Amazon Prime is an integral part of Amazon, providing customers unlimited free two-day shipping on more than 50 million items, as well as streaming of Prime Video, Prime Music, and Prime Reading, early access to select lightning deals, and more. The Amazon Prime program is present in 25+ countries and is ever-expanding. The Amazon Prime UX Design team is at the heart of the Prime membership. We innovate and design on behalf of our customers, and are relentlessly focused on improving the membership experience to delight customers around the globe. Prime UX researchers and designers work with global product, marketing, branding, science, and technical team partners to deliver compelling customer experiences for Amazon.

We are looking for a Senior UX Designer to lead UX design for the Prime’s UX customer experience. In this role, you will collaborate with a team of UX designers building End-to-End lifecycle for Prime customers. You will work alongside research, product, and engineering partners across Prime and Amazon businesses to build customer-focused solutions at scale. You must be responsive, flexible, and able to succeed within an open and collaborative peer environment. You must be able to lead projects forward in the face of complexity and ambiguity.

Key job responsibilities
- Design beautiful, useful, and delightful components, patterns, and layouts that uniquely serve Prime customers, express Prime brand, and are cohesive with Amazon’s stores and benefit partner experiences
- Consider market analysis, customer feedback, and usability findings in design solutions
- Use business requirements, user and market research to assist in developing scenarios, use cases, and high-level requirements
- Design the UI architecture, interface, and interaction flows based on Prime’s customer journeys
- Develop conceptual diagrams, wireframes, visual mockups, click-throughs, and prototypes
- Develop and maintain detailed user-interface specifications and design system documentation
- Work with program managers to plan projects for effective delivery while maintaining high standards for design
- Partner with front-end engineering (FEE) and content tooling teams to ensure scalable implementation of CXs using the design system
- Be a passionate and effective advocate for design with non-design audiences
- Write effectively to communicate design rationales and benefits to Amazon customers
- Use analytics and data to drive design decision making to best serve our customers
- Create and maintain processes for scaling, updating, managing, and evangelizing a design system

Key job responsibilities
- Own large to extra large UX Design initiatives in Amazon’s fast-paced, results-oriented environment to define, assess and optimize the performance of new and existing features.
- Understand the end to end customer journey, the friction points within, and how your proposed CX solution impacts that path and others
- Drive exploration of new customer experiences to help Prime members get the maximum value out of their membership.
- Work with Amazon-wide stakeholders, including UX, product, engineering partners, marketing, branding and other teams to improve customer experience
- Collaborate with design leadership and cross-functional partners throughout the product development lifecycle
- Advance design thinking by leveraging your technical expertise and supporting your team
- Thrive in a fast-paced, iterative environment with minimal documentation and technical support

Bar-raising deliverables:

- Extensive experience in prototyping and building user-facing digital experiences
- Ability to lead the execution of large-scale prototypes and provide technical expertise on UX solutions
- Strong collaboration and communication skills to work effectively with cross-functional teams
- Comfort with ambiguity and the ability to drive projects forward in a complex, fast-paced environment
- Passion for delivering design at scale and a relentless focus on improving the customer experience



- 7+ years of design experience
- Have an available online portfolio
- Experience with design tools such as Photoshop, Illustrator and InDesign and prototyping in HTML, JavaScript, CSS, Ajax
- Experience acquiring user data (e.g., conducting usability studies, performing user research) and creating personas and journey maps

- Experience applying scrum to visual or UX design processes
- Experience with UX design of complex workflows
- Experience working with stakeholders to plan and execute programs that are strategic in nature

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $211,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.