We are looking for a Principal Product Marketer to own the marketing of FireTV and it’s scaled and differentiated ad products to advertisers. This opportunity puts you in the driver’s seat of two of Amazon’s largest and fastest growing business - FireTV and Advertising. FireTV is at the center of the generational shift from broadcast to connected TV, giving advertisers scaled global reach and unlocking capabilities that only Amazon can offer. At FireTV, we are dedicated to driving measurable outcomes for entertainment services, brands, and agencies through advertising. FireTV ad solutions—including display ad units in the FireTV interface, video ad units in 1P and 3P video playback on Fire TV, sponsored content, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage meaningfully with audiences. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase consideration, and drive transactions on and off Amazon.

As the first Principal Product Marketer dedicated to FireTV, you will lead Product, Go-to-Market, PR, Account, and other Marketing teams to develop strategies, narratives, assets, and solutions that drive advertiser awareness, understanding, consideration and adoption of FireTV’s ad products. You are a seasoned product marketer who thrives in the ambiguous and rapidly changing environment of a first-of-its-kind role, and you are a big leader who can drive strategic direction and actions across teams that may not report into you or your organization. You will leverage a deep understanding of selling digital advertising, likely gained from experience in account-facing roles, to serve your elite Sales partners with the priority and attention you give to external customers. You will dive deep into your ad products, influencing roadmaps and determining the stories we should tell, when and how we tell them, and to whom, to maximize Fire TV’s ad revenue opportunity. You are relentlessly proactive and can seamlessly transition between high-level strategic thinking and all-hands-on-deck execution work.

Basic Qualifications
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- 10+ years of marketing and/or product experience and 5+ years of advertising industry experience

Preferred Qualifications
- Deep relationships within the advertising industry
- Experience negotiating and selling digital advertising, specifically TV, at agency and brand level
- STV/TV measurement proficiency



Key job responsibilities
Develop and scale FireTV Ads’ advertiser-facing Marketing strategies and plans across partner teams in the central Amazon Advertising organization, including GTM and Sales.

Create and implement bespoke industry vertical-based marketing strategies that effectively present Fire TV to advertisers.

Author and evangelize marketing narratives that differentiate FireTV Ads’ unique offerings tied to customer objectives and business outcomes.

Ensure FireTV Ads products are prioritized and effectively presented in the assets Account Executives use in their engagements with advertisers.

Seek out and incorporate Voice of Customer from GTM and Sales into your Marketing strategies and tactics to ensure the most impactful work is prioritized for advertiser customers.

Source and leverage data to market products effectively, including working closely with Data & Insights team.

Provide thought-leadership and apply industry expertise across cross-functional teams.

Deliver the highest level of sales and customer service to our clients.

Represent FireTV Ads externally at industry events,

- 10+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience in marketing or marketing research
- Experience using data and metrics to drive improvements
- Experience presenting metrics and progress to goal to senior leadership
- 5+ years of advertising experience

- Experience negotiating and selling digital advertising, specifically TV, at agency and brand level

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.