Key job responsibilities
(1) Lead end-to-end strategic annual marketing plan and delivery of multi-channel traffic plans for the Wireless and Camera categories
(2) Support marquee activations, including partnering with category, central teams, tech, and outbound to drive traffic and support customers through the shopper funnel to deliver on conversion
(3) Track, measure and report on channel results, contributing to business reviews regularly; Present strategy, learnings and recommendations to senior leadership
(4) Define and own goals, including unlocking new business strategies, and make data-driven recommendations
(5) Be the voice of the customer for your categories, by diving deep into consumer insights, competitive landscape and driving recommendations that help how we deliver to customers
(6) Develop mechanisms to communicate proactively and effectively with partner teams, CE categories, and senior leadership
(7) Support with site merchandising and traffic driver execution as needed
A day in the life
You will work closely with a large group of stakeholders across partner teams to drive awareness and consideration of Amazon as a destination for CE. This position will require you to understand customer behaviors and macro industry trends, develop a working backwards plan from customer needs, demonstrate a significant level of independent thought, an ability to embrace ambiguity, and a passion to invent & simplify and drive process efficiency. The ideal candidate will have to be customer obsessed, have the ability to think creatively, have a data-based mindset, and challenge the status quo.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience presenting metrics and progress to goal to senior leadership
PREFERRED QUALIFICATIONS
- Experience using data and metrics to measure impact and determine improvements
- Experience using data, reporting, or tools to measure performance and make adjustments accordingly
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,800/year in our lowest geographic market up to $211,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.