As a member of our Worldwide Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features and advanced technology into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world.At Apple, we combine product management, product development, and product marketing responsibilities into a single, cross functional Product Manager role that collaborates with design, engineering, operations, finance, legal, marketing communications, public relations, market research, sales, and support for maximum impact across the organization.We are currently seeking a dynamic, successful product marketing professional to join the Apple Watch Product Marketing group. You will be part of the team helping define and market new products and features including Apple Watch Ultra, as well as helping Apple continue to lead in the smartwatch, wearable, fitness, and health categories. This includes working both inbound and outbound to drive the development, introduction, and maintenance of features and technologies. We are looking for a passionate person to join this amazing team and if you feel this is you, we'd love to hear from you.

Description

In this role, you will:Work in a global cross-functional team with hardware and software engineering, industrial and product design, marketing communications, and public relations through the complete product development lifecycle.Evaluate new technologies and make recommendations for future products. Collect global customer, developer, and partner requirements for new products. Manage trade-offs involving features, schedule, line positioning, and lifecycle management.Discern new product development opportunities while contributing to the development of the overall Apple Watch product line strategy.Possess expert knowledge of competitive products and market trends. Communicate and position the product in context of the competitive landscape.Define product positioning and key product messages. Work with marketing communications and PR on the development of product launch activities, press releases, and marketing materials.Travel the world as the ambassador for your product attending trade shows, customer visits, and press briefings.Closely follow emerging technology, consumer and societal trends and recommend how products will fit into those emerging trends.

Minimum Qualifications

  • 7+ years track record working closely with cross-functional teams from an inbound product development and outbound product marketing perspective.

Key Qualifications

Preferred Qualifications

  • Experience and knowledge of smartwatch, wearable, fitness, health, portable and/or related consumer hardware products, software, or operating systems.
  • Skilled with press, media, and influencers.
  • A self-starter who is dedicated and demonstrates creative and critical thinking abilities.
  • You can balance multiple projects and thrive in a fast paced and dynamic environment.
  • Well-versed formulating product messaging including creating and delivering outbound marketing.
  • Strong oral and written communication skills, as well as shown success as a product spokesperson on a national or global level.
  • Ability to travel domestically and internationally a few times a year.
  • Bachelor’s and/ or master’s degree, or MBA preferred.

Education & Experience

Additional Requirements

Pay & Benefits

  • At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $165,500 and $293,800, and your base pay will depend on your skills, qualifications, experience, and location.

    Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

    Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

  • Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.