Sr. Lead Development Manager, Amazon Business

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.The Amazon Business Global Marketing team is seeking a dynamic and experienced Sr. Lead Development Manager who will spear-head registration, activation and engagement efforts of new customers within new program launches. This role will work closely with Global Growth Marketing, Sales and global BPO agencies to develop and implement GTM acquisition and engagement plans. The ideal candidate has a passion for technology, and a successful track record of leading complex projects to acquire and onboard new customers in the Commercial and Public Sectors. They also possess an expertise in inside sales management and strong project and program management skills for success in this role. Key job responsibilities• Manage a team of remote Lead Development Representatives (LDRs) to attain daily activity metrics of inbound, outbound calls, decision makers contacts and qualified leads.• Refine and Implement new projects charters, Standard Operating Procedure (SOP) in coordination with Growth Marketing, Sales and External agencies.• Oversee program execution including deliverables, scheduling, leadership, and timely delivery across multiple and concurrent workstreams in coordination with external agencies.• Train team on calling and prospecting skills and continuously monitor their performance.• Drive targets for new account acquisition, activation and adoption across the Customer funnel. • Travel both domestically and internationally to EU (20% of time) to support expansion of our Europe business.BASIC QUALIFICATIONS- Bachelor's degree- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Highly proficient in CRMs (Salesforce), Sales Engagement, MS Excel and BI tools.- 6+ years of professional non-internship marketing, sales or business development experience ...

Paid Media Marketing Manager, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.We are looking for a driven, analytical and results-oriented Marketing Manager to help scale acquisition initiatives across Amazon Music tiers, aiming to think big, invent and simplify, and deliver on project roadmaps. This position will manage multi-channel acquisition marketing campaigns, analyze campaign results for optimization, and build playbooks to scale proven campaign structures.Key job responsibilities* Paid media campaign management: manage paid media planning process for Audience Development campaigns; oversee campaign briefs, channel instrumentation, and reporting.* External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaigns, budget, billing, and more.* Creative trafficking: manage the creative trafficking process; ensure correct assets are produced and handed off to execution teams.* Tracking and measurement: Instrument appropriate tracking for all campaigns; create and implement links/ref-tags for all campaigns. * Standardize campaign tracking and reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution* Reporting: create post-mortem process and reports at both campaign, program, and quarterly-level. Aggregate, clean, and model campaign data from various data sources; synthesize campaign learnings from large datasets. Create operating procedure to ensure post-mortems occur on time.* Experimentation: Own the Audience Development experimentation roadmap; package experiment results and disseminate learnings and best practices to stakeholders.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams- 3+ years experience with cross-channel media planning and strategy- Experience leading and collaborating with project-based teams at both campaign and program level- Foundational understanding of paid media attribution models (e.g., Last Touch, MTA, MMM)- 2+ years experience of digital ad operations experience, digital media buying experience, audience insights tools (e.g., ComScore, Semasio, Annalect, MediaOcean, etc.)- Foundational understanding of audience ad tech solutions (e.g., LiveRamp, Neustar, Dstillery, etc.)- Intermediate to advanced data modeling/analysis skills (e.g., advanced excel, data visualization platforms)- Experience with mobile app marketing and mobile app install paid media campaigns ...

Sr Product Manager, US3P Business

Do you want to lead a strategic role that shapes how we work with Selling Partners to ensure the best possible seller Experience on Amazon? Do you have the ability to see the big picture of Amazon’s business, going into details with data and exercising business acumen? We are looking for a Senior PM who is passionate about innovating on behalf of Sellers to drive new strategic initiatives that optimizes Amazon seller’s cost of doing business on Amazon. This is an opportunity to drive strategic products and programs, requiring strong level of judgment with a high level of executive visibility.Amazon’s US 3P (Third-Party) Business represents an incredible opportunity to address a vast market segment and customer base and is an area of high interest for Amazon. Our organization is focused focused on building solutions that enable our sellers to grow and deliver unique products and services to customers. Our business has an incredible opportunity and thus we can reinvent everything from the Seller experience to the Customer experience.As a Senior PM, you will own US 3P initiatives that directly impact seller’s experience on Amazon, collaborating cross-functionally with worldwide partners to deliver transformative solutions. This role involves significant use of data and seller feedback to measure impact of strategy, and drive decision-making with senior stakeholders. In this fast-paced environment, you will wear multiple hats - from driving the overall vision to execution. You will synthesize transformation ideas and present for leadership review through effective use of Amazon mechanisms (PR/FAQs, narratives, customer working backwards documents). Successful candidates will possess excellent analytical skills, be proficient in process optimization, and have a penchant for conceptualizing & implementing mechanisms. You are customer obsessed, can thrive in ambiguity, and demonstrate empathy. Communication, writing, attention to detail, follow through, and ability to coordinate across teams will be second nature to be effective in this role. This is a great opportunity to play a key role in a fast-moving team that is significantly impacting the multi-billion-dollar 3P seller business.Key job responsibilities• Identify business and customer challenges, develop compelling narratives to support the initiative, and align with stakeholder teams.• Proactively identify, track, and execute opportunities to improve operational performance and achieve key goals and targets.• Create project plans, identify resources, and organize cross-functional teams to implement future state processes & tools.• Collaborate with functional teams to develop business and/or technology solutions, conduct proof-of-concept, and obtain buy-in from key stakeholders.• Be integral to the change management process to ensure adoption of new processes and tools, using performance metrics.• Publish project trackers and flash reports to keep stakeholders informed about project status.• Support annual operational planning, create a business plan with strategic initiatives and priorities supported by data and customer anecdotes.• Support the creation, tracking, and execution of goals and operational metrics required to achieve the strategic objectives of the business.BASIC QUALIFICATIONS- 5+ years of product or program management, product marketing, business development or technology experience- Bachelor's degree or equivalent- Experience with feature delivery and tradeoffs of a product- Experience owning/driving roadmap strategy and definition- Experience with end to end product delivery- Experience as a product manager or owner- Experience owning technology products- Experience working across functional teams and senior stakeholders- Experience in influencing senior leadership through data driven insights ...

Head of Growth Marketing, Partner Services, Amazon Pharmacy

Innovation is at the core of what we do. We believe that by removing and reducing the barriers that prevent people from taking their medications, we can help customers conveniently get the medications they need, when they need them and take them as prescribed. We provide customers with the ability to find transparent and simple pricing, receive 24/7 customer service support, and have their meds delivered to their doorsteps while creating programs and products that embody our mission and position Amazon to offer the most customer-centric pharmacy experience.The Amazon Pharmacy Partner Services (APPS) team accelerates growth and creates customer value by collaborating with third-party organizations to innovate on behalf of our shared customers. We have a growing roster of strategic relationships that foster customer-centric innovation in pharmacy services. We are seeking an experienced Head of Growth Marketing to lead our dedicated team of marketing managers and collaborate with internal stakeholders across product, business development and central marketing teams as well as external executive teams from our third-party partners. In this role, you will uncover opportunities for growth and translate these inputs into strategic marketing plans.This role requires previous healthcare industry experience, team leadership with the ability to set a clear vision and achieve goals, the ability and the passion to dive deep and develop insights that can inform the development of clear and compelling recommendations, the potential to think big and look around corners for new strategies and tactics that can deliver step-change growth, a history of building successful collaborations with external organizations, and the ability to strategically influence and clearly communicate across a broad range of stakeholders. The successful candidate with be a self-starter with the ability to use data to make swift decisions in a rapidly evolving business while managing multiple projects effectively. You will be passionate about your work and see the strategic big-picture, yet be detail-oriented, hands on, and organized. Key job responsibilitiesLead and mentor a team to achieve business goals and objectivesDevelop and oversee marketing strategies and plans to grow new customers from strategic partnersExpand awareness and reputation of Amazon Pharmacy across critical industry audiencesCultivate a culture of experimentation and innovation to identify and influence new growth channelsBuild and scale strategies to support sales enablement content development for business development teamsPartner with product and analytic leaders to develop metrics, dashboards and mechanisms to track and analyze the performance and acquisition costs of marketing initiatives, develop learnings to optimize under-performing campaigns and scale winning strategiesAbility to travel up to 50% of the time (1-2 weeks per month)BASIC QUALIFICATIONS- 10+ years of professional non-internship marketing experience- Experience driving direction and alignment with cross-functional teams- Experience using data and metrics to drive improvements- Previous healthcare industry experience- Bachelor’s degree in Marketing, Business, or a related field.- Previous experience as a manger of marketing teams and budgets- Ability to work in a fast-paced environment- Strong written and verbal communication skills ...

Digital Asset Manager, XCM

Amazon Cross Channel Marketing (XCM) is seeking an organized and detail-oriented Digital Asset Manager to oversee content, infrastructure, and compliance measures for our digital asset management (DAM) system. This role encompasses managing all digital assets, including photography, graphics, videos, and audio used by XCM, Amazon Subsidiaries, and Global Agencies. As the Digital Asset Manager, you will develop and implement a program management strategy to source assets from various internal stakeholders and make them easily accessible to global partners. Your responsibilities will include developing and maintaining metadata and curation strategies to enhance efficiency for internal teams and external partners using our DAM. You'll collaborate with multiple XCM stakeholders to optimize user experience within the DAM, while establishing relationships and defining workflows to maximize asset availability and discoverability with minimal manual intervention.In this role, you'll curate unique customer experiences while establishing scalable processes, and create consistent communication channels with partners to provide insights and alignment with brand strategies. You will also act as the main administrator and champion for the DAM tool, providing user support and continually improving the experience for internal and external customers. Supporting teams across multiple divisions, you'll play a pivotal role in defining strategies for scaling asset availability to all partners.To be successful in this role, you must possess a unique blend of technical expertise, leadership skills, and strategic vision. You'll need to be a proactive problem-solver with the ability to navigate complex systems and workflows. Strong communication skills are essential, as you'll be collaborating with diverse teams and articulating technical concepts to non-technical stakeholders. A keen eye for detail and a passion for organization, coupled with the ability to see the big picture in terms of asset management strategy, are crucial. Adaptability is key, as you'll need to stay ahead of evolving technologies, trends, and industry best practices. Your ability to influence without authority will be vital in driving adoption of asset management best practices across the organization. Lastly, a customer-centric mindset and a deep understanding of how digital assets contribute to brand consistency and marketing effectiveness will be fundamental to your success in this role.Key job responsibilities• Administer the day-to-day operations of a global DAM system.• Define, implement, and manage the full life-cycle, archival, and distribution of digital assets.• Define, implement, and manage metadata schemas, taxonomies, and user groups.• Develop workflows for asset ingestion, categorization, permissions management, version control, delivery, and expiration to internal and external users.• Establish and maintain file-naming conventions and metadata standards across multiple digital asset categories. • Own the ongoing ingestion, organization, and maintenance of the DAM, ensuring that duplicate, non-compliant, and obsolete files are deprecated in a timely manner.• Coordinate with cross-functional teams (Marketing, Production, Product, CRM, PR, International, etc...) to build infrastructure that addresses internal and external digital asset needs.• Manage rights-management details (internal use only, stock-licensing agreements, talent usage, etc.).• Support internal and external teams with critical and time-sensitive digital asset acquisition requests.• Administer and manage internal user account creation, permissions, and perform routine user audits to ensure all users follow internal compliance measures.• Train and onboard new users to the DAM system and assist with questions from existing users.• Create and maintain a metrics Dashboard for Brand asset• Metrics report from the DAM as needed• Developing and updating program documentations and wikis.• Manage relevant DAM internal and external partners.• Manage and maintain the production and brand team’s systems and technical infrastructure. Includes system(s) stability, backups, automation workflows, upgrades, troubleshooting, and infrastructure planning.• Setting up title collection and story board structures, permissions, user access on the DAM.BASIC QUALIFICATIONS- Experience using data and metrics to drive improvements- Experience managing or working within cross-functional marketing and creative teams- Minimum 5 years’ experience in Asset or Information Management.- Undergraduate degree in Library Science, Information Science, or Media Production, (or equivalent experience in DAM/MAM operations or admin role), or equivalent non-intern work experience.- Experience and clear understanding of metadata schemas and taxonomy development, file- naming conventions, database reporting, DAM governance, and rights management.- Experience with high-volume, high-velocity, large-scale file management (workflow orchestration, file-movement, permission management, etc.) ...

Sr. Content Marketing Manager, Business Payments

Are you an experienced marketer who is passionate about financial services? The Enterprise Payments team provides working capital and payment acceptance solutions, including our flagship Pay By Invoice (PBI) product, to Amazon Business customers worldwide. We are part of the global Amazon Payments organization, and we aim to delight our customers by building payment experiences and financial services that are trusted, valued and easy to use.You will be responsible for developing a range of customer-facing content to help drive awareness, education, and engagement with business audiences in various lifecycles. In this role, you will develop customer-focused messaging and assets that include case studies, white papers, product guides, how-to videos, events, and more. You will define the right message, at the right time, to bring awareness to new tech products and services, and to encourage Amazon Business customers to use Pay by Invoice for their business purchasing.The ideal candidate will be an experienced marketer, who can think strategically and execute flawlessly. If you have experience in payments or fintech product marketing, and/or content marketing with an analytical, data driven approach, this is a great role for you.Key job responsibilities• Craft messaging frameworks and value proposition statements for our payments offerings• Build and manage the activation of engaging content such as podcasts, videos, thought leadership articles, white papers, case studies, and more, tailored to the specific needs and challenges in B2B Payments and Procure-to-Pay experience• Stay deeply immersed in industry trends, emerging technologies, and best practices in B2B Payments and Procure-to-Pay, to ensure content remains relevant and valuable to our target audience• Lead the production of educational content that improves our customer experience and their ability to engage with our products• Develop and maintain relationships with key stakeholders and decision-makers across sales, product, and marketing organizations• Engage with international teams to scale product marketing content globally• Work closely with marketing managers to integrate features and capabilities into digital campaigns and go-to-market programs• Manage measurement and reporting for product marketing programs and campaigns for regular reviews.• Analyze program performance data and identify opportunities for improvement or investmentA day in the lifeAmazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan.If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply!BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Experience using data and metrics to drive improvements- Experience using Microsoft Excel to manipulate and analyze data- Experience communicating results to senior leadership ...

Principal, Product Marketing, FireTV Advertising

We are looking for a Principal Product Marketer to own the marketing of FireTV and it’s scaled and differentiated ad products to advertisers. This opportunity puts you in the driver’s seat of two of Amazon’s largest and fastest growing business - FireTV and Advertising. FireTV is at the center of the generational shift from broadcast to connected TV, giving advertisers scaled global reach and unlocking capabilities that only Amazon can offer. At FireTV, we are dedicated to driving measurable outcomes for entertainment services, brands, and agencies through advertising. FireTV ad solutions—including display ad units in the FireTV interface, video ad units in 1P and 3P video playback on Fire TV, sponsored content, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage meaningfully with audiences. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase consideration, and drive transactions on and off Amazon.As the first Principal Product Marketer dedicated to FireTV, you will lead Product, Go-to-Market, PR, Account, and other Marketing teams to develop strategies, narratives, assets, and solutions that drive advertiser awareness, understanding, consideration and adoption of FireTV’s ad products. You are a seasoned product marketer who thrives in the ambiguous and rapidly changing environment of a first-of-its-kind role, and you are a big leader who can drive strategic direction and actions across teams that may not report into you or your organization. You will leverage a deep understanding of selling digital advertising, likely gained from experience in account-facing roles, to serve your elite Sales partners with the priority and attention you give to external customers. You will dive deep into your ad products, influencing roadmaps and determining the stories we should tell, when and how we tell them, and to whom, to maximize Fire TV’s ad revenue opportunity. You are relentlessly proactive and can seamlessly transition between high-level strategic thinking and all-hands-on-deck execution work. Basic Qualifications- Experience building, executing and scaling cross-functional marketing programs- Experience driving direction and alignment with cross-functional teams- Experience in marketing or marketing research- Experience using data and metrics to measure impact and determine improvements- Experience presenting metrics and progress to goal to senior leadership- 10+ years of marketing and/or product experience and 5+ years of advertising industry experiencePreferred Qualifications- Deep relationships within the advertising industry- Experience negotiating and selling digital advertising, specifically TV, at agency and brand level- STV/TV measurement proficiencyKey job responsibilitiesDevelop and scale FireTV Ads’ advertiser-facing Marketing strategies and plans across partner teams in the central Amazon Advertising organization, including GTM and Sales.Create and implement bespoke industry vertical-based marketing strategies that effectively present Fire TV to advertisers.Author and evangelize marketing narratives that differentiate FireTV Ads’ unique offerings tied to customer objectives and business outcomes.Ensure FireTV Ads products are prioritized and effectively presented in the assets Account Executives use in their engagements with advertisers.Seek out and incorporate Voice of Customer from GTM and Sales into your Marketing strategies and tactics to ensure the most impactful work is prioritized for advertiser customers. Source and leverage data to market products effectively, including working closely with Data & Insights team.Provide thought-leadership and apply industry expertise across cross-functional teams.Deliver the highest level of sales and customer service to our clients.Represent FireTV Ads externally at industry events,BASIC QUALIFICATIONS- 10+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Experience driving direction and alignment with cross-functional teams- Experience in marketing or marketing research- Experience using data and metrics to drive improvements- Experience presenting metrics and progress to goal to senior leadership- 5+ years of advertising experience ...

Associate Social Campaign Manager, Reputation Marketing & Insights

Amazon's Reputation Marketing & Insights team is seeking a creative and high-judgement social campaign manager to guide the content strategy, development, and optimization for its paid social advertising. You will partner across in-house and external creative partners, internal Public Affairs experts, research leads, and media planners to develop compelling social-first experiences for our brand reputation campaigns.The ideal candidate has a passion for human storytelling and content creation, as well as a curiosity for how to constantly optimize our social media campaign activations. They should have a strong understanding of the current social media landscape and the ability to identify, analyze, and translate trends into campaign activations, when applicable. They thrive in a fast-paced, creative environment, and have a proven track record of develop world class social content with measurable results. They will work closely with agencies that manage the deployment and reporting of our paid social in order to identify optimization opportunities. They are fluent in how to optimize content for campaign objectives from awareness to engagement and will work closely with our organic social and internal communications teams to ensure we area executing a consistent audience experience.Key job responsibilities- Ownership: Take pride in brand storytelling and creating compelling content that meets campaign objectives and is useful for audiences.- Social content strategy: Contribute to social advertising strategies that are in line with our brand reputation campaign goals.- Content development: Own the development of world class, audience-first paid social creative that integrates into brand reputation campaign, is native to social channels, and leverages third-party-created content when applicable.- Measurement and evaluation: Use data and audience insights to ensure that we are creating work that our audiences find compelling and useful. - Social insights: Stay on the leading edge of latest trends and opportunities in the world of social media and provide POVs on where our brand reputation campaigns have opportunities.- Collaborate with internal social teams to ensure social campaign creative is additive to Amazon’s broader social presence.- Present ideas and concepts to stakeholders internally and externally.- Manage multiple projects and meet ambitious deadlines.- Write and edit social copy used in campaigns social channels.About the teamThe Reputation Marketing & Insights team employs a range of data inputs to learn about the most impactful way to reach our audiences. While we follow the data, we are also not afraid to challenge it. We elevate truths about our brand. We meet our audiences where they are and go deep on channel-specific creative. Most of all, we respect our audiences through thoughtful and intentional work. Our team strives to identify the persuasive return on investment for every dollar we spend. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve real-world outcomes at the expense of those that don’t. Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop and take on more complex tasks in the future.BASIC QUALIFICATIONS- 7+ years of digital communications and social media experience at advertising agencies and/or in-house creative departments.- Proven track record of delivering high quality social media campaigns in dynamic environments.- Fluent with advertising and content features on: Twitter, LinkedIn, Facebook, Instagram, TikTok, Snapchat, YouTube, Reddit, and emerging social platforms.- Experience using a range of audience intelligence and social performance data to inform content development and campaign strategy, using the latest social media monitoring and analysis tools.- Quantitative and analytical skills including experience working with advertising performance metrics. Understanding of creative development process and media planning. ...

Senior PM, Cohort Programs, Undiscovered and Small Business Accelerator (USBA)

Undiscovered Small Business Accelerator (USBA) helps drive the success of small and historically underrepresented business populations (including minority-, women-, and veteran-owned businesses). As a part of the USBA, Amazon has committed to empower Black entrepreneurs through the Black Business Accelerator (BBA), which provides access to resources that support their growth in Amazon’s store. A key offering of BBA is the Amplify program - a cohort-based education program that provides Black-owned businesses with education, business coaching, and account management support.We are seeking an experienced Senior Program Manager who is a high-judgment, business-oriented, and self-motivated professional. This is a highly visible role internally and externally, that will work closely with teams across the company to propel initiatives designed to support and amplify the growth of Black-owned and underrepresented businesses. The candidate will think big to develop new ideas and creative approaches that enable the delivery of the Amplify program at scale.The ideal candidate has strong written and oral communication skills, and is comfortable influencing cross-functional stakeholders and senior leaders. They will lead the planning, development, and execution of training and resources to support internal and external partners ramping quickly to support the Amplify program. They will regularly analyze data, identify opportunities for improvement, and develop sustainable solutions to improve the seller experience. They will earn trust, and utilize their attention to detail and experience in program management to ensure high-quality results. Key job responsibilities• Oversees, develops, and evaluates cohort-based programming within USBA to increase opportunities for Black-owned and other undiscovered businesses selling on Amazon. * Develops, tests, and pilots net-new modalities to provide education to undiscovered business populations engaged in cohort-based programming.• Oversees learning and development strategies to support internal cross-departmental partnerships. *Develops strategies to reduce cost-to-serve at scale.• Plans and executes reoccurring program engagement opportunities. • Provides key data and insights to inform education curriculum development workstreams. • Tracks and reports program learnings and impact to internal stakeholders. • Looks around corners to spot emerging issues, and proactively leads the development and execution of program improvements.• Works with key internal and external stakeholders, to identify, drive, and scale solutions that benefit Black-owned and other undiscovered businesses.• Advocates on behalf of selling partners and influences product roadmaps to improve the overall experience of businesses within the program.About the teamThe Undiscovered Small Business Accelerator (USBA) team works to help selling partners and customers discover the best of Amazon using data and insights to invent, test, and scale strategies that drive financial and perception goals. We understand there are systemic barriers that have limited the education and access for underserved business to grow and scale within Amazon. The BBA Amplify team is committed to addressing those systemic barriers by providing Black and underrepresented businesses with access to education, business coaching, opportunities for strategic capital, and networks. BASIC QUALIFICATIONS- 5+ years of program or project management experience- Experience using data and metrics to determine and drive improvements- Experience owning program strategy, end to end delivery, and communicating results to senior leadership- Experience defining program requirements and using data and metrics to determine improvements- Experience in complex problem solving, and working in a tight schedule environment- Experience working in a matrixed organization ...

Product Marketing Manager, WW Fuse Marketing

The Fuse team works across Amazon to bring services including Prime and Prime Video to customers through relationships with mobile operators, media distribution companies and other segments worldwide. We help our partners leverage Amazon’s services to drive differentiated offerings and streamlined access for their customers. The team is seeking a talented, self-directed Product Marketing Manager to help us build amazing programs that deliver high impact campaigns and best-in-class customer journeys that deliver great experiences for customers and great results.Our ideal candidate will have strong experience in global product marketing management, demonstrating an ability to develop, iterate and execute successful launch and sustaining campaigns and funnel experiences while working collaboratively, building trust across internal teams as well as external partners. The focus will be on building marketing programs for new products from the ground up in a fast-paced environment, often with aggressive timelines. Above all, this person must have a passion for understanding what drives consumer and partner behavior and the experience to turn that passion and experience into offers and campaigns that deliver results. Key job responsibilities- Product Marketing Strategy: Develop and execute comprehensive product marketing strategies that drive awareness, adoption, and growth. Collaborate with cross-functional teams to align messaging, positioning, and marketing initiatives that make Amazon an attractive place for partners to grow their business using cutting-edge technology solutions (which you’ll help define).- Cross-Functional Collaboration: Work collaboratively with cross-category teams, including marketing, product management, and technology, to ensure alignment between partners and internal teams. Go deep with partners to understand their customers and build programs and offers that appeal across segments and deliver great results.- Build Scalable Programs: While bespoke programs will be built for certain partners, you’ll also build mechanisms and learnings that scale across partners, products, regions and industry segments.- Create New Partnerships: Partner with Business Development on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring Amazon content and services to life.- Performance Optimization: Continually optimize partnerships from launch through ongoing sustaining efforts to maximize performance.- Force Multiplication: Function at a global level, sharing best practices, and scaling programs or campaigns that benefit all regionsBASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals- Demonstrated ability to build long-lasting, mutually beneficial business partnerships throughout the business cycle and across different regions- Experience working closely with Business Development in negotiating and navigating complex business relationships that result in win/win outcomes- Experience collaborating with partners and internal teams across multiple regions, navigating different cultures and understanding different customer segments- Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams- Strong time-management skills- Excellent written communications and business case writing skills- Must be willing to travel ...

Sr. Social Marketing Manager, Selling Partner Communities

Our worldwide vision is to be the most Seller-centric online global community, creating destinations for knowledge, news, inspiration, and celebration, dedicated to helping Selling Partners (SP) develop their full potential and success in the Amazon store.We accomplish this vision with the following three objectives: 1) Build magical experiences to provide SPs opportunities to connect directly with Amazon and each other, thus creating a valuable and inclusive community, 2) Create and govern SP communications and content to inspire, educate, and engage in multi-directional channels between SPs and Amazon at scale; and 3) Measure SP Perceptions, develop SP Insights, and advocate on their behalf. We are seeking a talented and creative Sr. Social Marketing Manager who has a proven track record with creating high-performing social campaigns. You will own our Seller-facing social handles and manage social strategy and execution for all of our platforms. This role is directly responsible for impacting key KPIs including: reach, followers and engagement goals, anticipating and mitigating any risks and identifying opportunities. You will monitor social media content and performance, industry trends and identify opportunities for growth and improvements. You will partner closely with multiple stakeholders to ensure the best possible follower experience. Key job responsibilities• Own the end-to-end organic strategy for the SellonAmazon Social media platforms, scaling our social presence and driving reach, growth and engagement across key social platforms• Deep dive ROI & opportunity sizing for Social media, develop a corresponding social strategy that engages internal and external partners • Lead and execute comprehensive social marketing strategy for the annual seller conference, including managing live event streaming, developing innovative social media activations, overseeing the event influencer program, and owning the publishing/posting strategy to maximize engagement, reach, and overall impact.• Build, execute, and scale campaigns across our organic platforms, and continuously innovate on opportunities for channel expansion. • Manage key internal relationships, owning the content ideation and briefing process for seller facing content• Work cross-functionally across broader cross functional teams (e.g., Content, Marketing, PR) to execute campaigns and programs, driving excitement for key product/service launches, and Community building experiences• Set, track and report on performance metrics in regular business metricsAbout the teamOur team is dedicated to supporting new team members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We are deeply invested in your career growth and strive to assign opportunities based on what will help each team member develop into a better-rounded Amazonian. BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional marketing programs- Experience communicating results to senior leadership ...

Sr. Marketing Analytics Manager, Veeqo

Veeqo (veeqo.com) — a startup acquired by Amazon in 2021 — is Amazon's recommended shipping solution for sellers. Our vision is to become the back-office hub for ecommerce sellers, for both their on-Amazon and off-Amazon business. We help sellers manage fulfillment operations across all their online stores, and ship orders to customers at the lowest cost and in the fastest possible time.The Role The Veeqo marketing team is seeking a highly technical and analytically skilled Sr. Marketing Analytics Manager with deep MarTech expertise and exceptional data visualization skills to join our team. This role will focus on leveraging advanced marketing technologies, creating impactful dashboards, and developing sophisticated data visualizations to drive data-informed decision-making across the marketing organization. The successful candidate will work closely with technical account reps and internal stakeholders to build and maintain robust reporting dashboards and systems, with a particular emphasis on Adobe and Salesforce ecosystems.This role requires an individual with a deep passion for marketing technology and data visualization, excellent analytical abilities, and outstanding business acumen. The successful candidate should have a keen eye for design and the ability to translate complex data into clear, actionable insights through visually compelling dashboards. The ideal candidate will bridge the gap between marketing strategy, technical implementation, and data communication.Key job responsibilities- Serve as the primary expert for our MarTech stack, with a focus on Adobe Analytics, Adobe Target, Adobe Customer Journey Analytics, Salesforce Marketing Cloud, Snowflake, and internal Data Tools.- Design, implement, and maintain advanced marketing dashboards using tools such as QuickSite, Metabase, and Excel, integrating data from various marketing channels and MarTech platforms.- Leverage Adobe Customer Journey Analytics to enable deep analysis of customer journeys across multiple touchpoints and channels.- Design and implement multi-touch attribution models that accurately reflect the impact of various marketing channels and campaigns on business outcomes.- Create sophisticated, interactive data visualizations that effectively communicate complex marketing insights to stakeholders at all levels of the organization.- Establish and maintain API connections between various MarTech tools and data visualization platforms to ensure seamless data flow and up-to-date reporting.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- 5+ years of experience in marketing technology, analytics, and data visualization- Proficient in data visualization tools such as Tableau, Metabase, Quicksite, Power BI, or Looker- Experience working with large datasets and complex data structures in a marketing context- Strong SQL skills for complex data manipulation and analysis- Demonstrated experience in establishing API connections and integrating various MarTech solutions ...

Lead Creative Producer, Movies, Creative Content Production

The Lead Creative Producer (LCP) reports to the Group Creative Producer, Movies, in Creative Content Production, and is responsible for contributing to Original Movie marketing campaigns by overseeing the production of key creative marketing and social AV and Photography assets and edited creative content.This role oversees creative capture planning, budgeting and production of Unit photo and Gallery photo shoots and on-set BTS (Behind the Scenes), EPK (on- camera interviews), stand-alone Social, event and marketing AV shoots. They are also responsible for obtaining talent approvals and curating/delivering final photo key sets. This position also produces creative content such as “making of” documentaries, marketing featurettes, sizzle reels and social content. The role works hand-in-hand with the Creative Directors as well as Campaign Managers, Social Managers, internal cross functional teams, and external agencies throughout the life of a film's marketing campaign to deliver high-level creative AV and photography. A Lead Creative Producer is passionate about narrative storytelling and has experience in film production, photography, post production and understands how these assets function within a global marketing campaign. They are versed in SAG, Union, and DGA rules and regulations and have experience communicating with talent reps and filmmakers within the entertainment industry. Qualifications:- Comfort with multi-tasking, improvising, taking on new/evolving responsibilities and challenges.- Loves being a vital part of a larger team and contributing to shared strategic and creative goals.- Experience producing small and large-scale AV and/or photo shoots.- 8+ years in creative marketing production, ideally in the entertainment industry- Previous experience at a streaming studio, creative marketing or social agency is a plus.Responsibilities Include:VIDEO PRODUCTION / PHOTOGRAPHY - During pre-production, gather scripts, schedules, creative and relevant information for efficient production of content capture (BTS capture). - Partner with a Creative Director and collaborate with internal stakeholders to collect requests for on set production. Create shot lists for unit photographers and video crew- Build and execute content capture plan in alignment with campaign creative and social creative needs - Produce all photo and video shoots which includes hiring and recommending the appropriate photographer, director, director of photography, crew, and/or production company to execute the creative vision of a given campaign. Work with filmmakers, unit publicists and talent reps to coordinate the capture of BTS content while on set, and on camera interviews of talent. - Has the ability to write talent interview questions, exhibiting a deep grasp of the movie’s content. - Understand the logistics and pacing of production to understand how a marketing crew fits in to overall movie production. - Based on availabilities and creative direction, plan for a photography pull aside, mini gallery or full gallery photo shoot during production - Pick up outstanding interviews after the wrap of production - Produce large scale Content Days for marketing during anticipation of film release dates, including social assets. - Produce large scale Gallery photo shoots for Key Art/One Sheets for marketing during anticipation of film release datePOST PRODUCTION - Oversee all talent approvals photography, pull frame grabs and create photography “Key“ sets for internal and external stakeholders use as the foundational assets for global campaigns - Work with Video agencies to full film clips, b-roll and soundbites from on set capture to deliver to partners - Ideate, pitch and produce high-level creative content in the form of long or short-form "making of" docs, featurettes, sizzle reels and social content. - Understand legalities film use and BTS use - be familiar with Paid AdsTravel will be required.BASIC QUALIFICATIONS- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience- Bachelor's degree ...

Business Manager, Amazon MGM Studios Marketing

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video, in addition to producing Original content for Freevee, Amazon’s premium free streaming service.We are hiring for a Business Manager role, which is a key, senior leader on the Amazon MGM Studios Marketing team, reporting into the Head of Marketing (HoM). This role is dedicated to managing the strategic planning and development initiatives of the Marketing department at Amazon MGM Studios. The role requires extensive expertise of the overall Amazon MGM Studios’ operation, and will require designing innovative solutions for the org. This role is dedicated to (a) the strategy and planning tasks for Studios Marketing, (b) devising and implementing scalable, best-in-class business practices in support of the HoM’s vision and strategy, (c) developing a fiscally responsible department, and (d) identifying, developing, and managing strategically important, significant, challenging, or risky initiatives for the department. This role will manage extremely challenging problems, decisions, and escalations to mitigate globally impactful risks to Studios Marketing. In addition to orgs within Amazon MGM Studios (Development, Production, Operations), the role will require interfacing with the Prime Video (PV) US, PV International, PR/Communications, Finance, and Legal organizations, in addition to key external stakeholders.The ideal candidate for this role has deep experience in long-term business development, strategic planning, change management, and financial analysis. This individual is focused on the planning and execution of plans within Marketing, as well as supporting processes for the wider Amazon MGM Studios business. They identify strategic business needs and lead appropriate cross-functional teams to develop and implement mechanisms that support timely, well-informed decision making across the Studios Marketing organization. This individual will apply cross-functional business acumen, and anticipate and resolve challenges to achieving our business goals. They are an expert at influencing without authority to deliver results. The ideal candidate will excel in communication and organization skills. They have exceptionally high attention to detail and are an expert at building and maintaining internal and external relationships. Amazon MGM Studios still operates very much with a start-up mentality, and this executive needs to be equally comfortable leading high-level meetings and rolling up their sleeves to handle document writing and analytically grounded strategic recommendations for the company.Key job responsibilities- Author business documents and reports to communicate state of the business or recommend new initiatives.- Identify, develop, and manage high-impact strategic marketing opportunities for Amazon MGM Studios.- Act as a communication conduit between the Marketing department and both internal and external stakeholders/teams.- Collaborate closely with Creative Strategy & Planning, Marketing Operations, and Franchise Management teams to manage incoming project pipelines effectively, with focus on high-priority tentpoles.- Aid the HoM in identifying key business goals and ensuring that the Marketing organization meets those goals.- Establish annual Studios Marketing goals, plans and related metrics, track progress, and manage through obstacles to achieve program objectives.- Execute against ad hoc projects, including creation and delivery of presentations, data management and reporting, etc.BASIC QUALIFICATIONS- Bachelor's degree in business, finance, economics, marketing or related fields, or equivalent work experience- 10+ years of experience engaging with senior executives, preferably in the entertainment industry- Experience working with studio departments such as Marketing, Production, Research, PR, Business and Legal affairs- Experience planning and leading strategic initiatives, often in ambiguous situations- Experience driving projects to completion through influence versus authority- Excellent communicating effectively in written and verbal form- Experience leading a cross-functional team to achieve short, medium and long-term goals.- Experience with business support tools including, but not limited to, Microsoft Word, Excel, PowerPoint, AirTable, Smartsheet ...

Senior Partnerships Manager (Tech), Amazon Pay- Partnerships

Amazon Pay’s mission is to provide Amazon customers a superior paying experience anywhere they shop. Our objective is to make Amazon Pay a ubiquitous payment option for customers. Amazon Pay is now available in 18 countries, allowing buyers to leverage Amazon’s trusted, convenient, and rewarding wallet for third party purchase experiences online.This is a critical role to manage strategic partners for Amazon Pay as we scale to a 10x business and reach millions of stores over the next 5 years. We will achieve this through growth through integrating with payment service providers (PSP) and revamping our partnerships with Top 10 e-commerce solution providers (CSPs). The ideal candidate is a problem solver, effective cross functional leader thriving in a dynamic, evolving and fast faced environment.The candidate will have opportunity to own and execute complex business problems end to-end having broader customer, business, or cross-organizational impact. The ideal candidate needs to possess acute business judgement, with a track record of strong project delivery, client management (financial and business) and relationship management along with deep analytical acumen.Key job responsibilities• Identify and evaluate cost benefit analysis of partnerships; Align cross functional teams for execution and delivery• Identify most optimum features to invest in and own prioritization roadmap at partner’s end• Program manage implementation of organization wide initiatives at partner’s end.• Develop strategies and lead projects that drive significant business impact, ranging from strategic alternatives assessments to greenfield partner opportunities.• Define the success criteria for Amazon Pay and partners including CX, commercial, terms and operations.• Execute and launch the deals/contracts working cross functionally with legal, Corp BD, compliance, business and product teams• Own and set up business review/KPI tracking/financial performance with partnersA day in the lifeAmazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan.If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply!BASIC QUALIFICATIONS- Experience structuring and negotiating complex agreements and leading cross-functional groups to orchestrate and successfully complete deals- 6+ years experience managing external clients in payments/financial services- structuring, and executing contractual obligations and managing cross-functional groups(tech/product/BD/legal etc) to successfully launch and scale deals- Experience in formulating strategies influencing leadership decisions internally/externally- Experience managing cross functional group of stakeholders with accountability matrices- Experience building internal and external processes to monitor and scale partnerships.- Strong communication skills with preferred experience of dealing with executives externally ...

Sr Product Marketing Manager, NA Sales & Marketing

Amazon Devices—the team behind the best-selling Amazon Echo, Kindle E-Reader, Fire Tablet, Fire TV, and Ring, Blink, and eero Home Security product lines—is seeking a high-performing, innovative, results-oriented and customer-obsessed, Sr. Product Marketing Manager. As a Sr. Product Marketing Manager on Amazon’s Cross-Devices Marketing team, you will focus on how we optimize the customer shopping experience across our expanding portfolio of devices to better educate customers on their journey. You may do this through end-to-end go-to-market programmatic work, conducting A/B tests to optimize performance of creative placements and customer targeting, analyzing data to create insights, building relationships with key stakeholders, and/or driving long-term process improvements. Additionally, you will become an expert in and raise the bar with online marketing channels, including Amazon homepage, search and email. As part of the cross-devices marketing group, we operate in one of the most diverse businesses at Amazon, empowered to explore new ideas, channels, and tools, setting the stage for how we’ll do business tomorrow. We are looking for a smart, agile, highly motivated, results-oriented Product Marketing Manager to join the team in this high-growth business at Amazon. The successful candidate will support marketing across a diverse range of existing devices and exciting new Amazon devices. The successful candidate will have the ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping senior stakeholders updated on your progress. The position is based in Seattle, covering the North America region.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Sr. Marketing Manager, New Seller Recruitment Brand Marketing

New Seller Recruitment Brand Marketing is looking for a talented Sr. Product Marketing Manager to own the marketing strategy for our new strategic brands to improve brand CX and increase customer engagement through onsite channels. Responsibilities include developing automated marketing and merchandising strategies to increase brand participation onsite, testing, analyzing and reporting results, and tracking the implementation of marketing and merchandising services across our business teams. The Sr. Product Marketing Manager will work closely with creative, media, product management, PR and onsite partners, in addition to business stakeholders. They will focus on developing automated marketing solutions to drive new brand and product discoverability onsite and continued growth strategies.An ideal candidate is someone who will be obsessed with showing our customers the right products at the right time and creating visual stories that are compelling to a customer’s interests. They will also have a passion for testing to develop an impactful program -- from creating the testing plan to communicating the results upward to using the data to inform future business decisions -- and will be highly organized, enjoy diving deep into brand and customer behavior, and have the creativity to challenge our status quo. This role will also work closely with our program and product teams to drive improvements in our third-party seller brand marketing and merchandising systems.Key job responsibilitiesDevelop marketing strategy end to end - from curation to design and execution - and drive innovations within existing processes.Lead the development of fully integrated campaigns, leading and driving collaboration with a sizable team of cross-functional partners, inclusive of business, onsite, project management, paid media, creative, PR, and beyond.Manage campaign development & delivery. Analyze results of testing, communicate learnings upward and across partner teams, and use the data to drive future tests.Partner with technical and business teams to drive system improvements and automation within self-service seller solutions.Own multiple team KPIs for campaign engagement, developing strategy to drive results over short and long-term.Manage shared goals with partner teams to drive campaign creation and success at scale.Manage the full lifecycle of product marketing initiatives including defining the strategy and measurement.About the teamOur team is dedicated to supporting new members thrive in their career. We have a broad mix of experience and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We strive for an open environment to expand on your strengths while isolating growth opportunities in order to drive longer term career success.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches ...

Senior Marketing Research Analyst, Prime Video Marketing

Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, and Summer I Turned Pretty, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally. US Prime Video Marketing is seeking a Senior Marketing Research Analyst to manage 3rd party solutions that strengthen our understanding of marketing performance and inform campaign optimizations. They are responsible for vendor investigation, use case documentation, implementation, standards development, and analytics. A strong candidate has a foundational understanding of media metrics (across offline, online, and performance channels) and the analytical capabilities to draw insights for marketing application. They are comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders. Success is dependent on the candidate’s ability to be curious, looking around corners and finding solutions that continually improve our understanding of marketing performance.Key job responsibilities- Conduct 3rd party ad concept testing during early stages of brand campaign development and pre-testing of creative assets prior to campaign launch to identify strengths and areas of optimization - Own the 3rd party always on ad tracking solution for paid media campaigns, providing post campaign analysis and partnering with the media team to draw insights for campaign optimizations- Steward the documentation and implementation of 3rd party ad tagging by the media agency- Provide brand health assessment for marketing quarterly business reviews- Partner with cross functional insights teams, including global brand and other Amazon lines of businesses, to refine the single survey template based on evolving business priorities BASIC QUALIFICATIONS- Experience using data and metrics to drive improvements- 6+ years of experience analyzing media data across a robust mix of channels (offline, online, and performance) to inform marketing optimizations- Experience drawing insights from data and effectively developing executive level recaps- Experience developing strong cross-functional relationships and influencing both internal/external agency stakeholders ...

Snr. Product Marketing Manager, Alexa, Alexa Devices, Sales & Marketing

What if you could shape the future of Alexa, creating innovative solutions that make life easier, better, and safer for millions of customers? We are seeking a Senior Product Marketing Manager (Snr. PMM) to lead the charge in the exciting and rapidly expanding space of safety and emergency assistance subscriptions for Alexa.This role focuses on Alexa Emergency Assist (AEA)—a premium subscription service that connects users to urgent response through Alexa and Echo devices. You’ll define and drive the marketing vision for AEA, blending data-driven insights with creative strategies to accelerate growth, boost engagement, and enhance customer retention.If you're passionate about using technology to improve personal safety and are excited by the challenge of marketing a potentially life-saving product, this is your chance to make a meaningful impact. Join us and help shape a safer, smarter future for Alexa users everywhere. Key job responsibilitiesKey job responsibilities- Collect and analyze consumer, product and market segment data to inform product positioning and customer segmentation strategy- Crafting and executing a bold marketing strategy powered by insights and experimentation to drive growth and adoption- Collaborating with product managers on the product roadmap and providing marketing inputs to influence feature development and market expansion- Understand customers’ needs through the journey and develop new ideas and marketing plans to support and drive key business objectives- Leading go-to-market (GTM) launches for innovative features and service enhancements, ensuring maximum impact- Optimizing the customer journey, from first touch to long-term retention, using a full-funnel marketing approach- Driving customer acquisition with a strategic mix of paid, owned, and earned media channels- Leverage relevant existing Amazon-owned channels to reach and engage customers- Enhancing customer engagement through personalized campaigns and data-driven segmentation.- Collaborating with cross-functional teams across product, creative, legal, onsite, lifecycle, and media to execute with excellence.- Experimenting relentlessly, running A/B tests to refine strategies and unlock new growth opportunities.- Delivering insights and recommendations to stakeholders, translating data into actionable business outcomes.*About the teamThis role sits within the Alexa Marketing team, a dynamic group that includes advertising, media, lifecycle, and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives. If you're passionate about shaping the future of voice technology and driving meaningful customer experiences, we want to hear from you.BASIC QUALIFICATIONS- Bachelor's degree in marketing, communications, business, or equivalent- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Experience with customer segmentation, profiling, and targeting ...

Head of Social Media & Content, Prime Video Sports

Amazon Prime Video’s sports marketing team is seeking an experienced strategic social marketing leader to grow our live sports and originals offerings. This leader will set the social strategy to scale audience and engagement, deepen brand affinity, drive viewership intent for Prime Video sports live and originals content, and leverage existing channels to drive new revenue streams. They will lead a team of experienced social media marketers, agency partners & creatives that constantly strive to create innovative, bar-raising content. They will have deep experience in social-first organic, engagement & UGC content, influencer programs and multicultural initiatives. They will refine existing strategies and editorial and promotional content approach, as well as develop new strategies to reach our sports audience with clips & real time storytelling. They will develop and share engagement and performance reports across other leaders and stakeholders, and be comfortable adjusting to a roadmap that is flexible, adapting to meet the needs of our customers, league partners, stakeholders and partner teams. They will operate in a role of considerable scope and complexity and will have significant impact on our customer experience as well as prime video sport’s brand and viewership growth goals.Key job responsibilitiesThe ideal candidate will have 15+ years of experience, with demonstrated results setting holistic social media strategies for sports & entertainment brands. They will have a strong passion for and deep knowledge of live sports, entertainment and the larger media landscape and trends globally. This individual will have deep industry knowledge and the analytical expertise to plan for and measure success on all campaigns. They will work autonomously, make smart decisions and be seen as an expert in their field. They will demonstrate experience in managing complex cross-functional projects with diverse stakeholders, and juggling multiple competing priorities. They will be comfortable picking up new technologies and sharing their knowledge and learning with team members. BASIC QUALIFICATIONS- 15+ years experience- A passion for sports & Sports Media experience growing social and digital audiences ...