Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.The Apple Store Online Digital Experience & Expansion team is seeking a dynamic and experienced WW Vision and Spatial Computing Experience Strategist to lead some of Apple Retail’s most significant growth initiatives, overseeing end-to-end planning of potential new and exciting experience opportunities. Including assessing long-term external market trends, customer insights, emerging technology. As well as identifying, exploring, and pursuing new business opportunities across new and emerging technologies. In addition to leading our Apple Vision Pro experience on apple.com ( and Apple Store App.

Description

The ideal candidate, able to set a clear business retail strategy across vision and spatial computing to deliver significant commercial and customer value for the organization. They are adept at simplifying the complex, collaborating across a highly matrixed organization, and are highly strategic in their thinking. They will possess strong problem-solving skills to identify issues, form hypotheses, and synthesize into recommendations. They are great storytellers, comfortable addressing senior executives, and can also influence while collaborating with key partners and cross functional teams.This role will require significant cross-functional partnership with teams across Apple, including various Apple Store Online teams, VPG, Human Interface, Engineering, ProductMarketing, Legal and others.IN THIS ROLE YOU WILL:Help define future shopping experiences by identifying new opportunities for Vision and SpatialProvide feedback on new solutions and designs in large cross-functional forums with a deep focus on customer experience and business prioritiesWork cross functionally across Marcom, Engineering VPG, Human Interface, Product Marketing, and other teams to build a multi-year strategy and roadmapLong term research around new and emerging retail trends to inform potential new experiencesDevelop strong cross-functional relationships and confidently communicate tailored updates and narratives to senior leadershipLead or support special projects and initiatives as assignedDemonstrate Apple’s values of inclusion and diversity

Minimum Qualifications

  • 5+ years of experience in strategy or customer experience function
  • Exceptional verbal and written communication, storytelling, and presentation skills, including proficiency in Keynote (e.g., Keynote, Powerpoint)
  • Excel and financial modeling skills for complex, data-driven analysis

Key Qualifications

Preferred Qualifications

  • Background in Vision, spatial computing, or augmented reality digital experiences.
  • Proactive self-starter with an outstanding ability to identify opportunities, simplify complex initiatives into streamlined customer experiences, and work through ambiguity to define clarity.
  • Development or management of impactful business plans that successfully drive growth or address clear long-term objectives.
  • Fosters relationships and builds bridges across teams, leading through influence and flexibly adapting to feedback.
  • Ability to simultaneously both operate strategically and tactically, sweating the details, while not losing sight of the big picture.
  • BA/BS or equivalent experience desired. MBA or equivalent experience a plus.

Education & Experience

Additional Requirements

Pay & Benefits

  • At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.

    Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

    Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

  • Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.