Come build the future of advertising with us! Amazon Ads is looking for a strategic product marketer to help define cross-product messaging and positioning, and create compelling narratives and GTM strategies.

Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored ads, display, video, audio, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase sales, and more.

The Amazon Ads Product Marketing team leads the messaging strategy and drives adoption of our products and multi-product portfolio solutions, helping customers understand how our offerings can help solve their challenges. We bring the customer perspective to everything we do, diving deep into product roadmaps and developing compelling insights to illuminate the fit between advertiser needs and our offerings. We partner with internal teams to tell those stories to advertising customers across touch points that are most relevant to them.

We’re seeking a Principal Product Marketer to lead cross-product portfolio marketing strategies for Amazon Ads. In this role, you’ll develop and position Portfolio-level narratives by collaborating with cross-functional teams and research agencies to deeply understand our products, customers, and industry. You’ll oversee Portfolio messaging, GTM strategy, and create key assets like sales collateral and direct-to-advertiser materials. As the strategic lead, you'll ensure cohesive messaging across touchpoints, including our website and events. This role requires crafting marketing plans for senior executives, and creating impactful sales and outbound content in various formats. You’ll work closely with teams across Editorial, Events, Sales, Training, Product, PR, and Legal to bring narratives to life.

The right candidate will be collaborative, results oriented, relentlessly focused on the customer, have a strong understanding of the digital ad industry, excellent writing and communication skills, and able to execute with high standards. They will be passionate about crafting compelling messaging and value props for various product portfolios, collect and leverage customer insights to help develop strategies, and track success by standing up mechanisms and creating metrics.

Key job responsibilities
*Create holistic annual campaign strategies for how we go to market, across a portfolio of ad solutions
*Lead the full end-to-end development of key cross-product narratives, from insights and strategy to content development, training, and measurement of success
* Partner with the Events team to ensure the right narratives and product descriptions are brought into our most strategic scripts and event content
* Develop and oversee integrated marketing plans for key narratives
* Partner cross-functionally to ensure that the key narratives are flowing correctly across our channels, from our website to sales collateral and events
* Build and continually assess competitive offerings to ensure differentiation and competitiveness in our messaging
* Highly proficient writer and able to interface with Executive leaders
* Skilled in creating PowerPoint collateral for sales
* Serve as a respected ads product marketing voice, both internally and externally

- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams

- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.