Brand Innovation Lab Measurement Lead, Amazon Ads Brand Innovation Lab

The BIL Measurement Lead will create a framework for consistent and accurate measurement of BIL campaigns, including the identification and rollout of the tools, templates and mechanisms needed to scale the framework to the organization. With new experiences and tactics being developed every day, the BIL Measurement Lead will consult BIL teams delivering campaigns and their Account Manager counterparts on campaign metrics and set-up. When custom experiences cannot be measured by existing Amazon Ads tools or methodologies, the BIL Measurement Lead will propose solutions or measurement experiments to help fill these gaps. They will act as the liaison between BIL and Ads Measurement teams, advocating for brand customers who invest in our most complex, difficult to measure campaigns. Key job responsibilities-Propose and continuously improve a BIL measurement framework that allows us to measure repeatable and never-done-before campaign experiences-Consult Solutions Managers and Account Managers in Ads on our most complex campaign measurement set-ups, including those with complex endemic and non-endemic KPIs -Liaise with measurement teams to communicate the unique needs of complex, full-funnel BIL campaigns-Apply technical understanding of measurement systems to ensure correct campaign setup for unique campaign experiences or KPIs-Propose the correct 1P or 3P measurement tools for unique, online and offline ad experiencesAbout the teamBrand Innovation Lab (BIL) is an award-winning advertising team that conceptualizes and executes bespoke advertising experiences for brands who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. BASIC QUALIFICATIONS- 6+ years of digital advertising and client facing roles with a focus on data analysis experience- Experience with annual brand and media planning- Experience with Doubleclick (XSM, DFP), AdJuster or Salesforce ...

Senior Software Development Engineer, Recommendation Experience, Amazon Ads

Amazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon.com, across our other owned and operated sites, on other high quality sites across the web, and on millions of Kindles, tablets, and mobile devices. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing diverse team working to build a unique advertising group with a relentless focus on the customer, you’ve come to the right place.We are looking for a Senior Software Development Engineer (SDE III) to leverage our cloud services, unique data, the latest machine learning methods and big data technologies to develop solutions that help our self-service advertisers reach their full potential. You will have the opportunity to collaborate closely with our software leaders, learn new technologies, innovate, and contribute to new ads products that our global customers use daily.As part of the Advertising Recommendation Optimization Experience team, you'll collaborate with a team of engineers, product managers, and data scientists to build systems that help advertisers achieve their business goals by delivering insights and recommendations via Console and APIs that are personalized to the advertiser, easy to understand, contextually relevant, simple to adopt, and fully optimized to grow the advertiser’s business. Our Success will require balancing big, industry changing goals with a bias for action and consistent delivery of advertiser value. We are growing very fast and breaking new ground, so the ideal candidate is invigorated by an environment of ambiguity and constant change, where they have an opportunity to influence our direction.The systems you will build will scale and manage high-volume ad datasets, interface with external systems, and provide the machine learning intelligence that enables our distributed systems to make accurate decisions in real-time. If you want to be a part of a rapidly growing business and high performing team, have the opportunity to expand your technical skills into emerging technologies, and invent world class experiences for our customers, this is the team for you. Great candidates for this role enjoy being challenged with discovering technical solutions to complex problems, diving deep into the details, and continuously evolve their technology skills. They will build both the technical and business acumen to deliver results, and gain the foresight to identify emerging technology opportunities for our customers.Key job responsibilitiesIn this role, you will…- Be heavily involved with design and product teams to understand needs, propose features, create early prototypes and transform them into impactful and exciting experiences.- Propose innovative tools, frameworks, automations and processes that are used by the Recommendation Optimization (ROX) team and the larger FORGE organization. - Write clean, maintainable code and perform peer code-reviews.- Deep-dive into client or server systems to optimize for performance, maintainability, scalability, extensibility as needed.- Mentor your team members to promote engineering excellence.About the teamThe Recommendation Optimization Experience (ROX) team helps advertisers achieve their business goals by delivering insights and recommendations via Console and APIs that are personalized to the advertiser, easy to understand, contextually relevant, simple to adopt, and fully optimized to grow the advertiser’s business.BASIC QUALIFICATIONS- 5+ years of non-internship professional software development experience- 5+ years of programming with at least one software programming language experience- 5+ years of leading design or architecture (design patterns, reliability and scaling) of new and existing systems experience- Experience as a mentor, tech lead or leading an engineering team ...

Head of US, Brand Innovation Lab, Amazon Ads Brand Innovation Lab

The Head of US for Brand Innovation Lab (BIL) will lead a large, multidisciplinary team of creatives, solutions managers, and brand strategists. They will partner with BIL leaders in content production, design technology, and engineering to develop cross-Amazon experiences and sponsorships that only Amazon can deliver. As a leader within a dynamic, global organization, they will also collaborate with BIL and Amazon leaders across EU, APAC and International Expansion markets to chart a course that inspires experimentation and innovation and delivers results for brands across multiple categories including CPG, Grocery, Beauty, Automotive, Entertainment, Travel, Financial Services and more.Key job responsibilities- Lead a large, multi-disciplinary team (creative, project management, strategy) across multiple US locations (LA, SEA, NY), establishing and upholding the highest creative and customer experience bar.- Partner with BIL leaders in Content Production, Design Technology and Engineering to determine the best use of resources across multiple areas of vertical, creative and technical opportunity.- Partner with US counterparts in Ad Sales and Ads Product teams to align on the BIL priorities that will drive sustainable growth through creativity and innovation.- Collaborate directly with brands and agencies to communicate the full-funnel possibilities across the Amazon Ads canvas.About the teamBrand Innovation Lab (BIL) is an award-winning advertising team that conceptualizes and executes bespoke advertising experiences for brands who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. BASIC QUALIFICATIONS- 15+ years of experience in Advertising.- 10+ years of experience leading teams responsible for creative or technical deliverables.- Experience managing a P&L to make necessary staffing decisions and tradeoffs to deliver the best experience for customers, while managing the business responsibly.- Bachelor's Degree. ...

Executive Assistant, PubTech, Amazon Ads

Amazon Ads seeks an exceptional Executive Assistant for a position based in Seattle. This role will support 2 leaders with the possibility of a third. Amazon Ads operates at the intersection of eCommerce and advertising, offering a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high-quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place!We are looking for a self-motivated, resourceful, tech-savvy problem solver that demonstrates the ability to look around corners, understand business priorities and proactively anticipate needs. Attention to detail, strong organizational skills, and the ability to meet tight deadlines while juggling multiple critical requests across global teams is required. Successful candidates have the ability to complete complex tasks quickly and proactively with little to no guidance, react with appropriate urgency to situations that require a quick turnaround, and take effective action without having to know the whole picture. Strong written and verbal communication skills are a must. Integrity and discretion in handling confidential information and professionalism in dealing with senior executives internal and external to Amazon is essential. This role functions as part of a team of EAs working to facilitate and coordinate meetings, team activities and other projects. The ability to operate independently and collaboratively with a strong sense of ownership, bias for action, and a customer service-oriented approach is key to success. Key job responsibilities-Complex calendar management, including coordinating all aspects of scheduling and logistics for internal and external meetings such as booking meeting rooms for locations with multiple attendees -Seamlessly managing detailed domestic and international travel itineraries, as well as processing expense reports-Coordinating in-person and virtual event logistics, including catering, accommodations, AV and presentation materials (e.g. global team meetings, annual planning offsites, morale-building activities, etc.)-Planning space for the team and facilitating office moves such as confirming team locations and updating with new locations, helping onsite exec with packing as needed, etc.-Partnering closely and proactively with Finance, HR, Recruiting, and EAs throughout the Amazon Ads org-Attending key team meetings, tracking and helping drive completion of key deliverables, and following up on outstanding items with owners-Identifying internal and external approaches to solving problems in a creative wayA day in the lifeA typical day will involve managing a high volume of emails, responding to requests in a timely manner, and working with other Executive Assistants to schedule complex meetings. This role will also partner closely with executives and business partners on projects and deliverables. About the teamPubTech (Publisher Technology) builds and operates extensible services that empower publishers (1P and 3P) to improve the monetization of their customer experiences, along with the experiences themselves. We bias toward standards based and flexible designs that allow publishers the ability to invent on top of our solutions and to interoperate well with other advertising technology providers; both internal and external. We operate engaged, autonomous teams of functional experts, with clear visions, goals, and success measures. BASIC QUALIFICATIONS- 3+ years of senior level leadership support, or 1+ years of Amazon experience- High school or equivalent diploma- Experience with Microsoft Office products and applications- Experience with executive level calendar management ...

Head of Global Video Measurement GTM, Global Video Advertising

As the Head of Global Video Measurement GTM, you will lead Amazon Ads' global video currency strategy and development across our portfolio of video properties, including Prime Video, Live Sports, Twitch, and 3rd party publishers. You will drive thought leadership on video measurement solutions and currency development to support our full-funnel advertising suite. You will be in a key leadership position on Amazon Ads recently formed Global Video Advertising organization. Key job responsibilities• Develop and execute the global video measurement and currency GTM strategy for Amazon Ads, ensuring effective and scalable measurement solution delivery and GTM strategy across Amazon’s video advertising portfolio.• Act as the key liaison between Amazon Ad Sales and the Amazon Ads Measurement team to define the video measurement GTM strategy, identify needs/requirements, and support the launch and adoption of new measurement solutions.• Collaborate with cross-functional teams, including Live Sports Sales, Video Sales Specialists, Video GTM, Agency Development and Ad Sales Finance, to develop measurement GTM strategies.• Provide subject matter expertise and voice of customer on video measurement and currencies, identifying customer and market needs, providing strategic input and thought leadership to key Amazon Ads stakeholders.• Support partnerships with leading 3rd party measurement companies to drive innovation in support of Amazon’s measurement strategy.• Work with Amazon’s global agency development team to establish partnerships with global holding companies for video planning, buying, and measurement use cases.• Build and lead a high-performing global team of video measurement GTM specialists covering North America, Europe, Latin America and APAC.• Collaborate with the Measurement and Ads Analytics & Insights teams to synthesize campaign measurement results and insights.BASIC QUALIFICATIONS- 10+ years of building and leading large teams and working in matrixed operating structures experience- Bachelor's degree or equivalent- Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent- 10-15 years of experience in video measurement, research, insights & analytics, with buy-side and/or sell-side experience at leading video-based publishers, measurement providers, ad tech platforms or advertising agencies..- Demonstrated ability to work effectively across multiple stakeholder groups and teams to create and implement solutions.- Track record of attracting, developing, and retaining a high-performance team.- Active involvement at board and committee level in relevant trade associations, joint industry committees, research organizations.- • Strong leadership skills, including the ability to drive strategic initiatives and influence decision-makers.- Excellent communication and collaboration skills, with the ability to translate complex technical concepts into business-friendly solutions. ...

Global Insights & Measurement Lead, Amazon Ads

Amazon Advertising operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on Amazon.com, across other owned and operated sites like Prime Video and IMDb, on other high-quality sites across the web, and on devices. The Analytics & Insights (A&I) organization develops actionable insights using Amazon's unique data to influence how advertisers promote their businesses. Our insights and measurement solutions enhance their marketing decision-making, and lead them to be more successful with Amazon. We're seeking an experienced Analytics and Insight Professional (AIP) to join our Global Customer Measurement & Insights team. You'll partner with our largest advertisers to analyze and measure Amazon advertising performance, providing strategic insights to drive success. You will foster partnerships with advertisers, sales, account management, retail, and other Amazon business partners to further business objectives and deliver the best return on investment for our customers.KEY JOB RESPONSIBILITIES• Leverage Amazon's proprietary data and tools, plus third-party research solutions, to assess the efficiency and effectiveness of an advertiser's investment at global scale• Own senior-level measurement and insights customer relationships and partner across strategic learning objectives that influence business decision-making• Decipher complex problems, select ideal analytical solutions to produce applicable insights, and translate findings into actionable recommendations• Provide guidance to C-suite marketing leaders via compelling narratives and in-person customer presentations• Develop expertise in Amazon's proprietary metrics, constantly evolving how we analyze and communicate data-driven insights to our advertisers• Collaborate cross-functionally and communicate effectively across multiple business functions and geographies• Educate internal and external stakeholders on Amazon insights and measurement offerings by delivering learning sessions, writing training documentation, and producing thought leadership• Advocate for data-driven decision making and influence stakeholders to act on insights recommendationsBASIC QUALIFICATIONS• Bachelor's degree in an analytical field such as Marketing, Advertising, Business, Commerce, Economics, Finance, Mathematics, or Statistics• 10 + years relevant data analysis and storytelling experience at an advertiser, advertising agency, research provider or media provider• 5+ years of experience in a customer-facing consulting role in the digital media/AdTech space• Expertise in digital advertising measurement methodologies, experimentation, marketing mix modeling (MMM), and consumer insights research• In-depth understanding of advanced statistical techniques and methodologies, as well as simple linear regression analysis, multivariate regression analysis, and model building• Excellent data-driven storytelling skills - translate and interpret data, create compelling and complex analyses, and deliver in a simple way with outstanding visuals• Strong organizational, interpersonal, and communication skills (both written and verbal)• Ability to collaborate with cross-functional teams and build close relationships across a matrixed organization• Ability to translate technical aspects of analysis and metrics into actionable insights for both technical and non-technical stakeholders• Comprehensive understanding of the end-to-end process of marketing campaigns• A passion for learning new skills and adopting new methodologies and tools• Comfort working with ambiguity and a wide degree of self-directionPREFERRED QUALIFICATIONS• Advanced degree (MBA, Master's) in related field• Proficiency in SQL, with the ability to write queries from scratch, create appropriate joins, extract and manipulate data, format fields, and create new measures and metrics• Fluency with analytical tools (Python, R, SAS, etc.)• Experience in digital campaign management• Experience working in complex, global organizationsBASIC QUALIFICATIONS- Bachelor's degree in an analytical field such as Marketing, Advertising, Business, Commerce, Economics, Finance, Mathematics, or Statistics ...

Sr. GTM Specialist, Agency Enablement, International Expansion Go-To-Market (IX GTM)

Amazon Ads is dedicated to driving measurable outcomes for our customers (advertisers, agencies, partners). Our ad solutions leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. If you’re interested in joining a team working to build a unique, truly innovative advertising group with a relentless focus on the customer, you’ve come to the right place. Our International Expansion (IX) program is committed to transforming the depth, scale, and reach of our Ads offering worldwide. The environment is very fast-paced, and requires someone who is highly enthusiastic, entrepreneurial, detail-oriented, and comfortable working with multiple teams across multiple countries. We are seeking a GTM Specialist focused on accelerating our growth internationally through agencies. Specifically, we are looking for someone who can act as a collective voice for IX locales within global planning, both ensuring international priorities are considered in global strategies and distributing global roadmaps at scale to IX locales. This will have an outsized focus on working with agencies to drive adoption of our AdTech stack. The selected candidate will work closely with global product teams to understand the availability, roadmaps, and efficacy of our ad products at a detailed level to translate how local agencies can lean into AdTech adoption with Amazon. They will also work closely with local teams to analyze in-country resource requirements, incentives, and any other headwinds we may face to driving adoption and escalate these to global stakeholders. The ideal candidate will combine a deep understanding of how agencies operate their business and internal tech stacks with proven expertise in building and growing scalable programs. **Additional International Locations: Toronto, London, Paris, Amsterdam, Dubai, Singapore, TokyoKey job responsibilities• Build and execute a comprehensive plan to drive improved Share of Wallet (SoW) with Big6 agency groups across IX locales, with an outsized focus on driving AdTech adoption as a key growth lever to improve our strategic agency partnerships. • Aggregate priorities, headwinds, and needs across international locales to feed into Global Customer Development teams’ annual planning processes. • Work closely with global product teams that own AdTech roadmaps across planning (Reach Curve, Persona Builder), buying (DSP Campaign Management), and measurement (AMC) products to build a comprehensive POV on product availability and efficacy in IX locales. • Work closely with Enterprise Deals stakeholders on both scaled tracking of performance against global agency deals and ensuring AdTech product roadmaps line up with inclusion in Deals.• Work closely with Deals stakeholders to ensure IX agencies are including in Market Development Fund resource allocation to drive AdTech adoption.• Collaborate with cross-functional teams (Finance, Legal, Accounting, Tax) to effectively manage contractual and cost implications of incentivizing Agency adoption of our AdTech stack. • Oversee scaled mechanisms to share learnings across ICAA agency teams, including performance by HoldCo/OpCo, Ads product lines, and stakeholder groups.BASIC QUALIFICATIONS- 5+ years of professional or military experience- Bachelor's degree- Experience developing strategies that influence leadership decisions at the organizational level- Experience managing programs across cross functional teams, building processes and coordinating release schedules ...

Sr. Program Manager, New Product Campaign Services

Amazon Ads operates at the intersection of advertising and eCommerce, and offers advertisers a rich array of media solutions across Amazon’s entire canvas, including but not limited to; Kindle, Fire TV, Prime Video Ads, physical stores and the Amazon Programmatic Demand Side Platform. We are seeking customer obsessed innovators, market disruptors and emerging technologist to deliver best in class products by offering unique solutions with relentless focus and customer obsession.As we continue to innovate, we are seeking a Sr. Program Manager to help brands successfully launch new products to market through effective full-funnel advertising strategies, on and off Amazon. The dynamics of developing and launching new products can make or break product success for our customers and is a costly and challenging task for brands to execute. The suite of solutions offered by Amazon are intended to right size these strategies for brands and position these products for successful discovery. Amazon is uniquely positioned to help brands meet their objectives, offering varied and diverse Ads platform real estate across Amazon’s multi- dimensional product suite. This is a hands-on leadership position seeking individuals who can think big, create structure and effectiveness in ambiguity, draw on their deep dive understanding of the digital Ads landscape by levering experience in working with cross- functional teams, including distribution leaders, applied scientists and engineers. As a Sr. Program Manager within the New Product Campaigns (NPC) Services team, you are the primary lead for internal operations for NPC launch campaigns. You understand how to drive improvements through creative, campaign and ad operations and have experience in advertising, business operations, and marketing fields. The role is a specialist and subject matter expert for internal team processes and tools and frequently works directly with Ad Operations, Campaign & Creative Management, Sales, Policy and Product teams. Key job responsibilities• Design scaled processes by gathering functional requirements, identifying resources needed, defining milestones and creating a launch schedule to ensure timely and successful delivery of projects.• Ensure NPC campaigns are flawless executed by acting as the New Product Campaign operations SME for all execution teams• Influence stakeholders (including Sales, Product, Advertising Trust and services leadership) outside your direct area of responsibility to ensure delivery and identify new campaign opportunities.• Identify and mitigate customer and advertiser risks, removing roadblocks and providing alternate solutions to provide the best advertiser and customer experience.• Drive accountability from stakeholders for progress on key program actions through active engagement and escalation. BASIC QUALIFICATIONS- 5+ years of program or project management experience- Experience using data and metrics to determine and drive improvements- Experience owning program strategy, end to end delivery, and communicating results to senior leadership- Knowledge of advertising campaign delivery, including campaign set up and trafficking ...

Senior Software Development Engineer, Amazon

Want to build delightful advertising experiences in the world of sports and live events? Check this out.As part of Amazon Advertising, we build ad products that help advertisers reach their target audiences on worldwide live events properties. Our software development engineers architect and design sophisticated distributed software systems that deliver ads to millions of viewers. The unscripted nature of live events carries complexities of scale and unpredictability. Ad configuration, ad serving, creative management, targeting, measurements, frequency management, pacing and many such aspects of the end to end ad stack orchestration offers unique problem statements in software engineering. If you enjoy ad products innovation, solving some of the most incredible engineering challenges, and working with an amazing group of people, then apply now!BASIC QUALIFICATIONS- 5+ years of non-internship professional software development experience- 5+ years of programming with at least one software programming language experience- 5+ years of leading design or architecture (design patterns, reliability and scaling) of new and existing systems experience- Experience as a mentor, tech lead or leading an engineering team ...