Sr. Inbound Product Marketing Manager, Amazon Advertising - AdTech

The Amazon Ads Inbound Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role will ensure Amazon Ads builds products that meet customer needs and achieve strong product market fit. As an advocate for the customer, Inbound PMM orchestrates important GTM decisions across the organization to drive the Ads business forward. This role is part of the larger Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio. The Inbound PMM is evaluated on their ability to drive evidence-based customer needs and the business intelligence of their assigned product areas. The Inbound PMM plays a critical function for ensuring Amazon Ads product roadmap aligns to present and future customer needs.Measures of success:* Discovering insights that influence the product roadmap and lead to enhanced customer experiences* Demonstrating strong cross-functional collaboration and the ability to effectively align Product, Sales, and Marketing behind a customer-focused vision* Maintaining a deep understanding of market dynamics, competitive landscape, and emerging customer needs to inform strategic product decisions* Owning the source-of-truth documentation for their product to enable Sales and Marketing* Partnering with Product Managers to drive increases in product adoption through user acquisition, engagement, and retention goals for their productsKey job responsibilities* Conduct in-depth market research, customer interviews, and competitive analysis to identify the most promising opportunities for Amazon Ads products* Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap* Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement* Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap* Work closely with Outbound PMMs to ensure GTM strategies align to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations* In partnership with the Product Managers and Outbound PMMs, the Inbound PMM will develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQsAbout the teamThe Inbound Product Marketing team is a newly formed pod within the product marketing org that plays a pivotal role in shaping go-to-market (GTM) and product strategy for Amazon Ads. Working closely with Product Managers, this role ensures Amazon Ads builds products that meet customer needs and achieves strong product market fit for the AdTech and Measurement product portfolio's. BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) ...

Senior Partner Growth Manager, Amazon Fuse and MBD

Are you a creative marketer that can think big and make it happen? Data driven and like identifying actionable insights that translate into growth initiatives that drive the business? Excel in identifying and communicating mutually beneficial customer and partner propositions and benefits? Then the Partner Marketing team at Amazon could be the perfect fit for you, where we build dynamic future for Amazon subscriptions across the globe.The Partner Marketing team (Fuse) within Amazon’s Corporate Business Development group enables partners across multiple verticals to resell our subscription services including Prime, Prime Video, Amazon Music Unlimited, Kindle Unlimited, and more. You will work with Amazon partners across LatAm and have a direct impact on end customers, seeking to maximize acquisition and customer retention with these partners across existing and new customer segments and offers. Our partners leverage Amazon’s services to drive differentiated offerings and streamlined access for their customers across the globe. We need experienced marketing leaders to help us drive great results and grow our established subscription member bases, while help us launch new ones. The team is seeking a talented, self-directed and high energy growth marketing innovator to help drive our efforts in Latin America, including successful partner launches and strong customer adoption, engagement, and retention. Our ideal candidate will have demonstrated an ability to build successful launch and growth campaigns, by diving deep into the insights around customer data including video streaming and online shopping usage trends, all the way through the funnel. The candidate must be able to work collaboratively and independently, building trust across internal teams as well as external partners. The focus will be on building, measuring and optimizing successful, results-oriented marketing programs in a fast-paced environment, often with aggressive timelines, across new partner launches and on-going campaigns focused on growth marketing efforts that acquire new customers to our subscription services. This person must also have experience in creating centralized programs that can be leveraged on a global scale, both directly and by others. Above all, this person must have a passion for understanding what drives a great consumer experience (CX) across both the digital and physical space. The candidate should possess a builder/start-up mentality and work well in ambiguous situations. This position is based in Miami, FL. and will report to our Latin America and North America Partner Growth Marketing Lead based in Miami. The role will be held accountable to deliver on team and partner goals around partnerships that specifically drive new customers and sustained engagement.Key job responsibilitiesAs a Senior Partner Growth Manager, your key responsibilities will include:- Deliver against an annual forecast of Prime and Prime Video subscriptions driven by partners.- Collaborating internally and working across cross-functional teams to deliver best in class campaign opportunities and assets for our partners across Prime, Prime Video, and more.- Working closely with partners across in Latin America to understand their customers, how their business operates, their goals and their approach to marketing and content, and owning the end-to-end delivery of all partner launches and subsequent growth marketing efforts to drive signups to our subscription services post-launch.- Leading, implementing and launching partner campaign with the North Star to deliver best-in-class creative excellence that represents both Prime brand and Fuse offer awareness through a partner.- Diving deep into the data to understand insights and learnings, that in turn drive strategy. Lead performance for partners in your region. Share market intelligence and insights with stakeholders and other teammates.- Manage end-to-end ideation, execution, and analysis/reporting on campaigns including work-back-schedules, stakeholder approvals, asset/content set-up, and subsequent launch.- Develop efficient, scalable mechanisms that ensure operational efficiency of the team and acquisition impact. - Creating ongoing marketing programs and propositions for key partners to market our services, and drive customer engagement and retention. - Continually optimizing partnerships from launch through to ongoing sustaining efforts to maximize offer discoverability, frequency in comms, and SOV. - Diving deep on the customer journey to deliver a great experience and great results.- Leading, influencing, and executing integrated go-to-market plans with multiple partners in different business verticals and across relevant internal teams.- Building ongoing communication channels with and through partners.- Partnering with Business Development leads on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring Amazon’s services and content to life.- Experimenting with new ways to drive partnership success.- Functioning at a global level, sharing best practices, and scaling programs or campaigns that benefit North America, Latin America, and other regions.A day in the lifePartner Growth Managers are partner-facing, with extensive cross-functional internal and external stakeholder relationship management. PGMs will own: (i) customer understanding and segmentation strategies, (ii) planning and executing marketing campaigns/initiatives with 3Ps to maximize short and medium-term performance; (iii) identifying, tracking and reporting on actionable insights and learnings on partner and campaign performance regularly; (iv) working with Business Development (BD) on negotiations for marketing commitments and contract compliance; (v) leading partner negotiations for and execution of complex promotional/marketing initiatives e.g., large-scale 360 marketing programs which include deliverables from both partner and Amazon (such as co-funding or onsite placements and sales rep incentive plans) and; (vi) collaborating with central marketing and tech teams to prioritize and deliver various solutions including automation and CX enhancement initiatives.BASIC QUALIFICATIONS- 8+ years of marketing experience in B2B2C partner-focused growth marketing across different industries such as: mobile, telecommunications, retail, financial institutions, film, media, music, television or gaming. - Ability to view partners as customers, focusing on their needs and goals, and driving great programs for customers that drive great results for partners. - Ability to create innovative new programs around entertainment and shopping seasonalities that generate results.- Relentless focus on data to make decisions and drive results, able to identify actionable learnings that explain/drive results.- Ability to analyze and dive deep on end-to-end CX flows to improve customer experience.- Proven ability to communicate effectively with senior management both internally and externally.- Proven ability to manage complex, multi-partner relationships/projects.- Strong bias for action and ownership, and ability to work independently toward stated goals with minimal oversight.- A passion for managing details to optimize programs, tools, and creative. Attention to details to continuously raise the bar.- Demonstrated track record in developing, implementing and optimizing multi-channel, integrated marketing campaigns that focus on growth/performance marketing.- Excellent written communications and business case writing skills.- Must be willing to travel.- Ability to influence and earn trust.- High sense of ownership.- Bilingual (English/Spanish - written and verbal) business level fluency required ...

Sr. Communications Manager - Amazon Flex, Amazon Flex

At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how we fulfill and deliver orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small, are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new products and services in the last mile delivery space. We are doing this by building a world class last mile operation, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors – called delivery partners – to make deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.We are seeking a Sr Communications Manager for Amazon Flex in North America. In this role, you will be responsible for delivering high quality driver communications to our delivery partners in North America (USA, Mexico, Canada). You will have communications program and project management experience, excellent writing skills, and the ability easily adapt communications for different audiences. You will exercise extremely high judgment in narrow time frames, inject logic and care into communications, and ensure content meets the highest standards, in a fast-paced and often ambiguous environment. The ideal candidate will have a proven track record in assuming end-to-end ownership, developing communications strategies to achieve business objectives, the execution of the communications tactics, and delivering measurable impact and results from communications initiatives.Key job responsibilities- Define and manage the execution of communications programs to improve the delivery partner experience. This includes analyzing and defining key objectives, messages and channels, and driving awareness, engagement, and adoption of initiatives.- Create high-quality, engaging communications and copy for delivery partners across a variety of channels, including emails, FAQs, talking points, newsletters, videos, websites, announcements, and others.- Partner with internal teams who communicate with partners, including voice of driver, driver support, safety, operations, and others, to ensure the highest quality of driver-facing communications to support the achieving business goals.- Create and maintain communications toolkits, processes, templates, and messaging for worldwide and communications teams.- Propose, execute, and new ways of creating and distributing communications, including identify and driving process improvements.- Develop, track and report metrics on the effectiveness of communications, as well as continually monitor, analyze, and tune messaging to maximize impact.BASIC QUALIFICATIONS- 7+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience developing and executing campaigns across a multitude of timezones and languages- Experience with A/B testing- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs ...

Strategic Communications & Social Media Manager, Undiscovered and Small Business Accelerator (USBA)

As part of the Undiscovered and Small Business Accelerator (USBA), Amazon has committed $150 million to empower Black entrepreneurs through the Black Business Accelerator (BBA), which provides access to educational, financial and advisory resources that support Black-owned business owners to succeed as sellers in Amazon’s store. We are seeking an experienced selling partner strategic communications & social media manager to lead our selling partner communications strategy, USBA internal communications strategy and our USBA social media marketing strategy. In this role you will partner across the entire USBA organization to ensure the timely and consistent delivery of communications across channels. The right candidate is a highly motivated and extremely organized individual with experience developing and implementing communications strategies across audiences with experience working in partnership with PR and Corporate Communications teams. You will be responsible for developing and implementing communications and social media strategies that focus on the selling partner community, while also driving a communications calendar within the USBA organization. This role is ideal for a self-starter, dynamic and proactive individual with excellent writing skills, sound understanding of the latest communications and social media landscape and the ability to multi-task. This person should be creative, results oriented, relentlessly focused on the customer, and push to uphold high standards for communications for our selling partner community. In this role, the candidate will work with the USBA Integrated Marketing and Communications Leader to define and roll out a USBA/BBA Communications Strategy and Calendar, which includes the development of core KPIs. Working in a dynamic environment, you will be responsible for measuring, maintaining and improving the quality of our selling partner communications, in the process working closely with internal business teams and stakeholders. You must have the ability to work on tight deadlines and handle multiple communications campaigns simultaneously. The role requires the person to manage and influence, needing to be completely hands-on when required. Candidates who think on their feet, delight in innovative yet effective solutions should apply.Success in this role requires having a passion for Small Businesses, as well as a strong backbone, great communication skills, both verbal and written, and the ability to deal with a significant amount of ambiguity.Key job responsibilities• Development and execution of selling partner communications plans, including communicating plans internally• Provide strategic counsel and guidance to a wide variety of counterparts crossing a number of disciplines within the USBA organization• Successfully manage complex, fast-moving and unexpected communications challenges, both proactively and reactively • Development of Communications Calendar + Roadmap, inclusive of social media content• Partner to develop USBA Key Messaging in partnership with USBA Leadership and Small Business PR• Identification and implementation of net-new communications channels for both selling partner and USBA internal audiences• Build and distribute regular reports on project deliverables and status updates• Flexible to changing priorities, open to new ideas and have the customer experience firmly as the focus• Maintain team internal wiki pages related to USBA organization• Development of social media messaging tied to Key HVEs, Cultural/Seasonal Events and Evergreen Selling Partner Marketing opportunities• Develop compelling selling partner stories that resonate across the USBA/BBA Selling Partner community• Identify emerging internal and external communications trends (content formats and subject matter)BASIC QUALIFICATIONS- 6+ years of recent professional communications experience- Bachelor’s degree in communications, public relations, or a related field- History of driving content development for events- Experience creating content: digital, written, video, and/or audio communications materials- Experience in social media marketing- Experience developing social messaging for senior leaders- High-level of attention to detail- Experience building processes, project management and schedules- Experience in leading large, cross functional projects ...

Acquisition Marketing Manager, Amazon Business US

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.Global small business customers are a key segment to attend, both in terms of their unique purchasing behavior and their impact in revenue. The Amazon Business (AB) Acquisition team is seeking a smart, creative, and self-directed Marketing Manager to drive global acquisition email campaign strategies and enable more small businesses to unlock the value of AB. In this role, you will drive marketing execution, while will also find ways to optimize through scale and continuous experimentation.The Acquisition Marketing Manager will implement and execute global email campaigns across various geographies and languages. Our ideal candidate has technical expertise and demonstrated experience/success delivering results within the email marketing channel, with strong communication skills, while working cross-functionally across multiple teams. The right candidate also has a high degree of ownership, with a roll up your sleeves attitude, being comfortable working in a fast-paced, high-pressure entrepreneurial environment. If you’re looking to join a dynamic, growing team, we want to speak to you!Key job responsibilities- Campaign Creation and Deployment: To develop, execute, and maintain high-impact multi-touch email campaigns that inspire consumers and drive business customers acquisition. They will work with tech and non-tech Managers to build programs, email assets and landing pages and usher them through translations to ensure the timely launch across marketplaces.- Maintain Email Campaign Health: The Email Marketing Manager will build and monitor reports across active email campaigns to ensure they are functioning properly and will deep dive into issues affecting program health.- Establish Email Best Practices and Drive Channel Consistency: The Email Marketing Manager will have visibility across all email programs and will work to drive best practices and consistency within the team. Additionally, this role will also serve as the liaison with Amazon Business central Email Marketing Team to ensure alignment with Amazon-wide standards and best practices.- Stakeholder Collaboration: Collaborates with local marketing Managers, the Email Marketing Team, and other internal stakeholders to create customer obsessed experiences for Amazon Business customers.- Develop and optimize a rapid experimentation plan. Test and refine new approaches to reach and engage key prospect audiences.- Work at both the strategic and tactical level to champion bold, creative ideas.About the teamOur team blends different backgrounds, tenure, and cultures. We embrace challenges and complex problems, aware of our big mission to empower smart buying for all current and prospective small businesses by providing the best value and shopping experience. We strive to work smart, fueled by our collaborative spirit, where best practice sharing and willingness to help each other come natural. We enjoy team building. For new members, we invest heavily in training and coaching, to put everyone in a position to enjoy the work and be a successful Amazonian for the long-term.BASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience presenting ideas to various levels of an organization to gain support for initiatives- Experience managing and measuring marketing performance in various channels- Experience managing external partners to develop marketing programs- Experience using data and metrics to measure impact and determine improvements- Knowledge of analytical reporting tools (ie Excel, Tableau)- bachelors degree ...

Head of Social Media & Content, Prime Video Sports

Amazon Prime Video’s sports marketing team is seeking an experienced strategic social marketing leader to grow our live sports and originals offerings. This leader will set the social strategy to scale audience and engagement, deepen brand affinity, drive viewership intent for Prime Video sports live and originals content, and leverage existing channels to drive new revenue streams. They will lead a team of experienced social media marketers, agency partners & creatives that constantly strive to create innovative, bar-raising content. They will have deep experience in social-first organic, engagement & UGC content, influencer programs and multicultural initiatives. They will refine existing strategies and editorial and promotional content approach, as well as develop new strategies to reach our sports audience with clips & real time storytelling. They will develop and share engagement and performance reports across other leaders and stakeholders, and be comfortable adjusting to a roadmap that is flexible, adapting to meet the needs of our customers, league partners, stakeholders and partner teams. They will operate in a role of considerable scope and complexity and will have significant impact on our customer experience as well as prime video sport’s brand and viewership growth goals.Key job responsibilitiesThe ideal candidate will have 15+ years of experience, with demonstrated results setting holistic social media strategies for sports & entertainment brands. They will have a strong passion for and deep knowledge of live sports, entertainment and the larger media landscape and trends globally. This individual will have deep industry knowledge and the analytical expertise to plan for and measure success on all campaigns. They will work autonomously, make smart decisions and be seen as an expert in their field. They will demonstrate experience in managing complex cross-functional projects with diverse stakeholders, and juggling multiple competing priorities. They will be comfortable picking up new technologies and sharing their knowledge and learning with team members. BASIC QUALIFICATIONS- 15+ years experience- A passion for sports & Sports Media experience growing social and digital audiences ...

Senior Social Marketing Manager - YA, Amazon MGM Studios / Prime Video

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.Amazon MGM Studios is seeking an experienced, innovative, creative and passionate leader for the Senior Social Marketing Manager – Young Adult (YA) Genre role. This role will lead the social marketing campaigns for titles within the critically important YA Genre slate of films and series. They are responsible for developing and executing smart, ground-breaking, highly creative, culturally resonant and inventive social marketing campaigns for their assigned YA titles. They develop the YA social marketing strategies globally, setting a high-bar for innovation, passion and operational excellence. They must demonstrate a deep understanding of the various YA-genre fandoms, developing the right content capture strategies and executing best-in-class social creative, platform partnerships and community management. The ideal candidate has deep expertise of global fanbases as well - with experience launching YA-tentpole titles with and without known IP. They have a true finger on the pulse of YA culture and social trends on a daily – if not hourly – basis. They are responsible for social strategy, social creative development, social listening analytics, community management and social innovation including creator marketing, social/IRL stunts and paid media social products for their slate of YA titles. The Senior Social Marketing Manager – YA Genre is a leader, inspiring and collaborating with the global cross-functional marketing team. Reporting into the Senior Lead, Global Social Marketing for Amazon MGM Studios, they collaboratively act as a key cross-functional stakeholder across global marketing, ensuring the highest standards for consistency and quality are maintained to drive viewership and attract YA customers to Prime Video. This role sits within a dedicated team of YA social marketing experts across films and series. The optimal Senior Social Marketing Manager will have experience leading social campaigns within highly collaborative entertainment marketing teams as well as building deep partnerships with global platform partnerships – such as TikTok, Meta, Snapchat, Youtube, Reddit and Pinterest. They are able to fluidly shift from analytical discussions to strategy to operational to creative. They serve as one of the key points of contact for the social marketing campaigns globally, so their strategic judgment, creative acumen, timely responsiveness and awareness of industry trends and ability to think big must be robust, especially within the YA genre space. Finally, the ideal candidate must thrive operating in a ‘startup’ environment, where leaders are owners, wear multiple hats, and effortlessly think and act both strategically and tactically - from the development of broad strategic ideas to reactive, on-the-fly social strategies.Key job responsibilities- Oversee the social marketing campaigns across a multitude of YA titles, including complex and business critical Amazon MGM Studios titles.- Guide the creation of world-class, break-through social marketing strategies that support and reinforce Amazon MGM Studios and Prime Video’s position as a YA destination within the streaming marketplace, in keeping with the business and marketing strategy for the brand. - Develop creative, inventive YA-centered campaigns that inspire our customers while driving awareness and viewership. - Lead a cross-functional marketing team with strong strategic thinking to ideate and develop innovative, effective, and award-winning social marketing experiences to drive customers to Amazon Prime Video. - Raise the bar on social marketing strategies and tactics globally. Provide oversight for the team responsible for implementing this vision and strategy across all international Prime Video territories. - Embrace performance data, and refine future social marketing campaigns based on these insights. - Contribute to and lead campaign reviews and presentations, while successfully presenting social marketing concepts to executive producers/filmmakers, talent and senior management. Influence business and creative decisions. - Forge external relationships to bring the most exceptional freelancers and vendors to projects as needed.- Have a strong point of view and vision along with a clear, concise ability to provide direction to internal and external partners.- Think big. Drive new ideas that lead to innovative social marketing programs and events to support launches. - Work closely with senior leadership to create policies, procedures, best practices and formalize mechanisms that impact the broader department.BASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Experience communicating results to senior leadership- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- 5+ years leading social marketing campaigns at a global scale- Experience marketing YA titles, series and/or films ...

Senior Marketing Technology Manager, Websites, Amazon Flex

We are looking for a Senior Marketing Technology Manager, Websites, to join our Worldwide (WW) Amazon Flex Marketing & Driver Communications team. You will define and lead key strategic initiatives to improve the technology powering the WW Amazon Flex websites. You will implement a new content management system (CMS) which has the capability to personalize and modernize our website Marketing Technology stack. You will have extensive experience in launching new content management systems, launching re-designs to existing websites, and analyzing website metrics to drive performance improvements. This work will impact the core experience of Amazon Flex delivery partners as well as hundreds of internal stakeholders.The successful candidate will be self-motivated, passionate, highly analytical, detail-oriented, possess solid interpersonal and communication skills, and be comfortable working independently in ambiguous environments. You will be a technical expert in website CMS, project management, and be both creative and analytical. You will have extensive experience in implementing and managing website automation tooling and, working with cross-functional stakeholders to launch and manage websites that both delight customers and drive business performance. You will be passionate about delivering website results, testing and learning scaling to create impact, and creating best-in-class customer journeys. You will collaborate closely with technical teams, marketing and communications stakeholders, website designers, public relations, legal, and business counterparts Key job responsibilities• Implement new capabilities to personalize and modernize the worldwide Amazon Flex websites.• Initiate and drive key worldwide Amazon Flex Marketing Website projects. Implement and refine tech features (Cookie Consent, SEO tooling, website analytics, advertising tooling, etc.) and content (brand, design) to improve stakeholder and delivery partner experience.• Establish, refine and implement mechanisms to ensure cross functional alignmentand establish clear escalation mechanisms. Identify and manage stakeholder groups,and provide regular business reports to those groups.• Collaborate closely with technical teams, marketing and communication stakeholders, and international counterparts to deliver tools and templates that scale globally.• Leverage automation to improve processes and productivity, and make recommendations to support an organization scaling at rapid pace.• Be a motivated self-starter who flourishes with working in ambiguous, complex and challenging environments of a rapidly evolving business.• Develop and maintain documentation on website architecture, CMS configurations, and web processes.• Ensure that website content, structure, and functionality are optimized for search engines, partnering with the SEO team to drive organic growth.• Ensure website compliance with data privacy laws (GDPR, CCPA) and accessibility standards (e.g., WCAG) to create an inclusive and trustworthy online experience.A day in the life* You will serve as the team's expert of Webflow, AEM or a similar website CMS platform.• You will lead the migration of existing WW Amazon Flex websites to a new CMS.• Use data and metrics to drive improvements to website performance.• Utilize project management skills to deliver projects on-time, within-budget, and to meet and achieve goals, in an extremely organized manner.•Manage WW Amazon Flex websites across multiple languages and countries.• Manage complex roadmaps and balance contending priorities in a rapidly changing environment.• Ability to manage multiple parallel projects and deliver quality launches on schedule.• You will work with, present to and influence senior executives up to VP level.• You will integrate existing Marketing Technology products, such as the suite of Adobe products (Adobe Analytics, Adobe Target, Marketo) into a new website CMS. About the teamAt Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services, significantly complimented by programs like Amazon Flex. Amazon Flex crowdsources independent contractors – called delivery partners – to coordinate deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.BASIC QUALIFICATIONS- Bachelor's degree in Business, Marketing, Computer Science or equivalent work experience.- 5+ years in marketing technology or digital marketing, with significant experience in website and CMS management.- Expert knowledge of major CMS platforms like AEM and Webflow- Strong analytical skills with the ability to interpret data and make actionable recommendations.- Excellent project management skills, with the ability to prioritize and manage multiple projects.- Familiarity with data privacy regulations and best practices for marketing compliance.- Understanding of HTML, CSS, and JavaScript and SEO techniques- Excellent communication skills to collaborate with cross-functional teams ...

2025 MBA/Master's Level Opportunity - Sr. Marketing Manager (MM) Intern (United States)

At Amazon, we are excited to offer graduate students the opportunity to launch into big careers with limitless possibilities. We know searching for an internship role is as much about finding a company where you can picture yourself being successful as it is about finding the right role. We look forward to meeting you and your classmates this year. As we get to know you more, we invite you to get to know us better.Visit www.amazon.com/about to:• Learn more about our businesses by reviewing Press Releases on our Investor Relations site, Letter to Shareholders, and the first letter shared in 1997, which is included in our annual report each year.• Learn more about Amazonians and follow us on Facebook, Twitter and LinkedIn.• Learn more about our commitment to our communities, diversity and military veterans.• Learn more about our headquarters in Seattle as well as where we operate around the world.Sr. Marketing Managers (MM): MMs at Amazon drive general marketing, product marketing or functional marketing initiatives for organizations including (but not limited to): Amazon Music, Prime Video, Alexa Devices, Kindle, Amazon Web Services (AWS), North America Consumer (such as Retail Systems, Customer and Brand Protection, Marketplace Sales, International Retail, Hardlines, and Softlines) and Prime. They work cross-functionally to develop marketing plans, define success metrics, manage strategic projects, and own business outcomes. MMs ultimately become marketing leaders responsible for large business segments and organizations.Key job responsibilities• Sr. General Marketing Managers can be responsible for developing mass brand campaigns, integrated marketing programs, annual marketing plans, creative strategies and go-to-market.• Sr. Product Marketing Managers can be responsible for developing marketing plans, positioning, pricing, messaging, funnel optimization and lifecycle marketing. • Sr. Functional Marketing Managers can be responsible for developing global paid media plans, cross-channel outbound campaigns, merchandising programs and promotion strategies.About the team• Most roles for this position will be located at Amazon’s company headquarters in Seattle, WA or Arlington, VA. Successful applicants will be expected to relocate to their team location upon starting at Amazon.• Role and team placement are based on business needs and as Amazon continues to grow and flex, we are looking for candidates who want to own, build and impact the customer experience rather than are tied to a specific role or team. • Internship start dates will be between May-June 2025 for a 12-week, consecutive internship. BASIC QUALIFICATIONS- Are 18 years of age or older- Currently enrolled in MBA or equivalent master’s level program at the time of application with anticipated graduation dates between December 1, 2025 and September 30, 2026.- 3+ years of full-time industry work experience, which occurred between graduation from your undergraduate program and prior to starting your MBA or master’s program, OR 3+ years of military work experience prior to starting your MBA or master’s program. ...

Marketing Intern, Prime Video & Amazon MGM Studios

Amazon internships are full-time positions, and interns should expect to work Monday-Friday, up to 40 hours per week typically between 8am-5pm. Specific team norms around working hours will be communicated by your manager. Interns should not have conflicts such as class or other employment during the Amazon work day.Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Amazon MGM Studios is seeking dynamic and self-motivated interns to work hard, have fun and make history with us this summer. Creative Advertising Intern, Amazon MGM Studios Marketing: This intern will gain hands-on experience working with the studio behind break-out shows such as The Summer I Turned Pretty, Reacher, and the award-winning show, The Boys, to name a few. The intern will go in depth and learn about what goes in to building marketing campaigns and how the creative advertising process ties in to the whole process of marketing major TV series and motion pictures. Marketing Intern, Young Adult (YA) Original Series Marketing: We're seeking an innovative, team-oriented intern with strong communication skills for our YA series marketing team. This intern will support the ideation, planning, and executing of 360 marketing campaigns for Amazon MGM Studios Originals Young Adult Series. The ideal candidate should be passionate about entertainment, adaptable to changing priorities, and eager to learn about marketing in this industry. This internship offers hands-on experience with Amazon Studios, known for shows like Daisy Jones & The Six and The Summer I Turned Pretty. The intern will contribute to marketing strategies for upcoming titles like We Were Liars, the Legally Blonde prequel series, and Carrie.Key job responsibilitiesKey job responsibilities for the Creative Advertising Intern:The Creative Advertising intern's project will involve developing approaches, materials, creative assets, and marketing deliverables for Amazon Original series and movies. Working alongside our creative team, the intern will learn what is required to create a streaming tentpole campaign and how to execute it. This experience will encompass various aspects of campaign development, including photoshoots, trailers, key art, digital ad breakouts, social media assets, audiovisual spots, owned and operated placements, filmmaker presentations, and other materials necessary to launch a successful campaign. A strong multitasker who is flexible and adaptable will be ideal for this role.Key job responsibilities for the YA Marketing Intern: The marketing intern will be assigned specific titles to support the Young Adult (YA) Series marketing team and help move specific campaigns forward in terms of strategy and 360 campaign development. Responsibilities include script coverage, early insights work around the YA audience segment, and assisting in campaign brief creation, campaign ideation, and marketing plan creation. The intern will also be responsible for an end-of-internship capstone project focused on YA insights, YA audiences, and the intersection of Amazon MGM Studios original YA content. The project will be presented to the YA series marketing team and key marketing leadership.BASIC QUALIFICATIONS• Have an expected graduate date between October 2025 - September 2027• Be able to work 40 hours/week and commit to a 12-week internship• Are enrolled in a Bachelor's degree or above in Marketing, Business Administration, Communications, Statistics, Data Science, Market Research, or related ...

Brand Designer, Brand Innovation Lab, Amazon Brand Innovation Lab

As a Brand Designer in the Brand Innovation Lab team, you'll work across mediums to define the look and feel of custom campaigns for a wide range of Financial Services and Travel brands. Through the design of compelling design components, and campaign brand and visual ID systems, you will create innovative work using the full Amazon canvas (i.e. Prime Video, TNF, Alexa, Twitch, IMDb, Amazon Music, Amazon Live) and bring to life campaign concepts that benefit the end customer while meeting client needs and pushing the creative envelope. You will support creative directors, art directors, and copywriters to elevate the visual delivery of every pitch and campaign deliverable and improve team materials and design systems. You will flex to support the digital build of interactive designers and collaborate with IXDs to help guide and elevate the look and feel of visual experiences, ensuring that the customer experience remains visually engaging—and looking for ways to inject campaign messaging and tonality and amplify the branding. Your portfolio should feature interesting, insight-driven brand campaigns and ideas that solve advertiser problems through a variety of different media channels, including but not limited to video, social, digital, activations, radio, gaming, and outdoor. This role will be client-facing, so having good presentation skills to share work in a succinct and compelling way is important.Key job responsibilitiesKey responsibilities: • Create design guidelines for brand campaigns• Use Sketch, Figma or XD to design UI and branding of a digital landing page• Present design work to internal teams and clients• Delivers pitch presentations in a timely manner• Create user-centered campaign executions by integrating marketing objectives, target audience and creative assets into intuitive solutions• Independently lead campaign executions and collaborate with creative and technology teams• Strong presentation and communication skills (both written and verbal)• Ability to prioritize and manage multiple parallel-path projects• Rapid, iterative design and development process• A visual flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar• Passionate about design, technology, advertising, marketing, and are always keeping pace with it• Able to collaborate with copywriters to deliver campaign message and IXDs to elevate visual storytellingA day in the lifeYou will develop graphic systems for campaigns that meet the client’s objectives, amplify and elevate the brand platform, create engaging customer experiences, and achieve BIL’s goals for innovation. Through skilled visual storytelling, attention to detail and an obsession with craft, you confidently handle the world’s biggest brands with care and strategic iteration.Your daily activities may include: • Brainstorming and improving campaign ideas and creating presentation decks • Ensuring quality control and consistency across various media types• Providing a visual solution to a business problem while elevating the brand and meeting clients’ objectives • Ensuring content is legible, engaging, worth observing and delivers a flawless CX• Working through creative and brand messaging feedback with clients, Legal, and PRAbout the teamAmazon's Brand Innovation Lab works with brands and agencies to develop campaigns that engage consumers at multiple stages of the marketing journey, building brand awareness, relevance, consideration, acquisition and loyalty. Our global creative team of storytellers and innovators include strategists, creatives, design technologists, engineers, producers and more, collaborating to create solutions customized to our advertisers' goals.BASIC QUALIFICATIONS- Minimum of 4 years brand design / art direction / communications experience at advertising agencies and/or in-house creative departments- Must have an online portfolio URL in your resume, demonstrating an art direction, design and conceptual thinking skillset, as well as big, campaignable thinking that can extend into any medium- Strong understanding of digital and social platforms, as well as their use within marketing ...

Head of Marketing, ART19

We are looking for an experienced Head of Marketing to oversee development of fresh branding, positioning, and a marketing plan, and partner in the execution of a new go-to-market strategy as we enter the next phase of our product and business evolution at Amazon. The ideal candidate will have SaaS marketing experience, including designing innovative campaigns and managing multi-functional marketing teams. This candidate has a demonstrable track record of success in the development and implementation of marketing strategies, creative advertising materials, paid and owned media, social and digital, CRM, and analytics.Key job responsibilities* Drive the development and execution of new enterprise SaaS marketing strategy* Drive the development and execution of new downstream digital marketing strategy* Manage development of new branding and positioning* Collaborate with our data team to design customer segmentation and analytics platforms* Manage our marketing budget and track KPIs* Compile comprehensive pre-launch and post-mortem reports* Develop clear communication systems for internal and external stakeholdersAbout the teamImagine being a part of an agile team where your ideas have the potential to reach millions. Envision being able to leverage the resources of a Fortune 500 company within the atmosphere of a start-up. ART19 (an Amazon Company) is a leading audio platform, providing cutting-edge tools for podcast hosting, distribution, ad serving, and audience measurement. At the intersection of publishers and advertisers, the company powers hundreds of millions of podcast downloads every month for the industry’s largest shows. ART19 enables publishers to manage all content and ad operations in one place, offering best-in-class targeting capabilities, seamless integration with listening platforms, and a flexible infrastructure to continuously enhance revenue opportunities for its clients. BASIC QUALIFICATIONS- 9+ years of professional non-internship marketing experience- Experience owning and executive against marketing strategies that drive growth- Experience using data and metrics to drive improvements- Experience building, executing and scaling cross-functional marketing programs- Experience driving direction and alignment with cross-functional teams- Experience managing, analyzing and communicating results to senior leadership- Experience marketing technical SaaS products- Experience writing professional business documents and proposals ...

Business Manager, Amazon MGM Studios Marketing

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video, in addition to producing Original content for Freevee, Amazon’s premium free streaming service.We are hiring for a Business Manager role, which is a key, senior leader on the Amazon MGM Studios Marketing team, reporting into the Head of Marketing (HoM). This role is dedicated to managing the strategic planning and development initiatives of the Marketing department at Amazon MGM Studios. The role requires extensive expertise of the overall Amazon MGM Studios’ operation, and will require designing innovative solutions for the org. This role is dedicated to (a) the strategy and planning tasks for Studios Marketing, (b) devising and implementing scalable, best-in-class business practices in support of the HoM’s vision and strategy, (c) developing a fiscally responsible department, and (d) identifying, developing, and managing strategically important, significant, challenging, or risky initiatives for the department. This role will manage extremely challenging problems, decisions, and escalations to mitigate globally impactful risks to Studios Marketing. In addition to orgs within Amazon MGM Studios (Development, Production, Operations), the role will require interfacing with the Prime Video (PV) US, PV International, PR/Communications, Finance, and Legal organizations, in addition to key external stakeholders.The ideal candidate for this role has deep experience in long-term business development, strategic planning, change management, and financial analysis. This individual is focused on the planning and execution of plans within Marketing, as well as supporting processes for the wider Amazon MGM Studios business. They identify strategic business needs and lead appropriate cross-functional teams to develop and implement mechanisms that support timely, well-informed decision making across the Studios Marketing organization. This individual will apply cross-functional business acumen, and anticipate and resolve challenges to achieving our business goals. They are an expert at influencing without authority to deliver results. The ideal candidate will excel in communication and organization skills. They have exceptionally high attention to detail and are an expert at building and maintaining internal and external relationships. Amazon MGM Studios still operates very much with a start-up mentality, and this executive needs to be equally comfortable leading high-level meetings and rolling up their sleeves to handle document writing and analytically grounded strategic recommendations for the company.Key job responsibilities- Author business documents and reports to communicate state of the business or recommend new initiatives.- Identify, develop, and manage high-impact strategic marketing opportunities for Amazon MGM Studios.- Act as a communication conduit between the Marketing department and both internal and external stakeholders/teams.- Collaborate closely with Creative Strategy & Planning, Marketing Operations, and Franchise Management teams to manage incoming project pipelines effectively, with focus on high-priority tentpoles.- Aid the HoM in identifying key business goals and ensuring that the Marketing organization meets those goals.- Establish annual Studios Marketing goals, plans and related metrics, track progress, and manage through obstacles to achieve program objectives.- Execute against ad hoc projects, including creation and delivery of presentations, data management and reporting, etc.BASIC QUALIFICATIONS- Bachelor's degree in business, finance, economics, marketing or related fields, or equivalent work experience- 10+ years of experience engaging with senior executives, preferably in the entertainment industry- Experience working with studio departments such as Marketing, Production, Research, PR, Business and Legal affairs- Experience planning and leading strategic initiatives, often in ambiguous situations- Experience driving projects to completion through influence versus authority- Excellent communicating effectively in written and verbal form- Experience leading a cross-functional team to achieve short, medium and long-term goals.- Experience with business support tools including, but not limited to, Microsoft Word, Excel, PowerPoint, AirTable, Smartsheet ...

Sr. Editor, Employee Experience, Internal Corporate Communications

Amazon is seeking a creative Sr. Editor to ideate, assign, edit, and produce content targeted to internal corporate employees worldwide. This role will work closely with stakeholders across the organization to reframe and optimize Amazon news stories for an internal audience. This role is on the Internal Corporate Communications team within Global Communications and Community Impact. The ideal candidate is an experienced journalist or storyteller with excellent writing and editing skills and strong editorial judgment. Previous experience writing content targeted to internal employees on employee experience topics is highly preferred. This person will manage multiple stories and company news items that matter most to employees such as Amazon’s Leadership Principles, benefits, compensation, career growth, IT, GREF, and security. They should be able to shape editorial content and strategy using a mix of audience data and innate story judgment. This person should be a pro at shaping stories with a compelling voice and angle and should feel comfortable collaborating with writers across the organization to reframe stories. They will also be responsible for ideating and generating original, compelling stories for our internal audiences, focusing largely around high-priority company initiatives. This is an individual contributor role reporting into Internal Corporate Communication’s Editor in Chief. Candidates should feel comfortable working with data to understand audience interest and use that to guide editorial strategy. However, they should also embrace innovative storytelling and experiment with new types of content. They should also be an excellent communicator who should be able to galvanize multiple stakeholders — including PR and business leaders — around a successful content approach. The successful candidate will have leadership experience; a proven track record of developing and delivering compelling stories and campaigns with measurable results; and a strong understanding of the current digital content landscape. They should be a strategic, global thinker; goal oriented; and enjoy working in a fast-paced, start-up culture.Key job responsibilities• Strategy: Develop and implement the internal editorial content strategy for featured stories in line with company priorities and business goals.• Execution: Maintain a very high bar for all content published globally to all employees and reinforce editorial standards and best practices across the broader Internal Corporate Communications team. • Content: Oversee the employee experience editorial calendar, content, and campaigns tied to key storytelling and news moments and collaborate with employee-facing channel owners, including A to Z (the company intranet), companywide email newsletters, digital screens, and more.• Partnership: Act as a content thought partner to business comms teams, providing counsel and guidance throughout all stages of editorial planning, execution, and analysis.• Measurement & Evaluation: Work with channels and insights partners to set content goals and implement cohesive measurement plans to understand program success. Make real-time program adjustments based on results.• Experiment & Scale: Experiment with story types and topics, develop best practices, and create playbooks and toolkits to make our global work more consistent and efficient.BASIC QUALIFICATIONS- 7+ years of developing and managing acquisition marketing or channel programs experience- Experience building, executing and scaling cross-functional marketing programs- Experience developing and executing campaigns across a multitude of timezones and languages- 6+ years of communications, marketing, or journalism experience- 6+ years of digital content or content marketing experience- Experience working with data and analytics to make strategic content decisions- Bachelor’s degree ...

Program Manager, Alexa Devices, Sales & Marketing

Join the Alexa Preview Team and help shape the future of Amazon's cloud-based voice service and Echo devices. As a Program Manager, you'll drive beta programs to gather critical customer feedback on Alexa and Echo products. Working closely with cross-functional product and marketing teams, you'll advocate for the customer's perspective and make strategic recommendations to enhance the user experience. Your analytical mind and tactical execution will directly contribute to making customers' lives easier and more enjoyable through Alexa and Echo. If you're passionate about delivering exceptional product experiences, this role is an excellent opportunity to make your mark.Key job responsibilitiesAs a Program Manager on the Alexa Preview team, you will be part of a high-functioning, fast-moving team responsible for running beta programs to support the launch of Alexa devices and features with direct impact for our customers. You will support product releases that will be highly visible to Beta participants and business partners, and it will require autonomy, reporting and “thinking big” qualities. In this role you will: - Manage multiple medium complex programs from initiation through delivery - Work with cross functional stakeholders (Engineering, Product, Marketing, International, Quality Assurance, Customer Service) - Gather requirements from appropriate business owners, writes clear and detailed plans to design methods to gather and analyze Preview participants feedback with functional specifications, feature prioritization, to deliver on requirements. - Manage the beta testing activities workflow, and optimize the process that involves interacting with both internal and external stakeholders to achieve scalability by creating templates, and building knowledge base entries - Monitor the program's overall progress, anticipates risks, resolves issues and initiates correction action as appropriate - Manage the dependencies and negotiates trade-offs as needed - Provide detailed reporting on a regular basis within Preview team and to business and technology owner regarding voice of the customersA day in the lifeAs a Program Manager on the Alexa Preview Team, you'll drive the beta lifecycle of new Alexa-enabled products. You'll work cross-functionally to develop and execute beta programs, defining testing approaches and collecting Beta participants feedback. Serving as the beta program point-of-contact, you'll collaborate with other Preview functions to analyze participant feedback and present recommendations to stakeholders. With a user-centric mindset, you'll continuously improve beta processes and tools. This role requires strong program management, communication skills, and a passion for delivering exceptional customer experiences.About the teamAlexa is the name of the Amazon cloud-based voice service that powers Echo, the groundbreaking new Amazon device designed around your voice. Echo is always ready — just ask for information, music, news, weather, and more. Alexa marketing team is at the frontline of connecting customers and Alexa builders at Amazon. Our team relentlessly works to understand customers and serve them best. We're a group of fun seeking individuals as reflected in our work culture, and it is embedded in our culture to encourage each other's individual growth while delivering excellent CX to the customers. BASIC QUALIFICATIONS- 3+ years of program or project management experience- Experience working cross functionally with tech and non-tech teams- Experience using data and metrics to determine and drive improvements- 3+ years of defining and implementing process improvement initiatives using data and metrics experience- Knowledge of Excel at an intermediate level (e.g., pivot tables & charts, multiple criteria lookups, nested logical/IF formulas, data cleansing, array formulas, etc.)- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization ...

Live Events Product Marketing Manager, Prime Video

Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.We are seeking a talented Owned & Operated (O&O) Product Marketing Manager to lead the strategy and media execution across PV's owned and operated marketing placements for Live Events across the Amazon ecosystem, including within the PV app experience, Amazon.com, Fire TV, and via PV mobile push notifications. In this role, you will be a key contributor to the overall Prime Video & Live Events campaign strategy as a Prime Video domain expert on best practices, as well as executing successful launches and the single source of truth for each new live event launch. As an O&O Product Marketing Manager, you will be passionate about the large opportunity that our platform presents, with a track record of success in managing multiple projects simultaneously. You will have thrived and succeeded in delivering against assigned projects, facilitating progress and raising visibility of blockers. You should have a growth mindset with a passion to dive deep, project management skills, a high level of customer focus, and a track record in transforming marketing performance data into digestible, actionable insights. You are a self-starter, have a strong attention to detail, and are excited to work in a fast-paced and energizing environment. You can prioritize well, communicate clearly and compellingly, and challenge existing models as needed to ensure optimal customer experience. You understand how to drive a high level of focus and operational excellence within your team, with clear escalation to leadership. While you are comfortable with autonomy, you are also skilled at collaborating across teams and understanding how to work through other groups to meet business goals. You are willing and able to handle campaign planning and activation day-to-day while also collaborating and contributing to planning best practices for future growth potential and efficiency.You will drive marketing results including activations across campaigns for our Live Events, maximizing offshore resources while contributing to team SOPs, and identifying launch operation improvement opportunities with the north-star goal of driving customer PV streaming engagement and retention at scale. Utilizing an existing tool set across O&O media channels, you will raise the bar and expand our opportunities into new campaign launches and ad tech opportunities to automate tasks. Additionally, you will work closely with marketing stakeholders to develop cross-functional and holistic campaigns. You actively share knowledge to educate teams to help improve campaign performance across the customer journey and you will be challenged to push boundaries, propose and execute new ideas, and ensure best practices for Prime Video streaming growth.Key job responsibilities- Create, develop, and influence new live events campaign launch strategies to increase impact and operational excellence.- Communicate and escalate launch blockers while facilitating progress and proposed solutions.- Partner with all stakeholder teams to discuss launch goals, timelines, deliverables, obstacles, and dependencies for your portfolio.- Own a portfolio of campaigns in the Live Events space. While multiple teams (internal or external) are involved at different times along the campaign journey, you will oversee the quality of the plan strategies across the lifecycle, as well as managing the launch execution within the US.- Manage offshore support for campaign launch tasks and identify new opportunities for use of offshore support to scale campaign launches accurately and effectively.- Understand the competitive live events media landscape and keep abreast of industry trends to identify new opportunities to drive live events strategies and deliver results that directly contribute to our business goals.- Collaborate with marketers in the US to drive execution of marketing experiments and campaign / channel holdouts.- Collaborate with marketers to determine optimal placements within our PV owned and operated space.- Participate in campaign readiness reviews and post-mortems to maintain a feedback loop from the Live Events team to marketing.- Prepare walk-the-store decks to present to marketing leadership as required for the launch of new and existing live event properties.BASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience- Experience using data and metrics to measure impact and determine improvements- Experience with onsite marketing, lifecycle marketing and digital advertising, or related non-internship experience- Experience effectively communicating information in spoken and written form- Experience building and executing on cross-functional programs or marketing campaigns from concept to completion ...

Digital Marketing Manager, NAMER Field Events

The Digital Marketing Manager is a key contributor to the most impactful and visible digital marketing campaigns executed by the AWS Americas Marketing team. This role will focus on delivering best-in-class digital experiences for AWS events and more. You will create and optimize scalable digital marketing processes, operationalize best practices, leverage new tools and platforms, oversee digital execution, and provide team leadership on complex digital tactics. This is a data-driven role that will influence marketing programs with strategic thought leadership and customer experience solutions to ensure campaign goals are met. The ideal candidate for this role will be equally analytical and creative, and have a proven track record leading teams in building and executing strategic lead generation events campaigns that drive new customer acquisition generate pipeline.Key job responsibilities- Lead execution of digital marketing campaigns including program/project management, build, QA, deployment, testing, and reporting.- Own the creation and optimization of email, landing page, and other digital marketing assets in Marketo, Splashthat, Adobe Experience Manager, and other martech tools.- Lead automation initiatives to improve processes and productivity, enabling the digital marketing team to scale with high bars on quality and efficiency.- Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation and digital channel measurement.- Partner with other AWS Marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on Americas priorities.- Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.- Deliver clear, consistent, and frequent communication with Field Marketing and Events stakeholder to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.About the teamABOUT AWS:Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience managing or working within cross-functional marketing and creative teams- Experience creating visual assets for digital, mobile, and social- Experience building landing page and emails using Martech tools. ...

Media Data Manager, Amazon MODE

Do you have a passion for media and enabling measurement and reporting solutions that will drive critical business decisions? Do you want to work on a global project that impacts scalable improvement to campaign performance? Do you thrive in an extremely fast-paced and ambiguous start up environment backed by a large complex advertiser? If yes, then the Amazon MODE (Media Operations, Data and Execution) team is right for you. As a media data manager for MODE’s tool, RAFT (Reporting and measurement module), you will be working in a cross functional role to consult with stakeholders, support product updates and prioritize tasks for product team to deliver a product that helps media teams optimize performance for their campaigns focused on the metrics that matter to us at XCM.Key job responsibilities* Manage performance of standardized schema, data specifications and performance metrics for data delivery to agencies to set expectations on behalf of MODE Product with multiple agencies* Complete new data onboarding for current and future roadmap of RAFT for reporting and measurement with agencies across multiple holding companies* Input into 3rd party measurement provider data standardization to generate brand performance metrics to optimization for attention and brand goals.* Partner with MODE Science and Product team to implement the data support needed for media team test and learn plans to support leveraging RAFT tool and enhancing media performance and insights.A day in the life- Work cross functionally with the RAFT science and product team to prioritize needs of media stakeholders and track progress- Identify ways to simplify user process in tool and functionality with engineers- Project manage 3rd party brand lift study and quality metric partners across attention, etcAbout the teamGlobal Media Data Standards team at MODE prioritizes the standardization of our naming of campaigns, digital data naming and draws upon media knowledge for governing automated data needed for global systems and toolsBASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams ...

Head of Growth Marketing, Partner Services, Amazon Pharmacy

Innovation is at the core of what we do. We believe that by removing and reducing the barriers that prevent people from taking their medications, we can help customers conveniently get the medications they need, when they need them and take them as prescribed. We provide customers with the ability to find transparent and simple pricing, receive 24/7 customer service support, and have their meds delivered to their doorsteps while creating programs and products that embody our mission and position Amazon to offer the most customer-centric pharmacy experience.The Amazon Pharmacy Partner Services (APPS) team accelerates growth and creates customer value by collaborating with third-party organizations to innovate on behalf of our shared customers. We have a growing roster of strategic relationships that foster customer-centric innovation in pharmacy services. We are seeking an experienced Head of Growth Marketing to lead our dedicated team of marketing managers and collaborate with internal stakeholders across product, business development and central marketing teams as well as external executive teams from our third-party partners. In this role, you will uncover opportunities for growth and translate these inputs into strategic marketing plans.This role requires previous healthcare industry experience, team leadership with the ability to set a clear vision and achieve goals, the ability and the passion to dive deep and develop insights that can inform the development of clear and compelling recommendations, the potential to think big and look around corners for new strategies and tactics that can deliver step-change growth, a history of building successful collaborations with external organizations, and the ability to strategically influence and clearly communicate across a broad range of stakeholders. The successful candidate with be a self-starter with the ability to use data to make swift decisions in a rapidly evolving business while managing multiple projects effectively. You will be passionate about your work and see the strategic big-picture, yet be detail-oriented, hands on, and organized. Key job responsibilitiesLead and mentor a team to achieve business goals and objectivesDevelop and oversee marketing strategies and plans to grow new customers from strategic partnersExpand awareness and reputation of Amazon Pharmacy across critical industry audiencesCultivate a culture of experimentation and innovation to identify and influence new growth channelsBuild and scale strategies to support sales enablement content development for business development teamsPartner with product and analytic leaders to develop metrics, dashboards and mechanisms to track and analyze the performance and acquisition costs of marketing initiatives, develop learnings to optimize under-performing campaigns and scale winning strategiesAbility to travel up to 50% of the time (1-2 weeks per month)BASIC QUALIFICATIONS- 10+ years of professional non-internship marketing experience- Experience driving direction and alignment with cross-functional teams- Experience using data and metrics to drive improvements- Previous healthcare industry experience- Bachelor’s degree in Marketing, Business, or a related field.- Previous experience as a manger of marketing teams and budgets- Ability to work in a fast-paced environment- Strong written and verbal communication skills ...

Program Manager, Analytics, Owned Content and Channels

Amazon is seeking an experienced Analytics Program Manager to join our team and help unlock insights that drive strategic business decisions. This role is part of the Owned Content & Channels team, which sits within Amazon’s communications org. Working cross-functionally with internal and external stakeholders, this role will balance effective program management with day-to-day ownership of business data to drive insights and actions. The right candidate will blend advanced reporting with strong critical thinking and analytical problem-solving skills, analyzing the performance of our content and channels and making recommendations to guide strategy. Flexibility and the ability to prioritize in a changing business environment will also be key. Our website, About Amazon, aims to be the first and most trusted source of news and information about Amazon for external audiences. This role will analyze and develop insights across a global collection of websites and will need to work closely with a wide variety of partners around the world across multiple languages.You are a builder who is at your best when distilling complex strategies into distinct and clear milestones. You are a natural analyst, detail oriented, and possess expertise in both qualitative and quantitative analysis with a passion for delivering actionable insights to key stakeholders. The ideal candidate knows and loves working with business analytics and website analytics tools (e.g., Excel, Adobe Analytics, Parse.ly, Chartbeat), and can partner with business leaders to deep-dive into data to solve complex business problems. You are analytical, organized, curious, and work backwards from the business problem. Cross-team coordination, project management, and strong writing skills are essential. This role reports into the Sr. Analytics Program Manager.Key job responsibilities• Own the reporting for Amazon’s international owned content and channels, including About Amazon websites in NA, EMEA and APAC. Ensure measurement and reporting consistency among the team.• Develop weekly, monthly, and ad-hoc reports for key About Amazon websites, including performance metrics and insights.• Develop quarterly deep-dive reports for vertical specific content for key About Amazon websites.• Translate key business questions related to audience, content, or channel into research and analysis, defining the sets of data required for each project. • Counsel international editorial team on how to tell a story with data, which metrics to prioritize, and how to draw insights from data.• Support team’s goal setting and tracking program by tracking team progress towards goals and advising on KPIs that will most effectively and accurately measure the impact of content and channels.• Work cross-functionally with other analytics, reporting, and research teams to develop and share best practices and learnings, define and refine benchmarks, and develop best-in-class insights. • Partner with cross-functional stakeholders to implement solutions that can scale globally, based on data insights from multiple sources and across multiple channels. • Be resourceful and creative to overcome obstacles and turn challenges into opportunities.• Keep updated on industry trends and best practices. BASIC QUALIFICATIONS- Bachelor degree in Statistics, Computer Science, Communications or Marketing, or equivalent years of experience.- 4+ years of data analytics experience- 4+ years of experience with analytics tools, such as Adobe Analytics, Google Analytics, Chartbeat, Parse.ly and Google Search Console.- 4+ years of experience in marketing, journalism, or related fields.- 4+ years of experience with Excel (data manipulation, Vlookup, macros, charts and pivot tables)- Experience working cross functionally with tech and non-tech teams- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion ...