The Global Customer, Industry, and Partner Marketing (GCIPM) organization is seeking a talented, self-directed Sr. Marketing Programs Manager to manage cross-team strategic marketing initiatives and global execution strategy for global marketing management processes. This role will serve as a key member and SME on the GCIPM Strategy and Operations Strategic Initiatives team focused critical, large scale, cross-functional initiatives designed to advance marketing measurement capabilities. Specifically, this role will be responsible for: 1/ developing the annual GCIPM global marketing measurement strategic initiative plan, 2/ managing all aspects of deploying a holistic operational approach to marketing measurement across GCIPM, including enablement plans to drive adoption, and 3/ optimizing performance/progress to goals and operational KPIs. The person who fills this role should be experienced in managing complex, cross-functional programs, including using data to identify opportunities for driving efficiency and impact, developing new ways to foster collaboration, and influencing as a trusted advisor and consultant to extended marketing teams.
Key job responsibilities
• Develop and own the global GCIPM marketing management strategic initiative plan
• Drive cross functional collaboration (Marketing Data Science and Engineering, Area Marketing, Marketing Ops, Sales Ops, etc.) to develop execution plans
• Stand up and/or optimize mechanisms for gathering requirements and representing business needs for marketing measurement products
• Dissemination of key updates and marketing measurement technology launches to area marketing teams, geo marketing operations, and other stakeholders
• Work closely with area marketing teams to drive adoption of global strategic initiatives in their respective regions, providing internal program education, assets, communications, etc.
• Monitor, analyze and optimize mechanisms, adapting and iterating based on region behavior and needs
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
- 6+ years’ relevant experience in a business-to-business (B2B) marketing operations function
- Excellent oral and written communication skills with proven ability to communicate business problems in simple and data-backed narrative format
- Proven analytical skills with demonstrated ability to work with data visualization tools (e.g. Tableau, Quick Sight) and use hard data to back up assumptions and evaluate outcomes
- Advanced Microsoft Office skills, particularly Excel and analytical platforms
- Experience building, executing and scaling cross-functional marketing programs
- Experience with Salesforce, Tableau and/or Marketo
- Attention to detail, excellent organization skills, and ability to manage multiple projects
- Team player and leader with the ability to influence, work cross functionally, build relationships with key stakeholders and thrive in collaborative fast paced environment
- Problem-solver with analytical skills, strategic thinking, business acumen and ability to find creative ways to optimize performance
- Experience building new programs, mechanisms, working backwards from opportunity identification.
- Proven ability to drive end-end work back plans efficiently
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Sr. Marketing Programs Manager, Global Customer Industry & Partner Marketing Strategy and Operations
Posted: | 19 Dec 2024 |
---|---|
Company: | Amazon |
Category: | Marketing |
Country: | US - United States |
State: | None - None |
City: | Arlington |
Zip code: | None |