Amazon is investing heavily in building a world class advertising business and developing a collection of self-service performance advertising products that drive brand discovery and sales. Our products are strategically important to our Retail and Marketplace businesses for driving long-term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products. We are highly motivated, collaborative and fun-loving with an entrepreneurial spirit and bias for action. With a broad mandate to experiment and innovate, we are growing at an unprecedented rate with a seemingly endless range of new opportunities.

For Sponsored Brands, we are looking for a strong product leader to lead the SB Supply and new integration across all store pages. The Principal PMT is responsible for identifying new opportunities to expand SB and work across the various shopper platforms. They own the end-to-end process and experience, integrating shopper facing experiences, Weblabs, performance, and conducting experiments to optimize supply growth. They will partner with various page owners like Search, Detail and Homepage and define new enticing experiences that deliver significant value to our shoppers. They highlight and drive opportunities to accelerate sponsored content where it provides distinct, accretive value to the shopping experience. They partner with Retail orgs including Search, P13N, and Orion to define metrics, experiments and mechanisms to highlight the strengths and opportunities in today’s experience, and represent the product’s impact on shopping to leadership

The Principal PMT brings a high-judgement mixture of data, UX research, and experiments to chart a path for the best possible experience of branded content in shopping. They work backwards from Amazon shopper feedback through Perception of Ads (PoA), Customer Trust Perception (CTP) surveys, Orion benchmarking studies, and “Ads in the Wild” episodes. They also understand the limitations of survey responses, and intersect survey, anecdote and large-scale shopping data and personalization to systematically identify and validate CX improvement opportunities. This is a highly visible role, and will require the candidate to be comfortable in making high judgment decisions, both with and without data.


Key job responsibilities
The candidate will work with a talented team of engineers and scientists to define and execute the vision of ad experiences on the detail page. The candidate will be a product visionary, but at the same time be pragmatic and agile. The role will require demonstrated experience in operating in a complex and ambiguous environment, but adept at breaking down these ambiguities into manageable and tractable milestones, while making progress towards achieving the end vision through continuous experimentation. Influencing without authority across organizations (both internal and external) will be a critical skill in this role.

The candidate should also be comfortable in making high-judgment calls, both with and without data. The role also requires collaborating closely with UX designers in crafting how the future of shopping experience on Amazon looks like. The candidate will be a business leader, defining the right success metrics for the program and our customers to drive long-term business growth. This is a high visible role, and strong communication is required. The candidate will be willing to learn and be curious about how downstream and upstreams operate, as it directly influences their business. If you are excited about developing new customer-facing experiences that directly impacts hundreds of millions of customers, while working at the intersection of cutting-edge science, engineering, and UX; this may be perfect a fit!

- 2+ years of end to end product delivery experience
- 8+ years of technical product or program management experience
- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience technical product management

- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
- AdTech experience

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $161,900/year in our lowest geographic market up to $279,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.