Job Description
About Care.com
Care.com is a consumer tech company with heart. We're on a mission to solve a human challenge we all face: finding great care for the ones we love. Our culture and our products reflect that.
Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. If you like having autonomy, if you thrive on collaboration and building new things, and if you're all about using your talent for good, Care.com is the place for you.
Position Overview:
The Care for Business Marketing team is searching for a Senior Marketing Manager responsible for developing and implementing B2B, B2B2C, and B2C marketing initiatives that drive brand awareness, consideration, enrollment, and utilization of Care benefits. This individual will work cross-functionally with Sales, Account Management, Creative, and CRM teams to ensure successful, results-driven marketing campaigns.
The ideal candidate will have an appreciation and understanding for the unique needs of our customers (small to large employers) and understand how to market effectively to employees/members via employer, owned, and paid channels. Creativity, organization, excellent project management, and strong communication is essential to succeed in this role.
Note: This position is hybrid (3 days per week in office) based in Dallas, TX.
What You'll Do:
- Successfully execute events from start to finish, seamlessly coordinating all moving parts and ensuring that any last-minute changes or obstacles are handled with minimal disruption.
- Ensure Care for Business is well represented at sponsored events, coordinating on-site presence with event organizers.
- Collaborate with internal stakeholders on developing event content and themes.
- Develop new events and marketing tactics with an innovative and creative mindset.
- Conduct post-event evaluations to determine success and areas for improvement; analyze feedback and communicate learnings for future events.
- Scout and secure event venues, negotiate contracts with vendors and suppliers, and coordinate logistics.
- Lead, develop, and inspire a team of event marketers.
- Collaborate with CfB leadership to establish quarterly OKRs aligned to business priorities.
- Identify opportunities to drive efficiency and optimize processes.
- Assist with contracting and budget management.
- Coordinate regularly with website and product teams to ensure event-related information is timely and accurate.
- Increase awareness and attendance of our virtual events by collaborating with marketing and product teams.
- Oversee the successful execution of custom seminars/webinars.
- Support team as needed on client seminars, monthly Care Talks, and benefit fair fulfillment.
Who You Are:
- 5+ years experience in corporate, in-person event planning.
- 2+ years of people management experience.
- Willing to travel up to 10% annually.
- Customer-centric, possesses a can-do attitude and has proven success in client-facing roles.
- Critical thinker with strong problem-resolution skills.
- Experience managing a budget.
- Confidence in hosting virtual meetings with large audiences.
- Strong attention to detail.
- Ability to collect and analyze results and communicate key insights.
- Organized with an ability to prioritize and juggle multiple projects at once.
- Adheres to project timelines and meets deadlines.
- Experience with Zoom, Google Suite, PowerPoint.
- Plus but not required: experience with Tableau and Salesforce.
For a list of our Perks + Benefits, click here!
Care.com supports diverse families and communities and seeks employees who are just as diverse. As an equal opportunity employer, Care.com recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences, perspectives, and backgrounds.
Company Overview:
Available in 21 countries, Care.com is one of the largest providers of online services for finding family care and care jobs. Since 2007, families have relied on Care.com for an array of care for children, seniors, pets, and the home.
Salary Range: $80,000-$115,000
The base salary range above represents the anticipated low and high end of the salary range for this position. Actual salaries may vary based on various factors including work location, experience, and performance.
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