Amazon Ads is looking for a Senior Principal, UX Designer to join us as we innovate and streamline campaign planning, management, and reporting experiences, making the complex seem simple. You’ll be involved in all aspects of product development from brainstorming the next innovation to working collaboratively with user research, engineering, product management to bring it to life.

We are looking for a UX Leader who loves learning, and is passionate about conceiving experiences in the abstract and then driving that vision into solid design deliverables such as complex workflows, wireframes, user interface designs, interaction models, and prototypes. You have comprehensive understanding of the current state of web technology and best practices, with a critical awareness of implications on user-centered design and functionality. You are detail-oriented, comfortable working on technical teams, skilled in using data to make decisions and able to thrive in a fast-paced environment.

At Amazon we put our customer’s first in everything we do – including our advertising programs. We are investing heavily in building solutions that enable brands to connect with their customers—globally and at scale—where they shop, read, watch videos, and share online. The Ads UX (AUX) team excels at distilling the needs of a diverse user base into experiences that balance efficiency with robust utility.


Key job responsibilities
* Own the UX of an emerging product with impact across Amazon
* Create user-centered designs by considering market analysis, data, customer feedback, user research and technical constraints/opportunities.
* Quickly and thoroughly create user flows, wireframes, design mockups, and prototypes to effectively conceptualize new product initiatives.
* Thoughtfully simplifies and distills complex processes into intuitive and elegant UI.
* Establish and maintain detailed user-interface patterns and specifications—working closely with developers to see your design through to deployment.
* Communicate complex, interactive design concepts clearly and persuasively across different audiences and varying levels of the organization.
* Partner closely with other product and design teams across Amazon
* Mentor junior talent
* Examples of shipped work across multiple platforms



About the team
Amazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of advertising solutions with the goal of helping our customers find and discover anything they want to buy.

- 15+ years of experience as a user experience designer, interaction designer, product designer or similar role designing mobile, web, and/or other applications
- An online portfolio of work demonstrating experience creating great user-centered design solutions across desktop and mobile devices
- Excellent communication, presentation, and storytelling skills
- Proven experience with rapid, iterative design and development processes
- Proven track record presenting to and influencing people, from other designers to senior executive management
- Experience leading projects in a collaborative multi-disciplinary team including designers, web developers, writers, product managers and software developers
- Fluency in best practices for multimodal experiences and design, as well as strong knowledge of usability principles and techniques
- Bachelor’s, or equivalent degree, in Design, HCI, or related field or equivalent professional experience within the design field


- 10+ years of experience managing and influencing senior leaders to help teams progress quickly
- Excellent bias for action including the ability to juggle multiple priorities and effectively deliver in a fast-paced, dynamic environment
- Willing to roll up the sleeves to meet business and product deliverables
- Design operations experience required to drive organizational design, product roadmaps, project planning, and resource prioritization
- Proven ability to drive the design review cycle and present to senior leadership stakeholders
- Possess excellent communication, presentation, interpersonal and analytical skills
- Experience with advertising products and technology



Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $196,700/year in our lowest geographic market up to $292,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.