This role focuses on Alexa Emergency Assist (AEA)—a premium subscription service that connects users to urgent response through Alexa and Echo devices. You’ll define and drive the marketing vision for AEA, blending data-driven insights with creative strategies to accelerate growth, boost engagement, and enhance customer retention.
If you're passionate about using technology to improve personal safety and are excited by the challenge of marketing a potentially life-saving product, this is your chance to make a meaningful impact. Join us and help shape a safer, smarter future for Alexa users everywhere.
Key job responsibilities
- Collect and analyze consumer, product and market segment data to inform product positioning and customer segmentation strategy
- Crafting and executing a bold marketing strategy powered by insights and experimentation to drive growth and adoption
- Collaborating with product managers on the product roadmap and providing marketing inputs to influence feature development and market expansion
- Understand customers’ needs through the journey and develop new ideas and marketing plans to support and drive key business objectives
- Leading go-to-market (GTM) launches for innovative features and service enhancements, ensuring maximum impact
- Optimizing the customer journey, from first touch to long-term retention, using a full-funnel marketing approach
- Driving customer acquisition with a strategic mix of paid, owned, and earned media channels
- Leverage relevant existing Amazon-owned channels to reach and engage customers
- Enhancing customer engagement through personalized campaigns and data-driven segmentation.
- Collaborating with cross-functional teams across product, creative, legal, onsite, lifecycle, and media to execute with excellence.
- Experimenting relentlessly, running A/B tests to refine strategies and unlock new growth opportunities.
- Delivering insights and recommendations to stakeholders, translating data into actionable business outcomes.*
About the team
This role sits within the Alexa Marketing team, a dynamic group that includes advertising, media, lifecycle, and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives, with safety and emergency services being a critical component of that vision.
BASIC QUALIFICATIONS
- Bachelor's degree in marketing, communications, business, or equivalent
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience with customer segmentation, profiling, and targeting
PREFERRED QUALIFICATIONS
- Knowledge of analytics tools and web traffic reporting
- Expertise in subscription models, customer retention, and engagement strategies
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.