Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Apple Store Online Digital Experience & Expansion team is seeking a dynamic and experienced Digital Expansion Strategist to lead some of Apple Retail’s most significant growth initiatives, overseeing end-to-end planning of potential new country and platform opportunities. From assessing macroeconomic, political and societal trends to analyzing data and consumer insights, you will identify, explore, and pursue new business opportunities across new markets and platforms. In addition to conceptualising a vision and 5 year priorities, you will also play an integral role in supporting business planning across quarterly business reviews, executive presentations, and analyzing the broader performance of the Apple Online Store.

Description

The ideal candidate, able to set a clear business strategy across expansion in new platforms and markets to deliver significant commercial value for our organization. They are adept at simplifying the complex, collaborating across a highly matrixed organization, and are highly strategic in their thinking. They will possess strong problem-solving skills to identify issues, form hypotheses, and synthesize into recommendations. They are great storytellers, comfortable addressing senior executives, and can also influence while collaborating with key partners and cross functional teams.This role will require significant cross-functional partnership with teams across Apple, including various Apple Store Online teams, Real Estate and Development, Operations, Government Affairs, Chanel Sales, Finance, Services, International Marketing, and various Engineering teams. In this role you will:Assist in the development and execution of long-term business expansion strategies, as well as business cases for new initiatives and projectsAnalyze key financial metrics and performance indicators to assess business performance of a particular market or new platformWork cross functionally across Retail, Operations, Government Affairs, Sales, AppleCare, Services, and other teams to build a multi-year country and platform expansion strategy and roadmapConduct external market research and analysis to inform macro economic environment of new expansion opportunitiesDevelop strong cross-functional relationships and communicate tailored updates and narratives to senior leadershipLead or support special projects and initiatives as assignedSupport the business planning, storytelling and creation of executive presentationsRegular meetings with peers in Asia and Europe during overlapping business hours

Minimum Qualifications

  • 5+ years experience in strategy or customer experience function
  • Storytelling, and presentation skills, including proficiency in Keynote (e.g., Keynote, Powerpoint)
  • Excel and financial modeling skills for complex, data-driven analysis

Key Qualifications

Preferred Qualifications

  • Background in Sales Operations, Sales Finance, Corporate Strategy, Management Consulting, or similar analytical/business intelligence field.
  • Proactive self-starter with an outstanding ability to see opportunities, simplify complex initiatives into streamlined customer experiences, and work through ambiguity to define clarity.
  • Experience working with global teams, fostering relationships and building bridges, leading through influence, and flexibly adapting to feedback.
  • Development or management of impactful business plans that successfully drive growth or address clear long-term objectives.
  • Ability to define, extract, and manipulate data to build reports, data visualization dashboards, and translate insights into actionable results through storytelling.
  • BA/BS or equivalent experience desired. MBA or equivalent experience a plus.

Education & Experience

Additional Requirements

Pay & Benefits

  • At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $137,100 and $206,700, and your base pay will depend on your skills, qualifications, experience, and location.

    Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

    Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

  • Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.