With its vast product portfolio and robust advertising charter, Amazon runs one of the largest online performance marketing programs internationally. The team is highly results-oriented and focuses on leveraging in-house technology to automate and scale marketing programs that drive new customers and maximize the lifetime value of Amazon customers through measurable marketing programs and channels. We are seeking a seasoned Senior Marketing Manager to lead Search Marketing (SEM) at Amazon India. You will be a part of Amazon’s online marketing team, owning advertising on Search inventories (Google, Bing, etc.) for all retail product categories.
The team is looking for top-notch marketers who can create successful automated advertising programs, execute a set of well-structured tests, roll out successful campaigns, and optimize performance over time against a clear set of performance goals for both established Search platforms as well as experiment with new platforms. As a Senior Marketing Manager, you will be focused on assessing marketing capabilities, prioritizing new strategies to test, running experiments and preliminary marketing campaigns through these channels, and scaling up successful strategies. The primary objectives include acquiring new customers, encouraging customers to take high-value actions, and directly generating revenue.
To be successful in this role, you will need to have experience in creating online marketing campaigns, A/B testing, and excel in execution. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast-paced environment. You will work with functions that cut across the organization, including technology, finance, and retail category, to drive a great customer experience.
Key Job Responsibilities
The ideal candidate will be able to:
- Form and execute strategy to solve complex problems which involve large-scale data analysis with a continuous focus to automate and simplify.
- Optimize channel performance to meet goals such as scaling the channel, acquiring new customers, and maximizing ROI.
- Work directly with search networks to understand platform capabilities and explore marketing campaigns.
- Design and carry out well-structured experiments (including tracking, measuring, and reporting).
- Work closely with internal and external stakeholders to balance multiple business priorities.
We are looking for someone who will exhibit strong analytical skills with the ability to work in a fast-paced, innovative climate. The successful candidate will be highly analytical and detail-oriented, possess good communication and writing skills, and be comfortable taking necessary action with minimal supervision. Candidates must demonstrate a superior track record for creative problem-solving and strategic thinking. Requirements include a minimum of 6-8 years of marketing experience in online or software industries with a heavy bias towards online advertising, social media, and e-commerce environments.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
PREFERRED QUALIFICATIONS
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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