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment. You should be able to operate with a high level of autonomy and possess strong communication skills, both written and verbal.A successful candidate must be able to work both strategically (using customer data to generate bold ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and solving problems). This candidate will have a firm grasp on creating, launching, and optimizing a complete marketing funnel – from driving brand awareness to conversion. Finally, this candidate must possess strong project management skills and be able to effectively influence others to achieve success.Key job responsibilitiesResponsibilities: - Lead the selling partner marketing strategy for Handmade's artisan community. This includes but is not limited to newsletters, the Handmade Hub and Forums. - Manage multiple customer marketing and merchandising channels at the same time; consistently making progress and delivering results.- Experiment and test existing and new marketing channels and merchandising placements.- Partner with members of North America Stores Marketing (NASM), helping to drive business requirements and alignment for new marketing features and requests for Handmade. - Launch new marketing outlets to increase awareness and engagement with Amazon Handmade. - Own campaigns from end-to-end, including creative, targeting, segmentation, planning, execution, reporting, and optimization.- Own reporting of key campaigns and marketing metrics to leadership and broader organization.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing and measuring marketing performance in various channels ...

Marketing Automation Manager, Strategic Account Services

This role will be responsible for increasing marketing campaign effectiveness and reducing manual sales efforts through the implementation of automated processes and dynamic marketing campaigns. They will work across internal teams (marketing, sales, technical) to drive campaign testing strategies and use data-driven insights to drive change. An ideal candidate should be highly analytical, resourceful, customer focused, team oriented, and have an ability to work independently under time constraints to meet deadlines.Key job responsibilities* Collaborate with cross-functional teams including marketing, sales, technical, and revenue ops to align marketing initiatives and technologies with business objectives and priorities. * Measure and analyze campaign performance data. Use data-driven insights to propose optimizations of Pardot integrations and campaigns to improve engagement, and ultimately conversion of prospects.* Develop and execute end-to-end marketing operation processes, including complex nurture builds, lead management, campaign AB testing strategies and reporting.* Continuously identify and implement opportunities to improve efficiency in campaign execution, optimizing workflows, automation, and processes to increase campaign effectiveness and reduce manual efforts.* Oversee and optimize marketing operations processes, including lead contact and account data management, lead and account scoring, campaign management, marketing automation, and attribution.* Actively contribute to decisions on the overall marketing technology architecture. Aiming to improve data health ensuring accurate, reliable data flow across systems, focusing on customer segmentation and personalization capabilities to increase marketing’s impact.* Develop and execute best practices in campaign and management and streamline process efficiencies across all marketing functions.* Create and deliver training sessions for team members on best practices, and maintain comprehensive documentation for custom workflows, processes, and integrations.A day in the lifeA successful candidate will have excellent written and verbal communication skills, be analytically minded, and possess an entrepreneurial spirit and ability to influence others. They are passionate about creating engaging marketing campaigns to attract and retain customers, using data to continuously test and optimize. They have proven ability to improve campaign performance through data-driven insights, enhance Pardot to Salesforce integrations, and streamline workflows. Key responsibilities include managing lead scoring, campaign execution, and contributing to marketing technology decisions and ensuring data accuracy. About the teamStrategic Account Services (SAS) is an organization that provides paid and unpaid account management services to Selling Partners to help grow their business on Amazon. We are seeking an experienced, innovative and technically apt Marketing Automation Manager. This role will be part of the Marketing Operations Team, offering a unique opportunity to shape the overall marketing tech stack ranging from email to onsite, offsite, and analytics for a rapidly growing organization. BASIC QUALIFICATIONS- 4+ years of development of insights learning agendas and working closely with an insights team to design, execute, and draw clear and compelling insight experience- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing or working within cross-functional marketing and creative teams- 4-6 Years of experience in Operations, Automations or Marketing ...

Acquisition Marketing Manager, Amazon Photos

We are seeking an exceptionally talented Acquisition Marketing Manager who can leverage digital expertise in planning, execution, and optimization of growth focused campaigns across our marketing channels. As a Marketing Manager, you’ll be responsible for optimizing and elevating our customer acquisition and engagement marketing for Amazon Photos. This role focuses on the development of paid marketing initiatives and subsequent execution. You will analyze channel performance, recommend strategy, and lead initiatives to grow and optimize the channel. You will manage and report ongoing performance and influence multiple stakeholders cross-functionally to drive optimizations that will help improve top of the funnel reach and output metrics of acquisition KPIs. The impact of this role is significant and broad, accounting for a large percentage of Photos KPIs. The successful candidate will have strong analytical skills, problem solving skills and a deep understanding of digital marketing measurement and attribution methodologies. The candidate will need to leverage their proven track record of leading as well as executing marketing initiatives, while managing to a paid media budget encompassing multiple marketplaces. In addition, ability to work with an analytics team, excellent written and verbal communication skills, and ability to understand overall marketing strategy is key. Experience in GTM initiatives and partnering with product teams will further drive success in this role.Key job responsibilities- Own the ongoing planning, optimization and execution of a subset of Amazon Photos paid marketing channels. This would include new channel assessments, bid optimization, display campaign optimizations, audience refinement, and campaign analysis - Create, implement, and lead optimizations on campaigns across multiple network channels (such as ADA, Meta, and leading DSPs)- Analyze and communicate marketing performance to stakeholders including key learnings and best practices - Work closely with Photos product marketing and product teams to support new feature launches and additional internal partnership opportunities - Partner with internal Amazon teams to advance measurement and understanding of ROI About the teamAmazon Photos helps consumers preserve and re-live their memories. The service comes with unlimited photo storage for Prime members and apps are available on iOS, Android, Web, Desktop, Fire Tablet & Fire TV. The service is also integrated into Alexa devices such as Echo Show and Echo Spot. Amazon Photos is the latest digital offering to consumers released on the heels of the Amazon Music and Amazon Video offerings. We have ambitious goals to scale growth and adoption of the service around the world and delight our customers with a great product. BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams ...

Product Marketing Manager, Amazon Business

Come be a part of a rapidly expanding $35 billion global business. At Amazon Business (AB), we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of AB to buyers and sellers of all sizes, unlocking our potential worldwide.This role is part of the AB Marketing team and our vision is to establish AB as the most recognized B2B brand. As the Product Marketing Manager, you will deliver engaging, cross-platform AB store and merchandising experiences that drive discoverability and adoption of business pricing solutions in multiple countries where AB is present. You will also be responsible for the strategy, development, and optimization of global campaigns.To be successful in this role, this individual will work seamlessly with senior stakeholders across Pricing, Selection and Tech across geographic regions to optimize through scale and continuous experimentation. We are looking for an individual with broad experience in online merchandising, digital marketing, and product marketing. This role requires skills in strategic thinking, relationship building , and problem solving, as well as a willingness to be hands-on with execution.The ideal candidate has a track record of success in delivering results at scale and working cross-functionally across multiple teams and countries. The individual will thrive in a fast-paced, high-pressure entrepreneurial environment. If you’re looking to join a dynamic, growing team in a high-impact role, this is a great fit for you.Key job responsibilities* Develop go to market and evergreen engagement strategies for AB selection programs, including large pack initiatives (e.g., case packs, pallets) and AB selection tools (e.g., Custom Quotes)* Identify merchandising gaps and devise experimentation plans to optimize * Track KPIs and progress to goals to measure success of campaigns, experimentation and new initiatives* Actively investigate and suggest new ways to help customers discover AB selection programs* Support high-priority seasonal events* Develop processes to gather inputs from partner teams and communicate back with key information and deadlines* Manage and report out on project status and resultsBASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing and measuring marketing performance in various channels- Bachelors degree ...

Head of US, Vertical Lead, Brand Innovation Lab

The Amazon Brand Innovation Lab team is a worldwide organization working on innovative advertising experiences for Amazon customers and advertisers. This is a rapidly growing and evolving Amazon Advertising business. If you are a creative and strategically-minded builder who thrives in fast-paced environments, this is the team for you.The Head of US, Vertical Lead for Brand Innovation Lab will oversee a diverse team of creative talent including creative directors, copywriters, art directors, designers, as well as solutions managers, strategists and technologists to deliver unique and innovative advertising campaigns across categories in specific industries. Using the canvas of Amazon to create high fidelity brand experiences, we combine the digital and physical and create programs that delight the customer and deliver for the advertiser. We seek an entrepreneurial leader who can set strategy, prioritize, communicate clearly, and consistently deliver results.In addition to strong general management skills, as the single threaded owner on a business, they collaborate with internal stakeholders across the Ads business, as well as stakeholders at brands and agencies to enable their team to deliver ad experiences for brands. Excellent written and verbal communication skills are essential.BASIC QUALIFICATIONS- 10+ years experience leading interdisciplinary creative teams through strategy and execution at a brand, publishing/media, agency and/or production company.- Experience Managing a P&L to make necessary staffing decisions and tradeoffs to deliver the best experience for customers, while managing the business responsibly.- Bachelor's Degree. ...

Senior Product Marketing Manager, Seller Growth Programs

The Selling Partner Growth team is a new and growing business-tech team, focused on accelerating the growth of businesses in our global stores through new opportunities to attract and optimize valuable selection, build long-lasting relationships with Amazon, and enhance the Buying Customer experience. Come join us as we define the future of Selling Partner growth in our stores.You will be directly responsible for identifying and driving improvements that enable Selling Partner growth, partnering with product, science, regional business teams (among others) to influence the priorities of senior leadership. Your role will deliver a holistic global approach, operating as a thought leader in the SPX organization and connecting the dots between regions. You will establish what success looks like and drive the strategic roadmap of solutions to unlock growth and enable sustainable profitability. This will involve creating casual frameworks to connect growth inputs (e.g., selection, Selling Partner recruitment, Buying Customer experience, Selling Partner experience) to outcomes, leveraging data and anecdotal insights to identify top opportunities, inventing new solutions to challenging problems, influencing product decisions, and driving closure by connecting these product decisions to business outcomes. This work will have a direct impact on our Topline growth, Selling Partner Cost to Serve, and influence short and long-term capital investment decisions.BASIC QUALIFICATIONS- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- 5+ years of blending product and program management skills to execute strategic initiatives about process creation, standardization, and improvement experience ...

Sr. Event Content Marketing Manager, Amazon

Re-imagine advertising with Amazon Ads. Together we are re-imagining advertising, one innovative product, service, and idea at a time. Amazon Ads is dedicated to being the best place for all advertisers to build their business or brand. Our ad solutions— which include digital and streaming TV media, innovative ad formats, and audience and measurement capabilities leverage Amazon’s unique insights and trusted technology to help brands connect with customers wherever they spend their time.The Senior Event Content Marketing Manager sits within the Global Content & Creative Studio team that is part of the Amazon Ads brand marketing organization. Our team creates best-in-class creative and content experiences that educate and inspire advertisers to grow their brand with Amazon Ads. We operate at the intersection of digital and in-person experiences and are uniquely suited to be the voice of our diverse customer audience. We are seeking an insight-driven, curious, and experienced B2B marketer to own the end-to-end creation and delivery of programming for Amazon Ads first-party and industry events. In this highly-cross functional role, you’ll work with stakeholders across Amazon to deeply understand our solutions and how they work together to solve customer challenges. You’ll apply that knowledge to propose, develop, and deliver thought leadership across our largest event stages. Candidates must possess exceptional verbal and written communications skills and be comfortable managing projects with multiple teams across the globe in a fast-paced environment. Proficiency in gaining executive alignment, communicating internally with stakeholders and externally (to customers), and collaborating cross-team is a must.Key job responsibilities-Drive the creation and delivery of compelling content in alignment with business goals, brand and product messages, and other priorities.-Clearly communicate strategies to internal partners, including Amazon Advertising leadership, to gain alignment on messaging.-Identify content needs and manage content development for global events end-to-end, from event development to post-event reporting.-Work directly with content owners to identify deliverables and deadlines, communicate expectations, and ensure results.-Collaborate with product development teams, designers, and industry experts to produce relevant content that meets the needs of internal stakeholders and external audiences.-Understand the brand and product positioning with the ability to ensure consistent, on-brand messaging.PREFERRED QUALIFICATIONS-Thrives in an ambiguous environment; can independently remove blockers and make decisions autonomously.-Proven ability to manage multiple, competing priorities simultaneously, creating a sense of urgency in a fast-paced, dynamic environment.-Experience in the digital media and marketing industry.-Experience using and presenting data and metrics to measure impact and determine improvements.-Demonstrated ability to manage complex and highly visible projects.-Passion for customers and creating a memorable experience.-Experience working and presenting to senior executives.BASIC QUALIFICATIONS- Bachelor's degree ...

Sr. Product Marketing Manager, Amazon Fresh Grocery

Interested in working on an innovative and high-impact business that is changing the way customers think about grocery? Amazon is looking for a bright, customer obsessed, and motivated individual to join the Amazon Fresh Growth Marketing & Impact team.Amazon Fresh is a new grocery store designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online.We are looking for an experienced Sr. Product Marketing Manager to join the NA Amazon Fresh Growth Marketing & Impact organization to lead Investment Planning and Marketing Efficiency workstreams to drive the highest return across our marketing touchpoints including Paid Media, Performance Marketing, Sales Discounts and In-Store Marketing. This involves collaborating with channel managers & program owners on monthly, quarterly, and annual budget allocation and optimizations, making data-driven decisions to optimize marketing forecasts and investments through cross-functional partnerships.This product marketing leader will be passionate about unlocking innovative Marketing Measurement solutions by diving deep into channel fundamentals and data to inform business requirements, and think strategically about our marketing investments. This person will think through complex business challenges, like how we track value of our digital campaigns to physical store actions and the interplay of different marketing channels as drivers to incremental topline growth. An entrepreneurial spirit, a data driven mindset, and the ability to work effectively with a large number of partners and stakeholders are some of the key skills we are looking for.Key job responsibilities• Growth & Marketing Strategic Investment Planning Cycles: This role leads and owns the monthly, quarterly, and annual planning cycles for marketing budgets, ensuring we are anchoring investments to support the organization's strategic priorities and growth building blocks to maximize business impact. They foster partnerships with marketing, finance, category and other stakeholders to align on mechanisms, performance evaluation, and investment strategies.• Marketing Spend Portfolio Optimization: This role is responsible for raising the bar on budget stewardship by developing scalable lightweight mechanisms to forecast and track investment and then leveraging these to recommend adjustments to marketing investments across channels and campaigns to achieve the highest return on investment (ROI). • Upleveling Investment Efficiency Metrics: This role owns the standardization of performance, efficiency, and success metrics across a large array of marketing channels by collaborating with investment owners across promotions, media, and activations to determine the available data points for comparable measurement.BASIC QUALIFICATIONS- Bachelor's degree- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience presenting metrics and progress to goal to senior leadership- Experience with A/B Testing or Multi-Variate Testing or both- Experience working with Financial Income Statements and Revenue/Investment Planning. ...

Sr. Campaign Manager, Sports Originals, PV Sports Marketing

The Sports Marketing team at Amazon Prime Video seeks a Sr. Campaign Manager to lead 360° marketing campaign operations for our original unscripted sports programming (docuseries and documentaries). The campaign management team is the operational backbone of Sports Marketing at Amazon, partnering closely with Strategy, Creative, PR, Social, and Development teams to bring innovative marketing campaigns and initiatives to fruition. This position reports to the Head of Campaign Management and will drive: Campaign Operations: Leverage exceptional organizational and project management skills to oversee all aspects of 360-degree marketing campaigns, from brief to concept to execution. Manage and drive timelines, budgets, and cross-functional teams (internal and external) to ensure seamless creative development and delivery. Marketing Operations: Manage and improve the operations, processes, and tools used by the marketing team to more effectively manage and track their work on Originals titles. Key work streams will include identifying pain points, defining a long-term vision, and implementing new solutions to increase self-serviced, force-multiplying efficiency and visibility.Key job responsibilitiesDay to day oversight and execution of campaigns and creative asset development:- Develop detailed project plans, timelines, and budgets for marketing campaigns and initiatives, including strategic allocation of resources, rate negotiations with external partners, and oversight of the development of AV, digital art and print creative assets- Drive master work back timelines and manage project deliverables to ensure timely execution- Align and facilitate communication cross-functional teams such as strategy, creative, social and media teams towards common objectives and shared timelines- Work proactively with internal teams and external agencies to assess project requirements and to ensure efficient development and delivery of assets per the marketing plan- Monitor project progress, identify risks, and implement corrective actions as needed, communicating updates, delays, and budget implications to stakeholders- Implement and improve processes and system tooling to support efficient collaboration, campaign planning, resource allocation, tracking, and creative review/approvals- Conduct routine post-mortems and gather collaborative feedback to drive continuous improvementOngoing strategic optimization and oversight of marketing and campaign operations: - Identify operations gaps within the marketing team's processes and workflows related to Originals titles- Assist in establishment of tools, long-term goals, and a strategic vision to address identified gaps and improve marketing team operations- Build and lead the adoption of new processes, tools, and mechanisms to enhance project management, resource organization, and status trackingAbout the teamPrime Video has a vast selection of live and on demand sports content including Thursday Night Football, NBA, NASCAR, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports, sports exclusives, and unscripted sports entertainment content to Amazon customers.BASIC QUALIFICATIONS- 9+ years of professional non-internship marketing experience, particularly in project and/or program management, with a proven track record of of successfully project managing complex, multi-faceted marketing campaigns- Adept at nimbly navigating curveballs, challenges and coordinating diverse stakeholders to deliver on a wide range of campaign deliverables- Experience driving direction and alignment with large cross-functional teams and agency partners- Experience in creative concept development, production, budget management, and vendor negotiation- Experience owning relationships with and presenting to senior stakeholders and partners- Mastery in creating and implementing processes, driving adoption across large and busy organizations- Mastery of project management software (eg Smartsheets, Airtable)- Comfortable operating in highly ambiguous and rapidly evolving business environment- Excellence in written and verbal communication- Experience working in sports marketing and/or sports media marketing ...